Fernando Louro Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

Leadership of a multidisciplinary team of 7 analysts.Implementation of internal processes, customer journeys, and content for talent management solutions.Content creation for product presentations and marketing campaigns.Planning and coordination of in-person and online customer events, from implementation phases to panels and networking sessions.Strategic communication planning for the department, monitoring and evaluating achieved results.Development of reports and managerial presentations, providing updates on project statuses, customer insights, and business KPIs.Team management and development with a focus on well-being, professional growth, and performance.

São Paulo, São Paulo, Brasil

Development of strategies for social media focused on awareness, social listening, responding, brand health, market intelligence, competitive analysis, community management, and influencer partnerships. Marketing campaigns designed to generate actionable insights. I managed a portfolio of over 500 clients, including brands and agencies.Leadership of a multidisciplinary team, focusing on technical and strategic team development (training).Administrative management, individual and business skills development.Implementation of operational processes focused on the flow of services and consulting for customers (Jira, Asana, Miro).Project management - implementation of workflows, planning, construction of strategic content, and documentation (playbook of operational processes and area).Construction of management reports and presentations reporting the status of projects, customers, and business KPI's.Presentation of area results to partner teams, directors and c-levels.Partnership with multifunctional teams for the progress of projects and deliveries according to the company's objectives.Construction of business cases and studies for decision-making (marketing solutions).Project management of marketing solutions

São Paulo, São Paulo, Brasil

Development of strategies for social media focused on awareness, social listening, responding, brand health, market intelligence, competitive analysis, community management, and influencer partnerships. Marketing campaigns designed to generate actionable insights. I managed a portfolio of over 500 clients, including brands and agencies.Leadership of a multidisciplinary team, focusing on technical and strategic team development (training).Administrative management, individual and business skills development.Implementation of operational processes focused on the flow of services and consulting for customers (Jira, Asana, Miro).Project management - implementation of workflows, planning, construction of strategic content, and documentation (playbook of operational processes and area).Construction of management reports and presentations reporting the status of projects, customers, and business KPI's.Presentation of area results to partner teams, directors and c-levels.Partnership with multifunctional teams for the progress of projects and deliveries according to the company's objectives.Construction of business cases for decision-making.

Strategic consulting for clients focused on planning, content production, social media management, campaigns, competition analysis, brand management and customer service.Production, editing and review of educational articles focusing on new products and features on the platform.Production and recommendations of content and insights for different segments (from entertainment to lifestyle)Social Listening studies for a variety of segments and clients. Creation of materials, presentations, tutorials and documents for different clients and customer care.Creation of satisfaction surveys focusing on product improvement, services and internal and external trainingsProject management focusing on customer relationship process, content and reporting.Training of different modules for different client portfolio.

São Paulo E Região, Brasil

Content writting and review of ads for social networks (Facebook, Linkedin, Youtube and Instagram)Content translation for social networks (Facebook and Instagram)

São Paulo E Região, Brasil

Responsible for managing digital marketing strategies, providing support to marketing and commercial teams.Optimize agency's and partner's campaigns and provide daily suggestions to achieve goals and improve product performance.Monitor delivery across all platforms and 3rd party partners with daily reports.Analyze, identify and troubleshoot creative issues that could impact the delivery of campaigns. Provide support to customer services with strategies to improve the help desk content.Write content and strategies for the company's blog.

São Paulo Area, Brazil

Responsible for Yahoo Audience offerings development and support, providing strategy recommendations and working cross-functionally to translate client objectives into actionable, multi-channel campaign strategies for all verticals.Responsible for creating offers as Custom Audiences, Behaviour Targeting, Search Retargeting, help the implementation of Mail Retargeting for our market, and provide continuous optimization for all these products, helping the client to achieve their goals.Work with 3rd party Data Providers to build the best data audiences to improve and deliver the best results for our clients.

São Paulo E Região, Brasil

Responsible for editorial review (content as grammatical and spelling review) and working closely with the legal team for the implementation of editorial rules for our market. Also responsible for creating materials and training to other Creative Strategists.Provide support to Yahoo Search Marketing team creating, reviewing and optimizing Search and Content campaigns.Support Partner team with Domain Match categorization.

São Paulo E Região, Brasil

Provide support to Yahoo Search Marketing team creating, Reviewing and optimizing search campaigns.

Pós-Graduação Lato Sensu - Mba, Gestão, Liderança E Desenvolvimento Humano, 10

Business English Course - Toronto

Bachelor'S Degree, Communication, Journalism