Louise Leccacorvi Email & Phone Number

Southampton, United Kingdom

Managed the day-to-day development and delivery of all marketing initiatives ensuring the right customer and business outcomes were achieved. Responsible for marketing for the holidays side of the business in addition to other holiday park uses such as function and venue hire, café and restaurant use, leisure memberships and spa use.

Bournemouth, United Kingdom

Managed a portfolio of accounts from FMCG clients to high-end retail.

(Part-time)

Act as key contact for all marketing and PR activity - supporting the MD.

1 year placement required to complete degree.Key Duties:- Ensure the ODEON Southampton branch retained top market share in the area over the competition.- Work with key film production company representatives (e.g. Disney and Warner Brothers) to implement national marketing activities.- Develop and create initiatives to drive footfall to the cinema. - Plan and run press shows and private screenings.- Coordinate promotions with the local media.- Maintain business partnerships.- Create and present, to other ODEON marketing managers from the region, a presentation every quarter illustrating marketing strategies and initiatives carried out.Key Achievements: - Putting together a PR campaign release of ‘High School Musical 3’ which resulted in the ODEON Southampton being the highest grossing cinema for the film in the region.- Running a successful marketing/PR campaign for Disney’s ‘G-Force’ and being recognized by Disney for having the best campaign in the whole South-West region.- Successful campaigns with Bolt, Night at the Museum 2, Confessions of a Shopaholic and Quantum of Solace; many of which involved planning and managing my own events such as local premiers and family fun days.