Louise Fitzpatrick Email & Phone Number

Ireland

Ireland

Dublin/ Amsterdam

Devise strategy and best practice for Global Category Growth, with a focus on No and Beyond Beer, ensuring alignment with HEINEKEN's long term growth strategy.

Remote

Global Insights manager with responsibility for fuelling the consumer centricity across the HEINEKEN network.

Dublin, Ireland

Amsterdam

Senior Global Manager heading up strategy development, consumer insight, market intelligence, front end innovation and market support for HEINEKEN's fast growing non alcohol division. Led the development of the company's long term non alcohol growth strategy. Initiated the development of two new adjacent drinks categories. Worked on the development of a number of new global brand propositions.

Dublin

Representing the voice of the consumer within Heineken Ireland. Responsible for for strategy, planning and research programmes across the Heineken portfolio. This includes consumer planning, brand positioning, insight generation, consumer segmentation and mapping, innovation and new brand development, qualitative and quantiative research management, brand tracking, media and social listening research management. I am passionate about ensuring the voice of the consumer is heard throughout the business through consumer immersions, safaris, co-creation and embedding of all insight in innovative and exciting ways. Winner of the 2014 AIM Award for Market Research. Nominee in 2016 AIM Awards for Market Research.

Dublin

Planner across a broad range of innovation, strategy and insight projects. This involved facilitation of innovation and ideation workshops, leading co-creation sessions, managing new product development, qualitative moderation, inspiring organisations with consumer safaris and immersions, quantitative research and analysis and presenting to senior clients. Projects covered a wide span including beer, spirits, cider, telecoms, tourism, food, technology, education and involved working with large corporations and small local operators.

Managed the Insights department of Tourism Ireland which has responsibility for marketing the island of Ireland overseas. Responsible for management of Insights team, developing global research programmes, conducting cross market strategic reviews, managing the cross market annual planning workshops, the development of a tourism forecasting capability and the setting and management of key forecasts, targets and KPIs. It involved the communication of insights to key stakeholders within Tourism Ireland and the wider tourism industry, and prompt answering of parliamentary questions. Managed a team of 3 direct reports.

Responsible for Research department, Consumer Planning projects, PR, Training and IT in Dublin office of major international media agency.Clients included alcohol brands, communications, fmcg, banking, Seconded to Sydney office in 2007 to work on a number of market research projects for clients in sectors such as media, cosmetics, airlines, construction and fmcg.

Msc., Advertising

1st class honours received. Subjects taken included Consumer Behaviour, Research Methods, Media Planning, Advertising Strategy, Client.

Ba, Communications

Specialised in Video Production. Other subjects included communication theory, advertising, marketing, PR, psychology, media studies, film.