Louise Taylor

Louise Taylor Email and Phone Number

SMB Channel Lead @ agentiiv
Toronto, ON, CA
Louise Taylor's Location
Toronto, Ontario, Canada, Canada
Louise Taylor's Contact Details

Louise Taylor work email

Louise Taylor personal email

n/a

Louise Taylor phone numbers

About Louise Taylor

Is your business attracting clients you LOVE? Or is your brand missing the mark - possibly a bit more hollow than heartfelt? If you are looking to create impact, and get the results you want..... Then it may be time to shake up your marketing, and IGNITE your brand and visibility efforts! I work with purpose-driven, mission-led business leaders seeking:✅ A connected,✅ inspiring and✅ genuine brand, creating✅ impactful marketing resultsWhether engaging me as your Fractional CMO or joining my signature Firefly brand foundation program, I'll guide you to achieve results you're looking for and reveal your authentic brand, through proven strategies I've used over my 20-year career as a corporate brand and marketing strategist. 🤩I work closely with you and your team to deliver a strategic direction from the inside-out, with:✴️ Your VOICE,✴️ Your sincere PROMISE,✴️ Your sincere PERSONALITY,✴️ Your differentiated STRATEGY and ✴️ Your STORY that resonates with your ideal client.WHO am I:A heart-centered, brand and marketing leader and strategist with 20+ years of experience in corporate, B2B, B2C and financial services. I am an entrepreneur and creative soul, with 15 years expertise delivering creative services including design and photography; And I’m a high sensory coach, Fascinate Certified Advisor (FCA), High Sensitive Person (HSP) and mentor.WHAT I can do for you:As your Fractional CMO, I provide in depth strategic guidance, supporting you and your team on their journey, anchored in proven methodologies and support as a member of CMOx. I’ll help you gain the knowledge and confidence to grow your business with SINCERITY.WHY my method works:I believe that when you allow your true voice to shine, bring WHO you are together with WHAT you do, pulled by your WHY, you multiply your impact! Welcome to the Firefly Effect! To LEARN MORE, click the link below to schedule a DISCOVERY CALL

Louise Taylor's Current Company Details
agentiiv

Agentiiv

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SMB Channel Lead
Toronto, ON, CA
Website:
agentiiv.com
Employees:
15
Louise Taylor Work Experience Details
  • Agentiiv
    Smb Channel Lead
    Agentiiv
    Toronto, On, Ca
    View
  • Firefly Effect
    Founder, Fractional Cmo-Cbo, Brand And Marketing Strategist, Consultant And Coach
    Firefly Effect Jun 2020 - Present
    Toronto, Ontario, Canada
    Fractional Chief Marketing and Brand engagement and strategic advisory services, supporting purpose-driven, mission-led businesses and not-for-profit organizations.
    View
  • Pethealth Inc. - A Fairfax Company
    Marketing Consultant
    Pethealth Inc. - A Fairfax Company Jun 2020 - Jun 2023
    Oakville, Ontario, Canada
    View
  • Home Trust Company
    Vice President Of Marketing
    Home Trust Company Jun 2014 - Dec 2019
    Toronto, Ontario, Canada
    Defined and executed strategic marketing plans supporting the delivery of Business results for mortgages, credit cards, deposits and retail lending. Drove impactful communications, advertising (print, digital, SEO), campaigns, product launches, events and sales tools. Defined and executed content and social media strategy to drive engagement, build brand awareness and improve brand reputation. As brand leader, led the launch of first B2C brand and transformed the corporate brand post-crisis to regain market leader status. Launched NPS, VoC research, to drive actionable insights and enhance the customer and broker experience. Introduced CRM to the organization, built marketing's digital tools and created integrated roadmap to continuously improve digital capabilities. Defined marketing org structure and evolved for optimal alignment with hybrid Agile/Waterfall business direction. Mobilized high performing team, increased from 3 to 15 staff, managed $8MM budget. Created reports, dashboards and actionable insights and presented to business leads, EXCO. Built collaborative cross-functional relationships with customer service, finance, legal, compliance, procurement, sales and business leaders. Established lasting relationships with external partners, vendors and agencies.
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  • Home Trust Company
    Director Of Marketing
    Home Trust Company Apr 2011 - Jun 2014
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  • Ge Capital
    Customer Growth Leader, Canada
    Ge Capital Aug 2009 - Apr 2011
    Mississauga, Ontario, Canada
    Dotted line reporting to SVP Customer Growth (Americas). Strengthened relationships with our best customers by providing unique opportunities to access GE’s most senior thought leaders and industry experts from across North America, through events, facilitated workshops, and individual engagements.
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  • Ge Capital
    Strategic Marketing Manager
    Ge Capital Dec 2007 - Apr 2011
    Mississauga, Ontario, Canada
    Reported to the SVP of Marketing, (Montreal) Responsible for defining and executing marketing strategies to drive mid-market equipment finance sector growth in Ontario region. Analysis of key segments led to an interactive, targeted lead management campaign with 37% lead to meeting conversion. Identified opportunities to successfully expand GE’s presence within key association and affinity groups. Worked with Business Leaders to deliver Growth Playbook, mid-year review and other required reports and presentations. Delivered ongoing insights from economic, competitive and industrial research
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  • Ge Capital
    Sales Force Effectiveness Manager, Central Region
    Ge Capital Dec 2007 - Apr 2011
    Mississauga, Ontario, Canada
    Dotted line reporting to VP Sales Central Region. Drove lead generation, insights and analytics to support regional growth and effective targeting of database and deployment. Central Region SME of CRM database supported 13 Account Manager. Regional liaison for sales force CRM training, communication
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  • Ge Money Bank
    Marketing Manager, Credit Cards
    Ge Money Bank May 2006 - Dec 2007
    Mississauga, Ontario, Canada
    Responsible for managing customer experience and process improvement for HBC Mastercard application process at all customer touchpoints including UX testing of online application process. Designed and delivered activiation and retention programs to drive sales volume from exisiting customers.
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  • Cibc
    Manager, Mortgage Retention
    Cibc Jun 2004 - May 2006
    Toronto, Ontario, Canada
    View
  • Cibc
    Account Manager, Small Business Loans And Lines Of Credit
    Cibc Jun 2002 - Jun 2004
    Product manager of $500M portfolio
    View
  • Crackerbox Communications
    Owner And Creative Art Director
    Crackerbox Communications 1992 - 2002
    Toronto, Ontario, Canada

Louise Taylor Skills

Marketing Strategy Marketing Direct Marketing Management Marketing Management Segmentation Crm Strategy Analytics Financial Services Marketing Communications Integrated Marketing Strategic Planning Digital Marketing Brand Management B2b Marketing Corporate Branding Competitive Analysis Product Marketing Relationship Management Portfolio Management Email Marketing Market Research Customer Relationship Management Leadership Business Development Banking Business Strategy Finance Risk Management

Louise Taylor Education Details

Frequently Asked Questions about Louise Taylor

What company does Louise Taylor work for?

Louise Taylor works for Agentiiv

What is Louise Taylor's role at the current company?

Louise Taylor's current role is SMB Channel Lead.

What is Louise Taylor's email address?

Louise Taylor's email address is louise.taylor@ge.com

What is Louise Taylor's direct phone number?

Louise Taylor's direct phone number is (203)-373*****

What schools did Louise Taylor attend?

Louise Taylor attended Ontario College Of Art And Design, Ryerson University, Algonquin College Of Applied Arts And Technology.

What skills is Louise Taylor known for?

Louise Taylor has skills like Marketing Strategy, Marketing, Direct Marketing, Management, Marketing Management, Segmentation, Crm, Strategy, Analytics, Financial Services, Marketing Communications, Integrated Marketing.

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