Manager, Loyalty Marketing
Knoxville, Tennessee, United States
Dynamic Loyalty Marketing Manager with a proven track record of successfully collaborating across departments to drive loyalty projects and promotions. Expertise in managing and executing strategic marketing initiatives, including email campaigns, digital card skin promotions, and reward center strategies, to actively engage and increase attendance within the loyal customer base.Demonstrated ability to maintain and achieve loyalty objectives by staying abreast of emerging industry trends and technologies. Adept at developing and implementing ongoing marketing campaigns aligned with loyalty objectives. Proactively track and monitor customer-facing issues, ensuring prompt resolution and optimal member experience. Skillfully document use cases for key loyalty initiatives, define requirements for consumer-facing systems, and assist in assessing enhancements to loyalty programs. Establish building requirements for new program tenants such as the Reward Center, continuously monitoring member engagement and reporting findings to management.Efficiently manage the studio screening process, collaborating with vendors and internal departments to determine dates, locations, and fill ratios. Create targeted email marketing strategies, define weekly targeting initiatives, and oversee the email marketing process, maximizing member engagement. Utilize marketing tools to effectively target members and achieve optimal visitation, revenue, and customer retention. Collaborate with analytics resources to interpret campaign results and adjust tactics for continuous improvement. Strong communication skills to convey key findings to management clearly and concisely. Proven ability to translate business needs into data analysis and reporting solutions, demonstrating a comprehensive understanding of source and target data structures.