Seasoned Communications Professional: Elevating Leaders, Brands, and Businesses with Commitment.With a specialization in Corporate Communications and one in the making about Marketing Management, I have a relentless commitment to achieving results, and a willingness to empower leaders, brands, and organizations. I have a proven ability to drive results, a teamwork-oriented approach, and a leadership skillset that brings out the best outcome in every project.I can amplify your message, boost your influence, and create a lasting impact in #communications and #marketing. I'd like to invite you to take a look over my professional profile and reach out to me. I could be the jigsaw puzzle piece you're looking for!
Profesional Independiente
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Marketing And Corporate Communications SpecialistProfesional Independiente Aug 2023 - PresentLatinoamérica*Marketing Digital: Copywriting, Community Management, Keywords Search, Business Intelligence, Digital Branding. *Marketing: Personal & Professional branding, Gestión de marca para PYMES, diseño de estrategias y campañas de MKT y MKT MIX, Merchandising.*Communicaciones: Media training, Relaciones Públicas, Redacción de artículos, notas de prensa, diseño e implementación de plan de comunicaciones internas y externa, diseño gráfico (ppts de alto impacto, invitaciones, afiches, entre otros).
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Communications Coordinator - Expansion ProjectLima Airport Partners Aug 2021 - Jul 2023Peru- To promote and enhance the relevance of the Jorge Chávez International Airport Expansion Project for its key stakeholders. Through relationship-building activities, the organization of high-impact events, and informative newsletters, we exceeded the annual goal by more than 50%.- Training in spokespersonship and high-impact presentations. I prepared 5 program managers (including the Project Director) for their appearances in media interviews, participation in conferences, and engagement with stakeholders and their internal teams.- Offline and online media management, resulting in a tenfold increase in positive media coverage of the project's progress and a fivefold increase in the project's presence at virtual and in-person trade shows and conferences.- Deputy Manager of Communications office. -
Brand, Marketing & Communications AssociateEy Aug 2019 - Jul 2021Lima, Lima, Peru-Sub-editor of Execution EY Magazine, responsible for overseeing content layout, design, and advertising concept, defining the editorial direction of each issue, coordinating interviews, and generating written content. -Development of strategic content for the channels, products, and spaces where the firm was involved (social media, website, investment guides or analyses, opinion columns in the mass media, interviews, conferences, and others). Thanks to this, I managed to increase the firm's presence in both online and offline media by 60%. - Responsible for managing the LinkedIn account of EY Peru's Managing Partner, increasing reach by over 300% and interaction by 50%. - Supervision of suppliers (freelance writers, PR agency, among others) and staff under my supervision. -
Marketing And Communications Associate / Internal Communications SpecialistCofide Sep 2018 - Jan 2019Lima, Peru- Responsible for internal communication within the bank. I improved the reading experience of the internal digital newsletter by completely revamping its layout, design, and content structure, resulting in a 25% increase in readership.- Member of the bank's cultural transformation committee. As a result, I implemented the 4C Committee (Climate, Culture, Change, and Internal Communication), whose work plan was considered by senior management as a strategic and cross-functional goal for all areas of the bank in 2019.- Coordinated internal events and campaigns, responsible for the internal customer satisfaction survey, among other tasks. -
Marketing Y Communications AssociateBolsa De Valores De Lima Jan 2016 - Apr 2018Lima- Development of the strategic communications annual plan- Strategic support for LSE spokespersons for media and PR activities- Metrics and results communications analysis- Strategic management of communication content for different channels - Press and stakeholders' events management support - Vendor contact & management-Other duties related toAchievements: 1. Improved the average number of daily visits to the company's intranet by 80%2. Savings of 20% of investment in PR budget. 3. 25% increase of spokesperson presence in media4. Content marketing strategies implementation for sales and brand positioning.
Frequently Asked Questions about Lourdes S.
What company does Lourdes S. work for?
Lourdes S. works for Profesional Independiente
What is Lourdes S.'s role at the current company?
Lourdes S.'s current role is Double specializing in Corporate Communication and Marketing Management. I craft communication and marketing strategies that take off the reputation of companies, leaders, and brands in Latin America 🇲🇽 🇨🇴 🇵🇪.
Not the Lourdes S. you were looking for?
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Lourdes Juárez S
Tlalnepantla De Baz, Mex -
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Lourdes Espino Del Castillo
Highlevel Crm Expert | Costumer Success Manager | Marketing + It.Mexico City1gmail.com
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