Louise Laban Email & Phone Number

Derby, Gb

Runcorn, England, Gb

Fort Worth, Texas, Us

Fort Worth, Texas, Us

Fort Worth, Texas, Us

Fort Worth, Texas, Us

Reporting to the Managing Director I am responsible for setting the overall 3-year business strategy as well as UK leadership for the project office, customer solutions, marketing and product management departments. Given the unique opportunity to diversify and develop my operational management skills by establishing the optimisation and solutions team as well as significantly contributing to hitting sales and EBITDA targets from 2017 financial year onwards. Responsible for driving bookings, revenue and pipeline through effective customer relationships, marketing plans and developing the future product roadmap for the business. I create a clear vision for all of my teams, with a focus on high performance, marketing, customer and product excellence, challenging the status quo and resulting in a year on year increase in sales of 15%+.KEY SKILLS • Strategy development, change management and programme/project management across UK and international businesses.• Ability to generate multimillion pipelines through field marketing and partner marketing: demand generation (direct and through channel); vertical/horizontal marketing; customer loyalty and retention programs.• Operational leadership of CRM teams to ensure customer retention, loyalty, satisfaction and optimisation.• Campaigns- Offline and online marketing (SEO, SEM, Display, social media, content syndication, webinars etc.)• Sales Enablement, build partnerships with sales, create content, collaterals and sales tools, sales roadshows.• Marketing communication, Brand, PR, events, product launches, thought leadership content, social and digital media.• Product marketing: All elements of product marketing (segmentation, positioning forecasting).• Managed multicultural marketing teams in country and outside of the US.• Built, mentored high performance teams for the UK and internationally• Developing value propositions and customer personas for multiple products lines to drive targeted campaigns.

Fort Worth, Texas, Us

UK Management Board Director responsible for the development and leadership of international marketing for Omnicell’s pharmacy and acute care adherence, automation and robotics business. Geographical coverage includes everywhere outside of the US but predominantly the UK, Germany, France, UAE, China and Australia. Accountable for six marketing teams operating in multiple worldwide locations, I worked closely with the US to lead the global strategy for new market development and downstream marketing activity outside of the US territories.Highlights:• Setup field & channel alliances structure across EMEA. Hired and mentored 6 marketing teams.• Won Chairman’s award for leadership of communications strategy for international acquisitions (5 have taken place in the last 2 years).• Developed ‘one way of working’ for all field marketing teams ensuring brand consistency and marketing quality through the international business (direct and non-direct markets).• Developed the concept and managed the execution of the first Customer Experience Centre at Omnicell’s International HQ to support training and sales enablement.• Developed a full range of value propositions and brand personas across 6 countries, used to drive all marketing and sales activity. International sales enablement through development of playbooks, exhibitions, collateral and campaigns.• Developed the ‘Let’s Take Care of it’ programme to raise awareness of the impact of non-adherence on health, patient’s quality of life and the pressure on NHS hospital admissions and length of stay. This included the commissioning of 3 White Papers, a lobbying programme as well as a high-profile PR, marketing and advertising campaign.

Responsible for directing the UK marketing and communications strategy for the world's leading manufacturer of medication adherence packaging, solutions and technology. Accountable for 7 countries, my role included market and competitor analysis, product development, customer services, complaints and product quality - in addition to marketing, internal communications and engagement. Highlights:• Developed a market and competitor analysis framework across international markets. • Launched new easyblist product brand to 7 countries concurrently. Including the rebrand of over 100 products across multiple geographies.• Established new customer service team to manage inbound sales calls, enquiries and complaints.• Introduced and implemented new product quality management system across the UK business

London, England, Gb

Led corporate communications function for Capita Customer Management, the UK’s largest customer management outsourcing company and one of the region’s largest employers. With over 13000 employees delivering 80million customer contacts each year for 34 private and public sector organisations; this role is fast-paced and complex with a hard commercial focus. Responsible for developing high profile communications and marketing strategies for recruitment, attraction and retention which drive value for money and performance across the business. Accountable for driving communications best practice whilst delivering an excellent employee experience. Career highlights• Developed and implemented a dynamic communications operating model (UK and offshore) which realised £1million savings. This resulted in the centralisation of all communications resource, delivered a consistent framework and robust, measurable channels. • Led internal and external communications during the acquisition of Ventura by Capita and the subsequent transition and transformational communications programmes.

Leeds, West Yorkshire, Gb

Led communications and engagement for Capita Customer Management, the UK’s largest customer management outsourcing company and one of the region’s largest employers. With over 13000 employees delivering 80million customer contacts each year for 34 private and public sector organisations; this role is fast-paced and complex with a hard commercial focus. Responsible for developing high profile communications and marketing strategies for recruitment, attraction and retention which drive value for money and performance across the business. Accountable for driving communications best practice whilst delivering an excellent employee experience.Career Highlights:• Introduced the first ever annual engagement survey achieving a response rate of 55% in the UK and 87% in India. Results drove over 250 improvements which improved engagement by 15% in year one. • Developed and implemented an innovative strategy to drive performance through effective communications (of quality/contractual KPIs/Adherence/Attendance).• From concept to delivery, created a new employer brand ‘People Matter’ which was targeted at Ventura’s internal demographic. Key to its success was the development of an employee lifecycle, demographic profiles for all our roles, critical brand touch points and a strategic HR programme. • Developed and delivered the Ventura ‘people’ proposition for new business resulting in numerous new client wins and contract extensions.

Gb

Established up and managed LT Communications, Strategic Communications Consultancy. Key clients included Calderdale PCT, Space, Ainsworth and Parkinson, Leeds Metropolitan University and York City Council. Contracts ranged from developing the Healthy Halifax communications framework, and advising on how to win public sector business to lecturing on the post-graduate diploma for public sector communications and advising York City Council on how to future-proof their marketing and communications function in a rapidly changing social and economic climate.

Halifax, West Yorkshire, Gb

Strategically led, influenced and advised the Cabinet, elected members, the Chief Executive and the senior management team; predicted the impact of their decisions on key stakeholder groups and then implemented planned programmes of activity to support them. Managed a significant budget and accountable for all communications professionals and competencies within the council. Lead responsibility for customer services and complaints. Responsible for making all major decisions related to communications policy, lobbying, strategy and corporate activity. Communications lead for all emergency planning and defence activity. Provided strategic communications advice on all programme and project activity relating to the council’s vision, ambition and eight priorities; this included being Chair of the LSP (Local Strategic Partnership) Communications Board, the development of place brand for Calderdale, a major internal cultural change initiative, a senior management review, Access to Services Audit Inspection and improvement strategy, the Halifax First Programme, the future of waste and Building Schools for the Future.Career highlights• Significantly raised the profile of communications with elected members and senior management.• Realigned communications priorities to meet the needs and aspirations of the business.• Established effective partnership working for communications in Calderdale (PCT, Pennine Housing, West Yorkshire Police, Business Link, Calderdale College and more).• Led the development of ‘Grasp the Nettle’ internal cultural change programme.• Developed a framework for and advised on all strategic work programmes identified in the council’s Vision to Reality.

Leeds, West Yorkshire, Gb

Led all Corporate Communications policy, strategy and activity for the second largest metropolitan local authority in England. Accountable for an annual budget of £500,000 and two teams (Press and Media, Communications, Marketing and Consultation) comprising 17 staff. Responsible for advising and influencing the senior management team and 99 elected members, leading internal communications strategy for 35,000 employees and the communications for more than 500 different local authority services to over 750,000 residents.Career highlights• Redesigned and restructured the communications function to better meet the authority’s needs.• Established communications in the Council and Corporate Plan that for the first time included key performance indicators for future development.• Developed the council’s first three-year strategic communications strategy and annual service improvement plans for media, marketing and consultation.

Leeds, West Yorkshire, Gb