Lorenzo Mercatali Email & Phone Number

Lorenzo Mercatali is advising and accompanying large enterprises and mid sized companies in their Digital transformation programs, specialising in User Experience Analytics and Digital Channels Journey Insights, Digital Marketing solutions and services, Digital Security and IT Risk Management consulting and solutions.He has spent his past career as an international Big Four consultant with Deloitte, advising clients on complex business transformations leveraging both business best practices, and standard or ad hoc technology solutions. He has gathered his management record in business and IT advisory practices and technology operations, and has a deep knowledge in process reengineering aimed at adopting complexbest of breed and packaged solutions.In the last years he has:* helped developing the Italian Market for EXTRA.it and contributing to the EXTRALAB.it innovation hub growth* helped developing the Italian Market for Contentsquare SaaS platform, the CX analytics and Conversion Rate Optimization undisputed leader * led the ESC2 team for international positioning of Infosync IT Risk Management Suite of products with leading Analyst firms such as Gartner Group, gaining visibility and a mention in their Magic Quadrant for IT RM 2017 report, and being included in the IT RM Critical Capabilities 2018 report* led the ENERGENT SPA international engagements line of business* led the DTTS technology practice until 2009, now part of Gruppo Energent* joined Gruppo Energent as a DTTS Partner in 2004• joined Deloitte Consulting in October 1999, taking responsibility for the establishment and development of the Technology Integration practice in coordination with Strategy & Operations, then leading the TI practice in Italy in coordination with the World Wide & European network of Deloitte Consulting.He spent time working abroad especially in Uk, France, Germany, Switzerland, and other European countries.Business Specialties: SaaS Sales engagement, Startup management, IT Strategy Consulting and IT delivery management in industries such as Finance and Insurance, Media and Telco, Manufacturing and Pharma, Utilities, Public Sector.

Listed skills include Strategy, Program Management, Management, Management Consulting, and 26 others.