Dan Lovell Email & Phone Number

Peachtree City, Georgia, United States

Atlanta, Georgia, United States

Managed team of 5 graphic designers to support 30+ brands at industry-leading lighting and lighting controls manufacturer. Brands included Lithonia Lighting, Hydrel, Juno, Winona, and Gotham, among others. Projects included email campaigns, landing pages, packaging, literature, ads, trade show graphics, and brand identity. Transitioned seamlessly between strategic thinking and tactical implementation.. Developed new brand identity for Mark Architectural Lighting; created brand standards guides for 30+ brands. Streamlined email creation through modular system in Pardot, increasing consistency and efficiency by 30%. Department completed 3,900+ projects in FY 2019, implemented continuous improvement/six sigma through ongoing QDIP analysis and project management in Workfront, increased on-time delivery from 82% to 97% in 3 months.

Greater Atlanta Area

Design strategy across all channels for renowned German luxury plumbing manufacturer. Built and managed internal creative department with $850K budget and 3 graphic designers. Championed global brand standards while adapting to market needs. Increased brand awareness and social media presence which resulted in sales increase from $80 to $150 MM/yr. Reduced costs by $100K/yr. Built cross-functional teams to achieve results.. Led marketing for SELECT launch: Social, video, displays, brochures, packaging, ads, and promo items.. Brand identity for AXOR NYC showroom in meatpacking district: Ads, signage, brochures, promo items.. Increased engagement on Pinterest, Instagram, and Facebook. Achieved 68,000 Facebook likes in 3 years.. Developed and evolved POP/Packaging program for Costco products in close collaboration with merchant, growing this segment to over 10% of overall revenue in 3 years.. Optimized assets for 1,500-SKU database, improving image accuracy and consistency.. Created the iBox Shower Planning & Installation Guide, now a plumbing industry standard. 6 editions to date.

Austin, Texas Area

Created literature, POP, and packaging design for industry-leading picture frame manufacturer, serving Target, Walmart, department stores, drug stores, as well as boutique shops.

Austin, Texas Area

Supported environmental graphic design projects for Children’s Hospital of Austin, HEB, and Parque D. Pedro Shopping Mall, Brazil. Assisted with brochures for aviation clients FlightSafety, Embraer, and Pilatus.

Austin, Texas Area

Assisted with packaging, logos, and Designing Identity: Graphic Design as Business Strategy (Rockport)

Austin, Texas Area

Bfa, Design

Mba, Marketing