Megan Basile Email & Phone Number

Indianapolis, IN, US

Fishers, Indiana

Fishers, Indiana

Indianapolis, Indiana Area

• Responsible for creating, running, and tracking the department’s email marketing campaigns
• Conduct testing and analyze direct mail and email campaign results in order to improve the effectiveness of campaigns
• Create and maintain a quality assurance system for direct mail and email marketing communications
• Create and run a series of email drip campaigns to cover the complete customer lifecycle from presale to post sale and onto renewal
• Implemented Pardot marketing automation system for B2B marketing and sales departments through collaboration with operations and Pardot support
• Implement and improve methods of lead tracking from marketing campaigns in order to decrease the amount of time it takes to get an active lead in front of a sales representative

Indianapolis, Indiana

• Responsible for marketing materials, including: o Created and managed inventory of marketing materials o Communicated updated or new materials to sales departments o Performed quarterly legal and quality checks
• Created, executed, and tracked direct mail campaigns in order to engage prospective customers and increase renewals
• Conducted focus groups with sales departments in order to understand needs and prioritize the creation of training and marketing materials
• Created training materials and coordinated training programs for sales representatives
• Planned and executed events for service providers to increase engagement

Columbus, Indiana

• Developed excellent customer service and interpersonal skills through interactions with customers
• Developed teamwork skills through completion of tasks with coworkers
• Developed leadership skills through training of new employees
• Completed monthly inventory documents

Bachelor'S Degree, Kelley School Of Business: Marketing And Supply Chain Management, Gpa: 3.8

Activities and Societies: Women in Business, Honor Societies Alpha Lambda Delta and Phi Eta SigmaMinor in Spanish Completed courses in.

Academic Honors Diploma