Built and implemented the digital marketing strategy for Soccer Aid 2020. Had to adapt strategy due to Covid 19 implications on the event and was able to work flexibly and still meet objectives. Successfully working with multiple stake holders and agencies to raise a record breaking £10.3 million. Consulted and worked with 18 different teams to evaluate and plan digital projects, and ensure colleagues were equipped and supported to deliver effective, sector leading digital marketing activity which grew income. Worked with Individual Giving team to build digital strategies to increase income on varies projects such as eCommerce, Public Fundraising and retention teams. Designed and implemented email marketing strategy for whole organisation, where open and click rates have increased by 10%. Digital marketing lead on Unicef’s CRM integration project with Sales Force Marketing Cloud and seen as email expert within the organisation. Run and led workshops on supporter journeys for large campaigns such as Soccer Aid and Gifts in Wills retention programme

Part of an award-winning team for GDPR campaign winning the 2018 Charity Insight Award and was responsible for shaping the testing plan for the email campaign. Implemented and managed end to end Digital Marketing campaigns, responsible for training marketing teams on how to use Sales Force Marketing Cloud and keeping up to date with current CRM best practice. Relationship manager for email agencies and redesigned email templates and changed the way of building and creating emails which increased productivity and open rate and click rates on email by 10% bringing beyond sector average best practice.

Launched and solely managed a rewards and loyalty platform for Channel 4 registered viewers. www.all4.com/thanks4 This involved sourcing and creating a wide variety of viewer rewards such as premiere events, competitions, commercial offers and third party products. This can be anything from a managing a programme launch party with over 200 guests to creating bespoke viewer experiences. Key responsibilities: Create campaigns from end to end, including promoting via email, digital banners, on air trails and social video campaigns. Build strong relationships both internally and externally with key stakeholders to understand opportunities and plan rewards that feed into the annual plan, as well as constantly striving to provide innovative and interesting new rewards for the viewer base.Internal stakeholders include: Marketing, Commissioning, Legal, Social, Production Companies, Online Product, Online Editorial, Film 4, 4Music and 4Creative.Use content management systems to build web pages for the site, use the email communication tool Adobe Campaign to build email campaigns and Adobe Analytics to analysis performance. Coordinating legal and compliance sign-off of any rewards activity to ensure it meets with the Channel’s guidelines.

Implemented and managed data-driven digital marketing to the Channel 4 registered data base. Responsible for every aspect of Channel 4 registered viewer campaigns from inception through to data, creative and delivery. Campaigns were executed across all data-driven platforms, including email, on-site and (paid for) social media.Other responsibilities included: Assisting in the development, implementation and analysis of viewer journeys from welcome through to retention and reactivation. Working with outside agencies to brief and deliver projects. Managing and delivering separate projects which included assisting in the delivery of three separate customer behaviour triggered email campaigns, a full rebrand of all email templates and improving deliverability across our sending platforms.