Louise Carter

Louise Carter Email and Phone Number

Director of Brand Strategy at Cox Ideabar @ Ideabar
west palm beach, florida, united states
Louise Carter's Location
West Palm Beach, Florida, United States, United States
Louise Carter's Contact Details

Louise Carter work email

Louise Carter personal email

About Louise Carter

Creative strategist with comprehensive experience in Brand Development. Areas of focus include Brand Identity Development, Brand Positioning, Brand & Product Naming, Product Innovation, Qualitative Research Design & Moderation, Packaging Design Strategy. Quick to uncover insights; strong visual storyteller.

Louise Carter's Current Company Details
Ideabar

Ideabar

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Director of Brand Strategy at Cox Ideabar
west palm beach, florida, united states
Website:
ideabar.agency
Employees:
32
Louise Carter Work Experience Details
  • Ideabar
    Director Of Strategic Planning
    Ideabar Jul 2020 - Present
    West Palm Beach, Florida, United States
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  • Greenwich Marketing Group
    Senior Strategist
    Greenwich Marketing Group Jan 2018 - Jul 2020
    Co-led corporate rebrand of bio-technology company, including positioning and identity development, research design and moderation in key markets, and roll-out of all new branded materials. Led innovation workshops and qualitative research at The Metropolitan Museum of Art for new ticket offerings and incentives. Co-led development of communication materials for new membership program.
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  • Nice Ltd.
    Creative Strategist
    Nice Ltd. Aug 2016 - Jan 2018
    Ny, Ny
    Co-led strategic initiatives for P&G Haircare Design, P&G Fabric Care Product Innovation, Coca-Cola In-Store Design Strategy, and Hershey Product Innovation. Created proprietary consumer journey frameworks, and trend analyses, adopted internally at NiCE and by clients.
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  • Cbx
    Strategist
    Cbx Jan 2012 - Jun 2016
    Ny, Ny
    Co-led positioning and identity development of Hain Celestial beauty and food product brands. Co-led visual strategy for packaging design across ConAgra and General Mills product brands.Led design and moderation for multiple qualitative focus group research initiatives including pack design analysis, brand equity analysis, and brand identity & positioning analysis. Led design and moderation for numerous in-home consumer ethnographies.
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  • Cbx
    Associate Strategist
    Cbx Apr 2012 - Apr 2014
    Ny, Ny
    Aided in visual strategy and positioning for multiple food and beverage clients including General Mills, Hain Celestial, and Kimberly-Clark.
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  • Greenwich Marketing Group
    Strategy Coordinator
    Greenwich Marketing Group Jul 2011 - Dec 2011
    Greenwich Ct
    Aided in brand repositioning projects through evolution of brand promise, brand attributes, and experience drivers.
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Louise Carter Skills

Advertising Strategy Marketing Research Microsoft Office Social Networking Microsoft Excel Social Media Marketing Powerpoint

Louise Carter Education Details

Frequently Asked Questions about Louise Carter

What company does Louise Carter work for?

Louise Carter works for Ideabar

What is Louise Carter's role at the current company?

Louise Carter's current role is Director of Brand Strategy at Cox Ideabar.

What is Louise Carter's email address?

Louise Carter's email address is lo****@****ail.com

What schools did Louise Carter attend?

Louise Carter attended Denison University.

What are some of Louise Carter's interests?

Louise Carter has interest in Human Rights, Environment, Arts And Culture, Health.

What skills is Louise Carter known for?

Louise Carter has skills like Advertising, Strategy, Marketing, Research, Microsoft Office, Social Networking, Microsoft Excel, Social Media Marketing, Powerpoint.

Who are Louise Carter's colleagues?

Louise Carter's colleagues are Куаныш Куттыбаев, William Dolan, Балнур Абдиева, Ideabar Agency, Tom Kirkpatrick, James Beriau, Daniel Sauceda.

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