Lizzie Roscoe Email & Phone Number

United States

Directs team in the day-to-day management of social media operations for multiple clients: *Strategy development*Social listening *Content ideation and planning*Community management*Paid social *Influencer management*Analytics and reportingProvides strategic counsel and develops comprehensive global and local social media strategy plans for agency clients, focused on consumers and professional audiences Collaborates with client partner agencies to implement digital, brand and PR/communications plans to effectively execute all components of marketing campaignsSupports Meraki's management team in growing the agency's social media business with current and prospective clients.*Current focus on healthcare, medical aesthetics, personal care and non-profit clients

Oak Brook, Il

Developed, managed & executed strategic media and public relations plans to promote & build brand trust for McDonald’sFacilitated media interviews and photo shoots, and developed comprehensive media briefing and Q&A documents for global senior management teamCollaborated with key McDonald’s subject matter experts & colleagues to manage & respond to day-to-day global media inquiriesProvided communications guidance and media relations support to McDonald’s restaurants through the Media Assistance Program (MAP Line), a 24/7 issues management/crisis hotlineWrote press releases, media statements, messaging, web & social media content for a variety of external audiences and stakeholders Media relations partner for Ronald McDonald House Charities, Global Sustainability, Global Supply Chain, Global Sports Marketing, Global Family Marketing and Global Inclusion & Community Engagement Teams

Oak Brook, Il

Directly managed an 18-person global social and US social media community management (CM) team and three-person social media supervisor team that engaged with consumers across multiple global social channels daily. Developed templates for campaign, reactive, issues management and crisis communications messagesProvided day-to-day oversight of the Global Social Brand Hub. Liaised with the broader social media team - Listening/Reporting, Engagement, Content, and Training - to ensure that the team met the goals and expectations of stakeholders, global digital team management and McDonald’s senior leadership teamGlobal Social Engagement Team's key liaison with Global Media Relations & PR, Global Internal Comms, Legal and subject matter experts (SMEs) on the development of plans and messaging around crisis and issues management situations impacting the corporation, as well as counseled and provided direction to country-level social media colleagues on brand issues Collaborated with the Global Brand Hub Newsroom Editor in the development of the daily editorial calendar to ensure the creation of engaging, proactive McDonald’s content for global social media channels, focusing on brand news, people, global sports & entertainment sponsorships, sustainability, company history and financial results. Continually monitored and assessed content for engagement, and helped drive content categories based on analytics and any breaking news or brand issues

Greater Chicago Area

Provided strategic direction for the day-to-day management of McDonald's corporate social media channels. Also responsible for editorial direction & consumer engagement for McDonald's corporate Twitter, Facebook, LinkedIn, YouTube, Flickr and Pinterest accounts and the Ronald McDonald Instagram accountDeveloped daily editorial calendar to populate proactive McDonald’s content on corporate social media channels, focusing on brand news, people, global sports (Olympic Games & FIFA World Cup) & entertainment sponsorships, sustainability, company history and financial resultsManaged seven-person social media engagement team that communicated with consumers across multiple channelsLiaised with global media relations, global internal communications, legal and subject matter experts on crisis and issues management situations impacting the corporationCounseled country-level communications and marketing colleagues on brand issues that occurred in social mediaPartnered with Human Resources to evolve company's presence on LinkedIn beyond recruitmentProvided social media support and counsel to any larger digital projects as dictated by the needs of the business

Greater Chicago Area

Developed, managed & executed strategic media relations plans to promote & build brand trust for McDonald’sCollaborated with key McDonald’s subject matter experts & international communications colleagues to manage & respond to day-to-day global media inquiriesManaged the public newsroom on aboutmcdonalds.com & the Global External Communications Resource Center on our corporate intranet Corporate Social Media strategy & editorial team member: Developed business case for company's first corporate social media channels and was responsible for creating content & engaging with customers, media & stakeholders through Facebook, Twitter, LinkedIn and YouTubeProvided communications guidance to McDonald’s restaurants through the Media Assistance Program (MAP Line), a 24/7 crisis hotlineFacilitated media interviews, photo shoots, & developed media briefing documents for company management. Wrote press releases, media statements, messaging, web & social media content for a variety of external audiencesMedia relations partner for Investor Relations, Ronald McDonald House Charities, Human Resources, Sustainability, Diversity & Inclusion, Hamburger University, & Worldwide Training departments

Greater Chicago Area

Managed www.investor.mcdonalds.com; served as content author & coordinated Company’s earnings & investor conference webcastsMonitored competitor business performance & updated McDonald’s senior management via written briefs following competitors’ earnings and sales releases, conference presentations & analyst meetingsResearched & summarized McDonald’s global market data & current business issues for Company’s earnings, sales & other Q&A documentsDrafted Company’s dividend press releases & prepared first draft of McDonald’s monthly sales releases; coordinated release processCommunicated analyst perspective by summarizing First Call reports & preparing recaps of analyst sentiment following sales & earnings releases

Chicago, Illinois

Administered & coordinated Employee Matching Gifts ProgramPrepared presentations for various conferences, speeches & meetings, such as Playboy's Annual Shareholders' Meeting, annual employee meeting, and investor conferencesWrote press releases & corporate communications materials; coordinated activities related to the Playboy Foundation, monthly magazine publicity, Investor Relations, media & special events Maintained extensive investor/analyst database, department historical & biographical files, media clips & mailing lists; managed department’s print & video library

Chicago, Illinois

Coordinated all appointments, internal & external meetings & events for the office of the COOHandled all incoming & outgoing correspondence; maintained multiple databasesMonitored department budgets & coordinated travelPrepared PowerPoint presentations

Chicago, Illinois

Personal assistant to the Chairman & CEOCoordinated & organized social events and activitiesManaged all incoming and outgoing business & personal correspondenceMaintained extensive databases & mailing listsSupported Senior Executive Assistant by scheduling appointments, planning internal & external business events & meetings, interacted with vendors & outside audiences, etc.

Chicago, Illinois

Booked guests to appear on national daily talk showGenerated & researched potential show ideasCoordinated guest travel; hosted guests & planned activities in ChicagoManaged guest preparation, including organizing green rooms, coordinating wardrobe, makeup & backstage direction for each guest on taping daysSupervised production interns

Chicago, Illinois

Supported the agency’s communications & marketing departmentManaged & co-coordinated annual fundraising efforts & awards luncheonWrote & designed brochures, PR pieces and media spotsHandled media/PR requests & wrote press releasesOrganized & maintained all PR materials & extensive database