Fischer Farms is the future of farming with scalable, vertical farms. The vision is to feed the world with nutritional, high-calorie foods, powered by 100% renewable energy.

Infarm wants to help solve one of the toughest sustainability challenges of today, feeding the cities of tomorrow. Infarm is rapidly expanding across the world. As the UK marketing lead, I am responsible for leading the brand development, PR and social media activities across London and the UK working in partnership with the global team.

Dash Team London is a start-up in the fitness sector with a focus on sprint training led by professional athletes.• Developing brand proposition and marketing strategy all channels to build awareness.• Delivering tactical initiative including partnership marketing with affiliate brand.• Lead generation marketing to drive conversion and build network of events and clients.

Head of Marketing & E-CommerceKonditor, formerly known as Konditor & Cook, is a established London bakery that has been baking for 25 years! It operates a network of six shops and trades on-line. All its' cakes are handmade daily in their own kitchens. I led the re-branding of the company in May 2019 and they are now looking forwards to the next 25 years with a vision to become London's leading celebration cakes specialist with a mission to spread joy through cake. Driving change… Show more Head of Marketing & E-CommerceKonditor, formerly known as Konditor & Cook, is a established London bakery that has been baking for 25 years! It operates a network of six shops and trades on-line. All its' cakes are handmade daily in their own kitchens. I led the re-branding of the company in May 2019 and they are now looking forwards to the next 25 years with a vision to become London's leading celebration cakes specialist with a mission to spread joy through cake. Driving change and supporting the business becoming employee owned by playing the 'Great Game of Business' is fundamental to the role. Key achievements to date include re-branding the business, driving on-line sales, building the Cake Club community as well as introducing a customer insight and loyalty programme. Amplifying and simplifying the business is an on-going ambition. Achievements in this area include introducing a pricing policy, product and packaging development, retail strategy development including new store opening, campaign management as well as charity partnerships and brand collaborations . Development of the team through leadership coaching has been core to enabling this work in a small business. Show less

goHenryConsultant – Re-brand Project Manager November 2017 – March 2018goHenry is a re-paid Pocket Money Card and App for young people which has just secure £4m through crowd funding and looking to launch in the US, and is re-branding.Implementation architect for the re-brand programme responsible for the scope of the project, workflows, monitoring and reporting on the project.Working with engineering, product and marketing to drive the business-wide implementation of… Show more goHenryConsultant – Re-brand Project Manager November 2017 – March 2018goHenry is a re-paid Pocket Money Card and App for young people which has just secure £4m through crowd funding and looking to launch in the US, and is re-branding.Implementation architect for the re-brand programme responsible for the scope of the project, workflows, monitoring and reporting on the project.Working with engineering, product and marketing to drive the business-wide implementation of the brand launch across all projects in the re-brand programme.Accountability for key project which includes legal works around Trade Mark, Financial Services and Companies House, web site, product development, card and card stationery and stakeholder communications. Show less

Terra Firma bought Wyevale Garden Centre (largest chain in Europe) in 2012 for £360m and today its worth circa £830m. From April 2014 lead the project team for the development and implementation of the national brand and retained to manage the brand.• Lead project manager for re-branding The Garden Centre Group to Wyevale Garden Centres Ltd, developing and implementing a national brand for the business as part of the business transformation programme.• Reported to the Terra Firma… Show more Terra Firma bought Wyevale Garden Centre (largest chain in Europe) in 2012 for £360m and today its worth circa £830m. From April 2014 lead the project team for the development and implementation of the national brand and retained to manage the brand.• Lead project manager for re-branding The Garden Centre Group to Wyevale Garden Centres Ltd, developing and implementing a national brand for the business as part of the business transformation programme.• Reported to the Terra Firma Board and Wyevale Garden Centre Board on the brand programme .• Defined and led brand programme and work streams responsible for the £4.3 million budget and a team of 5 people responsible for their appraisal and development. • Managed all key creative and specialist implementation agencies both internally and externally.• Re-brand projects included, brand values development and integration, brand launch, in-centre retail communications, own-label products, events, uniforms, business collateral, employee engagement, customer loyalty programme and new e-commerce website. • Oversaw key business projects to develop consumer promises and proposition on value for money and the multi-channel offer as well as the Corporate Responsibility Programme ‘Growing Together’.• Managed all brand guidelines and developed an integrated library of guidelines for use internally and with suppliers for the brand and all brand initiatives. • Developed and led marketing and brand communication strategy for the national brand.• Lead key corporate responsibility and commercial consumer campaigns. Developed briefs and implementation plans across all marcoms channels (video, radio, digital, direct mail, above-the-line, events print and press) working with creative, media and PR agencies. Campaign values ranged from £10k-£150k. Overall marketing budget was £4million.• Led partnership marketing activity on cause related marketing with key national charity partners Marie Curie and NSPCC. Show less

Set-up and ran a premium specialist children’s fashion retailer working with international and exclusive brands with a turnover of £50k. • Won business, product and e-commerce awards with mumsclub UK, bizzie baby and Junior Magazine (shortlisted in the 2013 awards in the Best On-Line Fashion Retailer category).• Achieved 7% sales from international markets in first 12 months from launch.• Achieved press coverage from influential blogs, national newspapers including The Times… Show more Set-up and ran a premium specialist children’s fashion retailer working with international and exclusive brands with a turnover of £50k. • Won business, product and e-commerce awards with mumsclub UK, bizzie baby and Junior Magazine (shortlisted in the 2013 awards in the Best On-Line Fashion Retailer category).• Achieved 7% sales from international markets in first 12 months from launch.• Achieved press coverage from influential blogs, national newspapers including The Times and local and national parenting magazine. • Managed all marketing and communication from SEO, to print and digital and social marketing and event marketing including pop-up shopping events, managing all external agencies Show less

The Greater London Authority (GLA) is responsible administration of London including transport, policing, fire and development and planning with a total budget of £428m regeneration budget.• Oversaw £1.2m marketing budget.• Managed the marketing and communications team of 18 including brand marketing and promotion, research, web development, publications, events as well as consultation, reputation and stakeholder management programme and internal communications. • Delivered key… Show more The Greater London Authority (GLA) is responsible administration of London including transport, policing, fire and development and planning with a total budget of £428m regeneration budget.• Oversaw £1.2m marketing budget.• Managed the marketing and communications team of 18 including brand marketing and promotion, research, web development, publications, events as well as consultation, reputation and stakeholder management programme and internal communications. • Delivered key project campaigns across all disciplines for Mipim, Shanghai Expo, Olympic Legacy, London Fashion Week, London Investment Planning and London Ambassador Programme; London Developers Forum. Visit London as well as all corporate events such APM, and awards ceremonies.• Oversaw key branding project such as Thames Gateway, brand London as well as the re-brand of the London Development Agency.• Developed corporate communications strategy as part of the change management team on business transformation and devolution. • Led the reputation and stakeholder engagement programme working towards defined stakeholder engagement targets, leading on stakeholder engagement process and activity. Show less