Firefly Effect

Your brand is your business’s most important asset; it is the spark, the light, the flame and the fire. Does it reflect your vision, and attract customers you love? I help clients develop powerfully authentic brands, develop strategically aligned marketing plans, and foster internal marketing teams' structure, skills and ability to execute. I’ve got this way of seeing straight into a business’ heart and illuminating what makes it special. Over my 20+ years as a corporate brand and marketing executive in financial services and as an entrepreneur, my fascination with the power of a brand and its impact on a business’s success has fuelled my desire to help companies become the best and most authentic versions of themselves. As a brand master and Fascinate Certified Advisor, I work with clients individually and through carefully curated programs to guide, reveal and refine their purpose, values, and differences so they can nurture a thriving culture and foster meaningful connections with customers they love - aka their authentic brand. Services include: Personal brand: Create an impact, authentically, and align who you are with what you do, through personal inspiration, fascination, and evolution to build confidence, and own your unique and brilliant difference. Business Brand: Establish or evolve your brand through a proven strategy and signature methodology. When we shine a light on your strengths, benefits and brilliance, your lacklustre brand becomes a bright, bold beacon for your customers. Fractional CMO Services: 1:1 services leverage broad range of skills, knowledge and support, to partner with senior leadership to define, guide or support strategic marketing and brand needs (architecture, launch, relaunch etc) , project-specific needs, product launches, staff training and other senior marketing support, from a leader with heart.