Lindsay Black Email and Phone Number
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I am an innovative marketing executive with proven experience establishing and advancing highly-profitable organizations. My passion is strengthening global brand portfolios, executing public relations outreach, developing SEO enhancements to generate traffic, and improving page ranking and performance results.Ways that I contribute my expertise:➡️ Develop global brand marketing, big picture strategies, national advertising, and PR campaigns.➡️ Identify potential marketing opportunities, employee and client engagement, and end-to-end-visual messaging. ➡️ Defining CRM platforms, workflows and timelines, SEO to increase website traffic, including sales conversions.It's always helpful to interact with other open-minded professionals both in and outside personal areas of industry expertise.Please reach out via LinkedIn or linzp@mac.com at should you also see a benefit in professional networking and exchange.
Pella Corporation
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Talent BrandPella Corporation Jan 2024 - PresentPella, Ia, Us
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Chief Marketing OfficerSunday Night Foods 2020 - 2023Des Moines, Iowa, UsSteering the efforts of 13 third-party associates, I oversaw an award-winning brand launch for a food entity focused on transforming the highest-quality pure ingredients into premium dessert sauces.Collaborating with the CEO, we devised pitch decks, trade show booths, merchandise, social media campaigns, and public relations initiatives. The group and I boosted hundreds of thousands of dollars in income and slashed costs 10% while increasing customer satisfaction by joining forces with national agencies to manage launch tactics, public relations execution, and center aisle promotions.Conceptualizing the design, development, and maintenance of the e-commerce platform, we enhanced search engine optimization, increased website traffic, and improved page rankings and performance results, invoking +2 million impressions.Earning exposure to publications and outlets through a well-executed PR campaign, the team and I were bestowed with the “Best New Product” Sofi Award from The Specialty Food Association.Breathing life into the Sunday Night Foods brand allowed me to synergize the talents of a top-notch squad of professionals and impact dramatic change for a private enterprise. -
Director Of Corporate CommunicationsWorkiva 2019 - 2020Ames, Iowa, UsPartnering with C-level executives of a cloud technology “fit-for-purpose” company, we defined organizational plans and introduced a new mission enabling customers to streamline processes and reporting functions.Overseeing four direct reports, including a graphic designer, a videographer, a corporate program manager, and an internal communications manager, we launched office procedures and pandemic work-from-home policies covering 1,700 global employees. Enriching the work environment with scheduled events, we created employee resource groups, utilized by 90% of the staff who never worked from home, and communicated HR campaigns and all-hands meetings.Our collaboration resulted in a 93% employee survey ranking for positive culture and earned the status of “100 Best Places to Work.” -
Marketing DirectorHomeservices Of Iowa 2015 - 2019West Des Moines, Ia, UsReturning to my roots as a real estate marketing professional, I spearheaded brand standard authorship, creative direction, and a multimillion-dollar advertising budget for a full-service brokerage firm comprised of five entities: IA Realty, IA Realty Commercial, Berkshire Hathaway HomeServices First Realty, Midland, and Iowa Title.Supervising a seven-member creative team, I architected a sales associate intranet and a CRM platform in an agile environment, identified key promotional trends in real estate, and analyzed data and web analytics.Collaborating with the technology department to provide a lead-generating, consumer-focused web experience, we delivered 250,000 unique website visits per month for the IowaRealty.com site and 10,000 unique visits monthly to BHHSFirstRealty.com.Advocating for an innovative company culture focused on social media and digital marketing efforts, we acquainted sales associates with new initiatives and registered 500+ average realtor attendance at corporate events. Our diligence paid off in surging 5% platform growth derived from Google Analytics, digital, and social channels.Re-allocating budget dollars to introduce novel activities and boost income, we vetted websites and CRM providers, formed a new site, and doubled leads earning the “Distinction for Highest Volume” award. -
Producer And State Communications ManagerNational Pork Board 2013 - 2015Clive, Iowa, UsContinuing on a path of success in the food industry, I managed all promotional functions of 42 state associations for a consumer-focused organization dedicated to ensuring the longevity of pork as a tasty, nutrient-dense protein.As a communications expert, I developed the National Pork Board brand by launching a redesigned and optimized website: Pork.org,presented pork-related topics at meetings and conferences, devised digital and print advertising campaigns and educational programs, and authored articles for the quarterly Pork Checkoff Report magazine and other pork producer newsletters.Directing state association communication efforts, I was honored with a National Agri-Marketing Association Award after co-creating the #RealPigFarming campaign with the Lessing Flynn Agency. -
Marketing DirectorMaytag Dairy Farms 2009 - 2013Segueing my marketing skills into the dairy sector, I accepted a role with a farm making world-class blue cheese for 80 years in the time-honored method of cave-aging by expert cheesemakers.With a budget of nearly half a million dollars, I partnered with a group of 10 experts in planning events for national and local food and wine events with +5,000 attendees and oversaw the design and print of mail-order catalogs.Working across divisions, we fostered a 50% spike in transactions and garnered +75% in online orders by launching a web-based ordering system, updating creative features and functionality across three vendor platforms, and streamlining the user experience. -
Marketing Coordinator - Promoted To Website AdministratorIowa Realty 2009 - 2012West Des Moines, Ia, UsWebsite Administrator (2012)Building on my success as a coordinator, I jumped at the chance to form a new website framework and expand functionalities.Allocating a budget worth hundreds of thousands of dollars, I presented analytics and recommendations to top executives and disseminated communications to 1,500 agents statewide while overseeing vendor billing to assure timely payments.Approving creative composition, content, and execution tactics for specialty websites based on individual marketing needs, the team and I adhered to legal restrictions and realtor requirements to deliver a dynamic user experience optimally representing the enterprise.Marketing Coordinator (2009-2012)With a natural knack for marketing, I coordinated the weekly Iowa Realty Sunday Home Show for Iowa’s largest real estate brokerage firm and mastered appropriate media placement to enable agents in communicating directly with target audiences.Leading a film crew and a staff of five, I mapped background footage and scheduled locations and times with booked agents. Our collaboration paid off in hundreds of thousands of dollars of revenue for customized design products, a 75% spike in viewership of the Iowa realtor weekly vlog, and an 80% open rate on e-flyers.Always willing to share my expertise, I taught real estate agents Facebook, LinkedIn, and Twitter skills. -
Account Assistant/Internship CaptainFreestyle Public Relations 2009 - 2009Des Moines, Iowa, Us -
Customer Service AssociateIowa State University Book Store 2004 - 2007Ames, Iowa, Us -
Marketing InternshipJacobson Companies May 2004 - Aug 2004
Lindsay Black Skills
Lindsay Black Education Details
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Iowa State UniversityJournalism And Mass Communications/Public Relations -
Iowa State UniversityApparel Merchandising
Frequently Asked Questions about Lindsay Black
What company does Lindsay Black work for?
Lindsay Black works for Pella Corporation
What is Lindsay Black's role at the current company?
Lindsay Black's current role is Marketing Executive | Global Brand Marketing | Organizational Planning | National Advertising | Communications & Public Relations.
What is Lindsay Black's email address?
Lindsay Black's email address is lb****@****owa.com
What is Lindsay Black's direct phone number?
Lindsay Black's direct phone number is +151521*****
What schools did Lindsay Black attend?
Lindsay Black attended Iowa State University, Iowa State University.
What skills is Lindsay Black known for?
Lindsay Black has skills like Social Media, Press Releases, Social Media Marketing, Marketing, Newsletters, Public Relations, Marketing Communications, Program Management, Real Estate, Customer Service, Advertising.
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