Leah Walker Email & Phone Number

Greenville, Sc, Us

Head of supplier merchandising execution strategy for Republic National Distribution Company’s B2B eCommerce sales platform, eRNDC, managing all aspects of the top 25 grossing supplier’s B2B digital transformation to deliver superior sales results yielding a 56.3% increase totaling to over $575 million in supplier platform sales dollars vs the prior year.Successfully launched eRNDC’s first sponsored advertising initiative, projecting $3.5 million in annual revenue, and resulting in a… Show more Head of supplier merchandising execution strategy for Republic National Distribution Company’s B2B eCommerce sales platform, eRNDC, managing all aspects of the top 25 grossing supplier’s B2B digital transformation to deliver superior sales results yielding a 56.3% increase totaling to over $575 million in supplier platform sales dollars vs the prior year.Successfully launched eRNDC’s first sponsored advertising initiative, projecting $3.5 million in annual revenue, and resulting in a 300% increase of on-site supplier promotional merchandising opportunities.Utilize analytics from Amazon QuickSight platforms to highlight areas of improvement and growth opportunities while developing and executing strategic optimization of the user merchandising experience that drive engagement, increase basket size, conversion rates, click-through rates, and impressions.Lead point of contact and head of all supplier business reviews to advise and develop supplier measurement, reporting, and presentation standards to drive results through strategic business reviews.Proactively identify threats for supplier partners and collaborate with internal and external teams to execute risk mitigation plans, drive sales, and grow eCommerce market share.Strategically and operationally launch, measure, and refine both one-time marketing campaigns and on-going lifecycle marketing programs with comprehensive segmentation and dynamic content integrations. Show less

United States

Led business development, marketing strategies, client and stakeholder relations, and captured new customers for Industry-leading beverage menu and POS marketing technology (SaaS) Brand Creator.Achieved significant revenue results by translating insights into actionable account programs using tactical thinking, in-depth industry knowledge, and leveraging potential value opportunities.Served as an account manager for industry leaders, including Pernod Ricard, Bacardi, Campari… Show more Led business development, marketing strategies, client and stakeholder relations, and captured new customers for Industry-leading beverage menu and POS marketing technology (SaaS) Brand Creator.Achieved significant revenue results by translating insights into actionable account programs using tactical thinking, in-depth industry knowledge, and leveraging potential value opportunities.Served as an account manager for industry leaders, including Pernod Ricard, Bacardi, Campari, and Fifth Generation (Tito's Vodka).Increased sales revenue by 103% by identifying gaps, understanding needs, and implementing unique solutions.Successfully implemented comprehensive training and adoption strategies, resulting in a 63% active user engagement in North America, with 37 international branches.Improved menu KPIs, measured time savings, and demonstrated ROI in the market by developing new results-oriented data metrics reports for key stakeholders, leading to a 93% increase in order volume.Created, onboarded, trained, and implemented the first customer success teamIntegrated cross-functionally across international teams to leverage user feedback to enhance products based on customer interest data, including UX/UI, product development, and sales. Show less

Virginia Beach, Virginia

Created and implemented a marketing strategy to ensure flawless sales execution for Diageo and Moet Hennessy beverage alcohol brands represented by North America's largest wine and spirits distributor.Utilized brand marketing campaigns to align corporate objectives with local market needs to maximize long-term profitability for sales teams. Oversaw full P&L responsibilities for an annual budget of $3M.Achieved sales increases of 5.9% for Diageo and 8.3% for Moet Hennessy by… Show more Created and implemented a marketing strategy to ensure flawless sales execution for Diageo and Moet Hennessy beverage alcohol brands represented by North America's largest wine and spirits distributor.Utilized brand marketing campaigns to align corporate objectives with local market needs to maximize long-term profitability for sales teams. Oversaw full P&L responsibilities for an annual budget of $3M.Achieved sales increases of 5.9% for Diageo and 8.3% for Moet Hennessy by aligning national strategies with local market needs.Established the first Hennessy off-premise display in Virginia in more than five years in 2019, with $9.6M in sales and a 10.9% increase in volume.Launched a path-to-purchase program, Poptails, in 2019, which generated $929K in revenue from 2,730 cases of Belvedere wine vodka, representing an 11.7% increase over the previous year. Led training and adoption efforts to implement unique resources to boost on-premise market share by 1.5% during the global pandemic.Designed and delivered quality and innovative off-premise presentations to the state liquor board, resulting in 65% total state display acceptance in a highly regulated environment.Maximized long-term profitability and market share through sales forecasting and strategic planning.Directed the communication between distributors and suppliers to evaluate costs and formulate profit-maximizing structures. Show less

Managed the relationships between Beam Suntory and Pernod Ricard brand portfolios and their target businesses. Initiated, implemented, and managed promotions, marketing, training, brand awareness, and volume sales plans to drive revenue growth, profitability, and operational excellence. Created customized business plans to maximize brand portfolio profitability using market trends and tailored communications to build strong relationships with bar and restaurant segments within… Show more Managed the relationships between Beam Suntory and Pernod Ricard brand portfolios and their target businesses. Initiated, implemented, and managed promotions, marketing, training, brand awareness, and volume sales plans to drive revenue growth, profitability, and operational excellence. Created customized business plans to maximize brand portfolio profitability using market trends and tailored communications to build strong relationships with bar and restaurant segments within diverse audiences. Optimized marketing strategies through deep industry knowledge to achieve a 14.2% growth in Beam Suntory territory dollar sales, generating $2 million in revenue.Increased Beam Suntory's market share by 9.6% by accurately forecasting trends and enhancing profit opportunities.Distinguished as #1 sales representative out of 20 employees across Virginia for outstanding dollar sales and menu performance contributions. Show less

1430 Augusta St

Repositioned a challenged adult beverage retail business through strategic business planning, consumer engagement, inventory management, pricing strategies, technology, contract management, and operations.Assessed sales, revenues, expenses, and profitability using technology and sound accounting and finance practices. Implemented a new inventory management system utilizing spreadsheet software that increased working capital by $20K.Increased gross profit by 5% while… Show more Repositioned a challenged adult beverage retail business through strategic business planning, consumer engagement, inventory management, pricing strategies, technology, contract management, and operations.Assessed sales, revenues, expenses, and profitability using technology and sound accounting and finance practices. Implemented a new inventory management system utilizing spreadsheet software that increased working capital by $20K.Increased gross profit by 5% while rebuilding wholesale business, resulting in an annual sales revenue of more than $1.6 million.Improved customer service excellence by integrating emerging market trends and consumer insights into sales activities.Partnered with industry representatives to plan and execute tasting events that increased sales by 8%. Show less

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: sActivities and societies: American Marketing Association Winthrop University Cheerleader Peer assistant.

High School Diploma