Lauren Phillips Email & Phone Number

Houston, TX, US

Houston, Texas, United States

Fort Worth, Texas

Managed a robust analytics portfolio with quantitative and qualitative resources that helped Visit Fort Worth Marketing understand and reach potential travelers where they are.I also helped local partners understand their visitors’ journeys through the lens of foot traffic.

Dallas/Fort Worth Area

Collaborated regularly with my station's department heads which include marketing, news, sales, digital and research & analytics. Communication with these departments helped me stay up-to-date with their needs, and I provided results-driven reports.When it came to meshing with account executives, I joined forces with the station's Consumer Insights.

Albany, Georgia Area

Conducted client presentations and supported the sales team by providing consumer/audience insights and recommend integrated marketing solutions for local and national businesses to increase revenue.Proactively led comScore/Rentrak transition and supported station executives, sales managers and account executives throughout the process

Columbus, GA And East Alabama

Supported the sales team by providing consumer/audience insights, developing proof-of-performance reports and creating sponsorship presentations for television and digital advertising clients.

Albany, Georgia Area

Accurately input sales orders and monitor advertising spending for clients and prospects. Conducted one-on-one meetings with marketing consultants to build more effective presentations and strategies to increase revenue.

Austell, Georgia

Assisted store manager with visual merchandising, promoted in-store specials with text codes, implemented and carried out events, and encouraged team members to overcome obstacles and exceed their expectations with role-playing scenarios.Coordinated community workshops and fashion shows that helped expand the location's target market and generate more.

Greater Atlanta Area

Supported client brand strategy by crafting marketing plans and implementing ideas that involved synergy between clients in the sports, healthcare and entertainment industry. Spearheaded research initiatives that helped maximize client share within their industry and increased brand awareness in the Atlanta market.

Valdosta, Georgia

Coordinated hospital-sponsored events such as blood drives and new technological advances in surgical procedures. Responsible for writing press releases that generated buzz and increased attendance at events. Also assisted golf players, volunteers, and Nike Golf apparel management at the Nationwide Golf Tournament.

Valdosta, Georgia

Recruited corporate sponsors for Blue Day, fund-raising initiative to raise money for the awareness of child abuse. Over $1,300 was raised with the help of local schools and organizations.Gathered past and present group photographs and created an information board for prospective PRSSA members.

Valdosta, Georgia

Promoted animal adoptions and spay/neuter opportunities at a local pet store that attracted volunteers and foster families.Updated the organization's media kit with flyers, photos and features to show prospective partners, clients, and sponsors what's new and exciting with the company.Assisted with fund raising events for the continuation of the Humane.

Valdosta State University

Arranged modeling opportunities and professional photo shoots which contributed to an increase in tryout participation the following semester for EFM.Coordinated fundraisers with an area supermarket. As a result, the community became more aware and involved with their local university's talented individuals.Promoted the group via Facebook, Twitter, campus.

Bachelor Of Fine Arts, Speech Communication; An Emphasis In Public Relations

Activities and Societies: Public Relations Student Society of America, VSU Exclusive Fashion ModelsDeveloped and implemented a Crisis.

Education record

Activities and Societies: Debate Team, LCHS Miss Congeniality, LCHS Dance Line Captain