Louise Hamman

Louise Hamman Email and Phone Number

✦ Retail Executive, Brand & Marketing Strategist, Customer Enthusiast ✦ Former Customer Executive, Pepkor, and Marketing Director, Pepkor - Ackermans (during growth from 300 to 600 stores) ✦ BComm, MComm Marketing ✦ @ Salf
Louise Hamman's Location
City of Cape Town, Western Cape, South Africa, South Africa
About Louise Hamman

I love customers. My mission is to assist businesses and individuals in creating agile customer propositions and igniting growth through a creative and imaginative approach grounded in deep pattern recognition. I'm passionate about retail, trends, products and brands, I offer over 27 years of diverse experience in retail, marketing, trend analysis and data-driven customer behaviour.✦ Quick Career Summary▪️ Founder, Marketing, & Customer Thought Leader, Strategist, Speaker | Salf▪️ Customer Executive | Pepkor | 2017 - 2023▪️ Marketing Director | Pepkor - Ackermans | 2010 - 2023▪️ BComm, MComm Marketing✦ Professional Background:▪️ As an executive committee member of major South African retailers, I led teams to success and contributed to company growth. My proven track record includes deep experience in all marketing disciplines, innovative approaches to address market share growth, trend and insight reports, developing loyalty propositions and brand management.✦ Leadership & Business Strategy:▪️ Leadership is not just a title. It's about taking everyone along. Having served on executive committees, I believe in the strength of a team and the importance of understanding the impact on people and processes.▪️ My approach to business strategy revolves around the customer. Understanding their moments of truth, needs and addressing pain points is the key. I'm adept at spotting shifts in customer behaviour, trends, and the retail landscape, responding with agility and creativity.✦ Areas of Expertise:▪️ Retail▪️ Customers▪️ Marketing▪️ Branding▪️ Trend Analysis▪️ Store Design▪️ Research▪️ Visual Merchandising▪️ Customer Data▪️ Loyalty

Louise Hamman's Current Company Details
Salf

Salf

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✦ Retail Executive, Brand & Marketing Strategist, Customer Enthusiast ✦ Former Customer Executive, Pepkor, and Marketing Director, Pepkor - Ackermans (during growth from 300 to 600 stores) ✦ BComm, MComm Marketing ✦
Louise Hamman Work Experience Details
  • Salf
    Founder, Thought Leader, Strategist, Speaker
    Salf Jan 2024 - Present
    Cape Winelands, Western Cape, South Africa
    Founded Salf as a next generation collective who help businesses to create demand and ignite growth. Our super power of solving problems is based on a deep understanding of what people want. We tackle sticky challenges through a unique process rooted in technology and pattern recognition.● Lead delivery of on-the-money customer and creative solutions that are affordable, faster and agile. We find the sweet spot where data, customer and creativity meet. We do data differently. We get it done.
  • Pepkor Holdings Limited
    Marketing Executive | Customer Executive
    Pepkor Holdings Limited Jan 2017 - Sep 2023
    Parow, Western Cape, South Africa
    Played a lead marketing role within the R87BN turnover retail business. Notably, established the first ever Group Trend & Insight team, introduced a data led approach into the Trend, Buying and Planning process; and pioneered the creation of the first Pepkor Group brand “+more” – a loyalty programme – ideation, ‘how it will work’, background research and planning.
  • Ackermans
    Marketing Director
    Ackermans Apr 2010 - Dec 2016
    Parow, Western Cape, South Africa
    Headed Marketing for the national retail brand and served on the Executive Committee (Exco). Led a major repositioning and rebranding which kicked off a period of aggressive growth: from 300 to 600+ stores; double digit year-on-year sales growth, and significant market share advancement.Member of the core team that transformed Ackermans into a product led business, opening new doors to customers being driven into the business.Was also strongly influential in launching the rewards programme, and the introduction of data driven decision making.
  • Shoecity
    Marketing Manager
    Shoecity May 2007 - Apr 2010
    2 Edmar Road Bellville
  • Ackermans
    Ackermans Marketing - Various
    Ackermans Apr 1996 - May 2006
    City Of Cape Town, Western Cape, South Africa
    PR & Communications Co-ordinator - 2 yearsInternal Communications Manager - 2 yearsGeneral Manager Communications -3 yearsProject Manager: Baby Company, Home Comforts & Megastores - 2 yearsMarketing Manager - 1 year
  • Bbdo Worldwide
    Account Director
    Bbdo Worldwide Jun 2002 - Mar 2003
    Cape Town, Western Cape, South Africa
    Secondment from Ackermans to this role.
  • University Of The North Wes
    Campus Facilitator
    University Of The North Wes Jan 1996 - Mar 1996
    Cape Town, Western Cape, South Africa
  • University Of The North West
    Research Assistant
    University Of The North West Feb 1995 - Dec 1995
    Potchefstroom, North-West, South Africa

Louise Hamman Education Details

Frequently Asked Questions about Louise Hamman

What company does Louise Hamman work for?

Louise Hamman works for Salf

What is Louise Hamman's role at the current company?

Louise Hamman's current role is ✦ Retail Executive, Brand & Marketing Strategist, Customer Enthusiast ✦ Former Customer Executive, Pepkor, and Marketing Director, Pepkor - Ackermans (during growth from 300 to 600 stores) ✦ BComm, MComm Marketing ✦.

What schools did Louise Hamman attend?

Louise Hamman attended Stellenbosch Business School, North-West University / Noordwes-Universiteit, North-West University / Noordwes-Universiteit.

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