Lance Roth Email & Phone Number

Colorado Springs, Co, Us

Pleasanton, Ca

Establishing a regional marketing program to localize the marketing efforts and grow the salesrevenue of five North American offices with 300+ sales representatives according to theirbusiness plans.- Collaborate with sales, engineering, and marketing leads to create marketing plans,campaigns, and collateral targeting specific regions and audiences.- Execute 100+ marketing projects annually across different disciplines including traditionaland online advertising… Show more Establishing a regional marketing program to localize the marketing efforts and grow the salesrevenue of five North American offices with 300+ sales representatives according to theirbusiness plans.- Collaborate with sales, engineering, and marketing leads to create marketing plans,campaigns, and collateral targeting specific regions and audiences.- Execute 100+ marketing projects annually across different disciplines including traditionaland online advertising, social, printed content, in-store, video, and public relations.- Develop new marketing services assisting sales teams with effective tools for accounts.Ensure regional marketing activities coordinated through the marketing department meetcorporate quality and branding standards. Show less

P3 Consulting provides strategic counsel to small non-profit organizations and businesses in product and marketing development.

Sacramento, California Area

Directed a portfolio of client account relationships and consulting engagements with executive-level organizational leadership for an international marketing agency planning and executing marketing and fundraising campaign strategies. - Developed client proposals and strategies integrating marketing campaigns and projects in direct mail, print, web, mobile applications, video, social media, email/PURL, and presentation collateral. - Produced project and consulting leads for… Show more Directed a portfolio of client account relationships and consulting engagements with executive-level organizational leadership for an international marketing agency planning and executing marketing and fundraising campaign strategies. - Developed client proposals and strategies integrating marketing campaigns and projects in direct mail, print, web, mobile applications, video, social media, email/PURL, and presentation collateral. - Produced project and consulting leads for new business development through client conversations and networking relationships. - Managed cross-functional teams in serving large nonprofit organizations in the development of integrated marketing and donor fundraising campaign strategies. - Ensured strategies, budget, and execution met expectations and brand guidelines achieving maximum result potential for client organization. - Created and executed a successful client marketing strategy that increased revenue by 400% within the email marketing channel. - Saved agency $160,000 boosting overall efficiencies by slashing rework hours on a key account and taking on additional responsibilities while maintaining client service expectation levels. - Served as primary lead in developing marketing collateral for a client’s $500 million campaign. Show less

Provided leadership, strategy, and facilitation of marketing projects as part of the management team in the full-service marketing agency of a $450 million nonprofit organization focused on child development. - Translated marketing and communication plans into creative strategies for campaign and project collateral. - Integrated marketing disciplines for projects involving: web (design and SEO/SEM), email (newsletter management and targeted appeals), social media (design and… Show more Provided leadership, strategy, and facilitation of marketing projects as part of the management team in the full-service marketing agency of a $450 million nonprofit organization focused on child development. - Translated marketing and communication plans into creative strategies for campaign and project collateral. - Integrated marketing disciplines for projects involving: web (design and SEO/SEM), email (newsletter management and targeted appeals), social media (design and strategy), print media, audio/video, trade booth design/signage, direct mail, corporate communications/public relations, major donor development. - Managed cross-functional teams of creative, clients, executive stakeholders, and vendors. - Defined strategy, tactics, schedule, and budget expectations on ~500 projects annually. - Project champion of stewardship tool saving 800% while significantly improving look and functionality over previous version. - Successfully cut six weeks off a major campaign schedule from a typical 3 month project cycle through preliminary buy-in of ideas to executives and board chairman. Show less

Prepared marketing plans and budgets for a portfolio of two branded product lines and 45 books accounting for $14+ million in annual sales for a publishing company with annual revenue of $20 million. - Increased sales of an established product line by 39%, tripling growth expectations within a fiscal year through strategic marketing initiatives in specific market channels. - Introduced a product line generating $4 million of its first year revenue goal of $10… Show more Prepared marketing plans and budgets for a portfolio of two branded product lines and 45 books accounting for $14+ million in annual sales for a publishing company with annual revenue of $20 million. - Increased sales of an established product line by 39%, tripling growth expectations within a fiscal year through strategic marketing initiatives in specific market channels. - Introduced a product line generating $4 million of its first year revenue goal of $10 million within two months of debut. - Developed and maintained web projects building sales through dedicated e-commerce websites, enewsletters, and product online platforms built around products and services. - Responsible for marketing campaign planning including advertising/promotion, budget management, forecasting for product lines.- Conducted research to align marketing objectives with target audiences. Show less

Trade Marketing Manager - LicensingMarketing Manager - Special Markets Strategic Planner - Brand ManagementAccount Executive - In-house Advertising AgencyLed marketing efforts in several roles for this $130 million non-profit organization with specific emphasis on new market and product development, branding, strategic planning, licensing, and major event planning. - Identified new marketing and product opportunities, assisted in intellectual property acquisitions… Show more Trade Marketing Manager - LicensingMarketing Manager - Special Markets Strategic Planner - Brand ManagementAccount Executive - In-house Advertising AgencyLed marketing efforts in several roles for this $130 million non-profit organization with specific emphasis on new market and product development, branding, strategic planning, licensing, and major event planning. - Identified new marketing and product opportunities, assisted in intellectual property acquisitions and led creative, editorial, scheduling, and marketing project teams in product/project development cycles. - Formulated marketing plans resulting in annual growth of 25% in sales revenue and 40% increase in lead generation. - Directed strategy and oversaw complete execution of national trade shows and events. - Awarded a Colorado Business Marketing Award for a direct mail campaign with a response rate exceeding 75%. Show less

Promoted to establish business opportunities, clients, and brand awareness for the global leader in recruitment advertising for www.monster.com in Portland, OR and Boise, ID. - Utilized consultative, solution-selling techniques and proposals to present and sell online recruitment solutions to Fortune 500 executives. - Led strategy and development of recruitment marketing campaigns for Fortune 500 clientele integrating traditional and online media. Client list… Show more Promoted to establish business opportunities, clients, and brand awareness for the global leader in recruitment advertising for www.monster.com in Portland, OR and Boise, ID. - Utilized consultative, solution-selling techniques and proposals to present and sell online recruitment solutions to Fortune 500 executives. - Led strategy and development of recruitment marketing campaigns for Fortune 500 clientele integrating traditional and online media. Client list included: Bank of America, Kaiser Permanente, Uniden, Kyocera, and Twentieth-Century Fox. Show less