Lowell D'Souza Email & Phone Number

Arlington, Ma, Us

Greater Boston Area

- Develop and execute digital marketing programs for 23 dental brands nationally to drive new patient growth for ADPI's network of 300+ locations.- Responsible for creating, managing and optimizing multiple marketing campaigns across multiple channels. - Continually analyze results and optimize/experiment to grow leads and conversions- Utilize data from multiple sources (CRM, Paid search, website traffic and specialty channels) to obtain actual CPA and drive decision-making for investment into high-conversion channels.

- Crafted and executed digital marketing strategies for clients from the non-profit, legal and financial sectors.Catholics Come Home, A Woman’s Concern: Goals: Establish Digital Presence. Increase e-Donations.• Revamped both websites and built them using Sitecore/Open source CMS.• Managed offsite and onsite teams for site and content builds, SEO execution and link building.o Resulted in: Growth of online donations by 50%. Website traffic grew by 150%. TOS doubled. Bounce rate reduced from 65% to 40%.• Established social media presence on Facebook, Twitter and other channels.o Resulted in: Over 650K likes on Facebook. Over 16K followers on Twitter.Intego Antivirus: Increase customer adoption rate of new Mac Antivirus• Managed SEM budget of >$500K against established competitors like McAfee & Kaspersky. o Resulted in:• Growth of trial subscriptions by 20%.• Increased conversion rate from trail to full license by 15%.Homeline Medical: Goal to establish eCommerce presence and increase revenue.• Built two websites for eCommerce activity around medical consumables and incontinence solutions.• Set up market presence on Amazon and eBay with over 3000 products.• Ensured that delivery schedules of 2-3 days were maintained for all eCommerce orders.• Identified and addresses key drop-off points in shopping cart abandonment.• Worked with dev team to build a wound-care widget to help in customer product identification and reordering.• Managed customer support function till current personnel were trained.o Resulted in: Revenue stream increased from $20K/mth initially to $200K/mth in month 12. Amazon customer ratings stayed steady at 4.8/5 - one of the highest for Premier vendors. Usage of Amazon marketing suite as well as external paid search led to growth surge of 20% in year 2. Repeat purchases increased from an average of 20% to 45%.

• Develop digital strategy for major automotive groups. Execute ROI-driven digital marketing programs aimed at increasing showroom walk-in traffic and liquidating inventory.o Resulted in :  50% YOY growth in phone leads 100% YOY increase in time on website 50% decrease in site bounces Revenue retention at 104%. Client retention at 90%.• Managed more than $15M in PPC digital advertising annual spend using Google, Bing and Cobalt channels for auto distribution networks in the US and Canadian car market.o Resulted in:  100%+ increase in lead generation over previous PPC efforts. PPC was responsible for 15% of all leads. (Up from 10% in 2015) Landing page optimization saw lift in email leads by over 200%.

• P&L responsibility for 3 product lines. Built enrollment marketing business from scratch by generating new traffic and monetizing existing traffic. • Managed 4 web businesses catering to different customer segments in the education space. • Managed 3 marketing associates tasked with content creation, SEO, link building and social.• Built new affiliate partnerships.o Resulted in: 100% increase in annual revenue. Projected revenue $2M in 2011. 50% increase in enrollment leads for undergrad and grad programs. Increased overall site traffic by 35% in 3 months. New affiliate channels generated 20% of new leads.

• Managed two lead generation websites for asbestos/mesothelioma cases. • Managed purchase and integration of $1M buyout of asbestos.net. • Recruited, trained and managed a team of four SEOs, two link builders, one web designer, and two social media specialists.• Managed PPC budget of $2.6M directly and with vendors.o Resulted in: Doubled converting traffic. Phone and online leads increased by 50% in 6 months. New site generated an average of 10 leads per month. Conversion rate doubled. Reduction in cost of Meso cases from $35K/lead to $25K/lead.

• Managed internal team of two marketing specialists and one web designer.• Managed third-party vendors on multiple website dev projects and widget development. • Designed and executed demand generation marketing programs for TUI student businesses. Used a combination of SEO, PPC, Email and Facebook.o Resulted in: Increase in website bookings by 30% YOY. Visits increased by 60%. TOS increased by 20%. Bounce rate down to 35% from 45%. Rankings for high-relevance keywords in the 1-4 organic positions. Increase in Email conversion by 10%.• Managed PPC budget of $500K annually. Reduced it for the next year to $300K while maintaining same impact.o Resulted in: Increased PPC bookings by 65%. Increase in CTR by 60%. Decreased CPC by 50%.

- Pioneered Google/Overture/MSN PPC campaigns to drive web leads and aid brand building efforts. Resulted in the creation of a new lead generation channel for the B2C business.- Identified key online communities on DIY social networks and allied with lead users to increase brand awareness of existing and new products. Resulted in an increase of leads by 10%.- Revamped both B2B & B2C flagship websites to enhance the customer visit experience. This included working with vendors for project management, redesign, implementation and testing.- Used WebTrends and Google Analytics capabilities to evaluate visitor statistics and recalibrated online strategy to increase end-user pull through. Generated B2C distributor leads from nil to over 100,000 in three years.- Utilized web-based Idea Central tool to obtain 3000 ideas from over 1000 participants and mobilized cross-functional resources to drive ten new product and productivity initiatives valued at over $10M+. - Managed wiki-based tools to enable Technology Scouting/Competitor Intelligence web programs. Identified 20 potential growth opportunities for the annual project hopper.