Melissa C. Email & Phone Number

Dominican Republic

Dominican Republic

• Launching and optimizing PPC campaigns• Monitoring budgets and overseeing search platform accounts• Tracking KPIs and producing useful reports for management• Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns• Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies• Develop, implement and manage a social media strategy• Define most important social media KPIS• Manage and oversee social media content• Measure the success of every social media campaign• Stay up to date with the latest social media best practices and technologies• Monitor SEO and user engagement and suggest content optimization

República Dominicana

• Developing effective media buying strategies• Negotiating ad space and time slots with various media outlets• Participating in media planning to identify target audiences and craft effective campaigns• Supervise compliance with the budget of the internet area and digital campaigns.• Strategic expansions according to the market trends

Santo Domingo, D.R

• Manage and execute compliance with the budget of the internet area and digital campaigns.• Supervision of the production and maintenance of the contents for the website and guarantee its correct functioning.• Supervising microsites of product campaigns, price, events and promotional activities ensuring in coordination with CRM the proper functioning of it.• Management and optimization of the CRM.• Execution of search engine strategy, SEO and social media marketing.• Analysis and operation of web analytics.• Online reputation management.• Implementation of the Crisis Management Plan.• Online Reputation Monitoring• SEO tracking and improvement.

Paseo De Los Locutores #141

Advertising Design * Covers Management * Cover Design

Licentiate Degree, Advertising

Community Manager, Publicidad

Direccion De Arte Para Editoriales, Publicidad, Direccion De Arte * Diseño Editorial

Activities and Societies: The Altos de Chavon School of Design

Bachelor Of Applied Science (B.A.Sc.), Informatics

Base de datos, Fireworks, Freehand, programación.