Louise Sper Email & Phone Number

Honolulu, Hi, Us

Hawaii, United States

ELLE EST provides sales and marketing consulting services focused on: brand partnership development/management, partner marketing, digital advertising, social media strategy/sponsorships, content sponsorships, media strategy planning/buying/management.

Supervise global direct ad sales team, ad operations, and programmatic monetization remotely. Manage departmental sales report/forecast and pipeline, and present it to senior leadership weekly. Maintain a client list and oversee partnership deliverables across ad campaigns, content and social media sponsorships, API licensing, forecasting, email, marketing and e- commerce. Collaborate with marketing and content teams to build in-demand solutions that drive high user engagement. Research, analyze and track ad industry trends, market conditions, and competitive landscape; utilize learnings to advocate for additional solutions to improve monetization efforts such as new ad placements within app/website user experience. Create sales materials including media kit, campaign recap summaries (including performance and learnings), sponsorship pitch decks and case studies; co-manage Surfline’s LinkedIn page/posts. Support Hawaii-based partnerships beyond ad deliverables, including: Wai Kai, Outrigger Resorts and Twin Fin Hotel; manage Surfline event activations in Hawaii. Volunteer and support internal culture committee and DEI committee.

Hawaiian Islands

Establish new brand partnerships on Surfline and network sites and apps, inclusive of but not limited to: advertising, content creation and/or promotion, API licensing, social media.

Hawaiian Islands

Aloha Sports Properties was the exclusive signage rights holder for all corporate sponsorships within Aloha Stadium, home of University of Hawaii Warrior Football. Maintained partnerships with existing advertisers, while prospecting local businesses to grow revenue; drafted and reviewed contracts with partners; collaborated with Aloha Stadium to identify new opportunities and ideas for advertising partners that engage with stadium attendees.

Tahiti/Los Angeles

Created virtual travel agency to assist clients in planning vacations. Built website and implemented social media support to drive leads and grow client base and bookings. Meet with prospective clients to sell through services of utilizing a travel advisor vs. booking independently. Regularly interact with suppliers to understand key selling points and grow familiarity in order to share knowledge with clients.

Greater Los Angeles Area

Developed and presented integrated media recommendation for Cunard Cruise Lines. Supported pitch team to build media campaign which resulted in new business won by agency. Reviewed upper funnel digital vendor proposals to identify programs/sponsorships for consideration for Mitsubishi Motors North America. Provided freelance digital media support to in-market planning on Mitsubishi Motors North America by monitoring/optimizing campaigns, collaborating on automotive competitive landscape analysis, and reevaluating DCO vendors.

Greater Los Angeles Area

Developed and presented branded entertainment metrics recommendation for Toyota Motor Sales.. Reviewed vendor proposals with large digital publishers to ensure fair costs/CPMs, added-value, etc. and verified campaign details input into DCM by vendors. Provided campaign post-analysis reports recapping programs, metrics and learnings to apply toward future initiatives. Supported broadcast upfront planning with network analysis (ratings, target delivery, added-value, programming quality). Built video landscape analysis identifying key trends in digital video marketplace. Collaborated on video upfront strategy/recommendation. Drafted recap and renewal evaluations for major TV-driven sponsorships for Toyota.Managed digital video delivery analysis inclusive of OCR compliance, viewability and completion rates. Drafted and presented recommendation to change entire print strategy and planning process to maximize spending efficiencies.

Greater Los Angeles Area

Developed enthusiast print recommendation and outlined rationale for title/model support and year-over-year spend analysis for Infiniti National. Built and presented overview of addressable and programmatic TV, including recommendation for text campaign. Analyzed added-value opportunities from cable partners. Trained assistant media planner and reviewed client correspondence.

Greater Los Angeles Area

Maintained and grew year-over-year revenue across print, digital, social, video (branded content) and events for nonendemic advertisers. Established new advertising partnerships across entire U.S. by prospecting, cold calling, analyzing competitive data, and leveraging existing relationships for sports and entertainment properties, including brands such as GrindTV, Surfer, Surfing, Bike, Powder, SUP, Canoe & Kayak and Transworld.

Greater Los Angeles Area

Maintained call volume to present magazine/site updates and sponsorships opportunities in an effort to maintain client relationships on behalf of Sunset and Real Simple brands. Completed and submitted RFPs and oversaw added-value opportunities with clients. Converted forecasted revenue into booked business through client follow-up and negotiations. Managed event sponsorships for clients and generated new prospects/sponsors.

Greater Los Angeles Area

Drafted print landscape analysis to educate clients on evolution of marketplace. Analyzed competitive data to identify strategy, budgets and communication goals of competitors’ campaigns. Managed multi-million dollar budgets and contracts and actualized spending for monthly client reports. Analyzed consumer and market insights to evaluate media usage habits to develop targets and media mix. Trained planners and assistant planners on planning process, communication with colleagues/sales representatives, and overseeing budget/flowchart.

Greater Los Angeles Area

Surpassed territory goal by increasing revenue amongst existing clients such as Toyota and Honda while generating new business from clients across wine/spirits, travel and entertainment categories. Generated cross-platform sponsorship sales (in-book, television, events, digital). Managed and oversaw client sponsorships and added-value programs.

Greater Los Angeles Area

Tracked multi-million dollar budgets for all of Toyota's truck models across all media. Developed media targets and recommended media strategy/partners for Tundra, Tacoma, 4Runner and FJ Cruiser. Evaluated and executed media components for Toyota's Motocross and NASCAR sponsorships. Negotiated rates, positioning, merchandising and contracts for 60+ consumer magazines.