Esteban Lobo Guerrero Zornosa Email & Phone Number

Bogotá, Capital District, Colombia

Lead the design process for three teams simultaneously within Verizon's Conversational Design department by offering design expertise to three stakeholder teams, covering:- Comprehensively understand requirements from business analysts and directors from various departments.- Summarize requirements into concise briefs for the product design process.- Collaborate with program managers, product owners, and engineers.- Create user flows, diagrams, wireframes, designs, and… Show more Lead the design process for three teams simultaneously within Verizon's Conversational Design department by offering design expertise to three stakeholder teams, covering:- Comprehensively understand requirements from business analysts and directors from various departments.- Summarize requirements into concise briefs for the product design process.- Collaborate with program managers, product owners, and engineers.- Create user flows, diagrams, wireframes, designs, and documentation.- Pitch product design ideas and secure approval for designs.- Facilitate workshares and handoffs for development.Additionally, led the shop experience design for Verizon Business Group’s Fios:- Reviewed and enhanced the current Business Fios shopping experience.- Proposed new flows, connections, and content to leverage the shopping experience for new customers and upgrade services for existing customers.- Presented design updates, reasoning, and UX findings to stakeholders.- Managed testing plans for prototypes and gathered feedback for continuous improvement. Show less

Bogotá, Dc, Colombia

I led different design processes for three different projects: Amazon Go Stores, Sixt and Egon Zehnder. During these projects, I contributed to the creation of various products (iOS-native and web-based). My responsibilities included:- Attend pre-sales meetings with potential clients to understand their business models, the problems they are trying to solve, and the agency's potential contributions to their success.- Collaborate with design leads to formulate business proposals for… Show more I led different design processes for three different projects: Amazon Go Stores, Sixt and Egon Zehnder. During these projects, I contributed to the creation of various products (iOS-native and web-based). My responsibilities included:- Attend pre-sales meetings with potential clients to understand their business models, the problems they are trying to solve, and the agency's potential contributions to their success.- Collaborate with design leads to formulate business proposals for new, promising clients.- Provide estimates, explanations and liaise with sales regarding products and services offered to prospective clients.- Translate customer requirements into concise briefs for the product design process.- Participate in estimation meetings to determine project timelines.- Conduct desk research, customer and stakeholder interviews.- Facilitate and lead internal and client workshops.- Work closely with other designers, program managers, product owners and engineers.- Develop user flows, diagrams, wireframes, designs and documentation.- Plan, define and manage design systems for each product we create.- Lead internal and customer-facing presentations on design and experience updates.- Gather and analyse feedback and ensure approval.- Define test plans, prototypes, surveys, A/B and multivariate testing and other research tools to gather data on design performance.- Launch, monitor and process raw data to provide insights to the team and inform potential updates.- Oversee workshares and ensure proper handoffs to development. Show less

Bogota,D.C., Capital District, Colombia

As a Product Designer, I spearheaded the design system track for Bitso's app and web ecosystems. This role encompassed a diverse set of responsibilities, including:Conducting internal user research to identify user needs and pain points related to the design system.- Collaborating and syncing with diverse stakeholders across various teams and disciplines, such as product, engineering, and marketing, to ensure alignment and achieve a unified user experience.- Leading a team of… Show more As a Product Designer, I spearheaded the design system track for Bitso's app and web ecosystems. This role encompassed a diverse set of responsibilities, including:Conducting internal user research to identify user needs and pain points related to the design system.- Collaborating and syncing with diverse stakeholders across various teams and disciplines, such as product, engineering, and marketing, to ensure alignment and achieve a unified user experience.- Leading a team of designers responsible for maintaining and evolving the design system,ensuring consistency, scalability, and accessibility across all product touchpoints. Show less

Bogota,D.C., Capital District, Colombia

As a Senior Product Designer, I spearheaded Grability's internal "Mobu" initiative, focusing on developing human-centered solutions for the company's CMS and applications. This role involved:- Leading cross-functional teams: I drove the Mobu initiative, collaborating with various departments, including engineering, product, and marketing, to ensure seamless implementation and user adoption.- Championing user-centric design: I facilitated workshops, conducted design thinking… Show more As a Senior Product Designer, I spearheaded Grability's internal "Mobu" initiative, focusing on developing human-centered solutions for the company's CMS and applications. This role involved:- Leading cross-functional teams: I drove the Mobu initiative, collaborating with various departments, including engineering, product, and marketing, to ensure seamless implementation and user adoption.- Championing user-centric design: I facilitated workshops, conducted design thinking sessions, and organized user testing to gain a deep understanding of user needs and pain points. This data-driven approach informed the development of effective and user-friendly solutions.- Presenting strategic solutions: I confidently presented design proposals and recommendations to Grability's board of directors, effectively communicating the value and impact of my work.- Building and maintaining the design system: I established and maintained a comprehensive design system for new platforms, ensuring consistency, scalability, and accessibility across all user touchpoints.- Encouraging collaboration and communication: I fostered a culture of cross-disciplinary teamwork, promoting collaboration and open communication between teams to achieve shared goals. Show less

Bogotá, Bogotá D.C. Department, Colombia

As an Experience Designer, I played a pivotal role in collaborating with Four Seasons and various Google properties to shape seamless and engaging user experiences. My responsibilities included:- Cross-functional collaboration: I partnered with diverse teams across cities, including Huge and client teams, to develop innovative and impactful solutions. This involved effective communication, coordination, and a commitment to shared goals.- Client-centric design: I meticulously… Show more As an Experience Designer, I played a pivotal role in collaborating with Four Seasons and various Google properties to shape seamless and engaging user experiences. My responsibilities included:- Cross-functional collaboration: I partnered with diverse teams across cities, including Huge and client teams, to develop innovative and impactful solutions. This involved effective communication, coordination, and a commitment to shared goals.- Client-centric design: I meticulously analyzed client briefs and translated them into customized solutions that met their specific needs and objectives. I fostered strong relationships with clients and ensured their satisfaction throughout the design process.- User-centered research: I employed various user research methods, such as interviews, testing, and surveys, to gather valuable insights into user needs and pain points. This data-driven approach informed the creation of user-centric and effective solutions.- Design excellence: I developed a unique visual language for each product, crafting user-friendly interfaces that were visually appealing, accessible, and intuitive.Experience mapping: I defined user journeys, flows, and interactions to ensure a smooth and seamless user experience across all touchpoints. This contributed to the successful development of user-centered products.- Quality assurance: I conducted rigorous Creative Reviews (VQA) to ensure product quality, ease of use, and inclusivity. I maintained a high standard for design excellence and user experience.Beyond design: In addition to my core design responsibilities, I actively participated in internal projects and facilitated design-related workshops for my team, fostering a collaborative and learning-focused environment. Show less

Bogota,D.C., Capital District, Colombia

As a team leader at Movistar, I directed the redesign of the company's self-service experience on Movistar.co. My key responsibilities included:- Collaborating with Telefonica project owners to plan project briefs and timelines.- Staying connected with development (Grupodot and Huawei) and quality assurance (Everis) teams.- Defining user flows, wireframes, and journeys to improve the customer experience.- Prototyping and conducting internal user testing to gather insights… Show more As a team leader at Movistar, I directed the redesign of the company's self-service experience on Movistar.co. My key responsibilities included:- Collaborating with Telefonica project owners to plan project briefs and timelines.- Staying connected with development (Grupodot and Huawei) and quality assurance (Everis) teams.- Defining user flows, wireframes, and journeys to improve the customer experience.- Prototyping and conducting internal user testing to gather insights and present findings to Telefonica stakeholders.- Delivering specifications and assets to the development team.- Conceptualizing and executing the design of the new online store and e-care (Mi Movistar) interfaces. Show less

Bogota,D.C., Capital District, Colombia

- Responsible for advising Telefónica on enhancing user experience for the new Movistar website.- Managed content migration from old to new site.- Implemented HQ guidelines for the new site.- Designed new web applications for Movistar's website to provide customers with easy access to promotions, product information, data usage, and TV schedules.- Maintained communication with the development team and Telefónica's Website Team to align on objectives, actions, and deadlines.

Bogotá, Bogotá D.C. Department, Colombia

I was tasked with assisting Mystcream in creating a prototype of an app for user testing to gauge customer interest and determine if the concept was feasible for practical use.As a freelance Product Designer I had to:- Collaborate with the product team to understand project requirements and user needs.- Create low and high-fidelity wireframes and prototypes to visualize design concepts.- Conduct usability testing on prototypes to gather user feedback and make design… Show more I was tasked with assisting Mystcream in creating a prototype of an app for user testing to gauge customer interest and determine if the concept was feasible for practical use.As a freelance Product Designer I had to:- Collaborate with the product team to understand project requirements and user needs.- Create low and high-fidelity wireframes and prototypes to visualize design concepts.- Conduct usability testing on prototypes to gather user feedback and make design improvements.- Work with developers to ensure the feasibility of design solutions.- Ensure prototypes are designed with accessibility in mind and meet accessibility standards.- Communicate design decisions and prototypes to stakeholders, including product managers and other team members.- Develop a component library for consistency and efficiency. Show less

Bogotá, Bogotá D.C. Department, Colombia

I was contacted by a developer from Appto to assist in designing a new app for the company's clients.As a Product Designer I had to:- Conduct user research to understand customer needs and behaviors.- Develop user flows, wireframes, and prototypes to communicate design concepts.- Collaborate with cross-functional teams, including product managers, developers, and stakeholders, to ensure a seamless user experience.- Conduct user testing and incorporate feedback into… Show more I was contacted by a developer from Appto to assist in designing a new app for the company's clients.As a Product Designer I had to:- Conduct user research to understand customer needs and behaviors.- Develop user flows, wireframes, and prototypes to communicate design concepts.- Collaborate with cross-functional teams, including product managers, developers, and stakeholders, to ensure a seamless user experience.- Conduct user testing and incorporate feedback into design iterations.- Design intuitive and visually appealing interfaces that meet brand standards.- Ensure design solutions are accessible, inclusive, and meet accessibility standards.- Develop and maintain a design system and component library to ensure consistency and efficiency.Stay up-to-date with the latest design trends and technologies.- Create design specifications and provide support for developers during the implementation phase. Show less

Bogotá D.C. Area, Colombia

As a Product Designer, my key responsibilities included:- Designing and maintaining a user-friendly company website.- Creating wireframes, mockups, and prototypes.- Updating the company's visual identity.- Collaborating with the Marketing Director to align with marketing needs.- Working closely with the development team to guarantee product quality.- Keeping company stationery and promotional items updated.

Bogotá D.C. Area, Colombia

As a pro-bono experience, I was appointed by the directors of PUJMUN to lead the rebranding of the university's UN model. My responsibilities included:- Defining and art-directing a modern vision for the new brand- Establishing the communication strategy- Designing new visuals- Collaborating with designers, copywriters, and publicists.

Bogotá D.C. Area, Colombia

As a design intern, I was responsible for:- Keeping the Ideas Through Iris parent company's deck updated.- Creating user flows, wireframes, journeys, and mental models.- Providing user experience and visual solutions for the company's clients.- Assisting in the design of prototypes.- Collaborating with development teams to maintain product quality.

Bogotá D.C. Area, Colombia

- Develop and implement social media strategies to increase engagement and followers.- Plan and schedule daily posts on various social media platforms, including Facebook, Instagram, Twitter, etc.Monitor social media trends and stay up-to-date on the latest social media best practices.- Respond to customer inquiries and handle customer service issues through social media.- Collaborate with other teams, such as marketing and customer service, to ensure a consistent brand voice… Show more - Develop and implement social media strategies to increase engagement and followers.- Plan and schedule daily posts on various social media platforms, including Facebook, Instagram, Twitter, etc.Monitor social media trends and stay up-to-date on the latest social media best practices.- Respond to customer inquiries and handle customer service issues through social media.- Collaborate with other teams, such as marketing and customer service, to ensure a consistent brand voice across all social media channels.- Analyze social media metrics to measure the success of campaigns and adjust strategies as needed.- Create and curate content, including written posts, images, and videos, to keep the social media presence fresh and engaging.- Engage with followers and build relationships with customers. Show less

Bachelor Of Arts - Ba, Graphic Design

Diploma, Ux Design

High School Diploma