Lorena Salazar Duboc Email & Phone Number

Madrid, Community Of Madrid, Spain

Walcu, software líder en la industria del automóvil.Prospección y desarrollo de high-potential leads e ingreso promedio de 2 cuentas al mes con un 52.1% de cierre. Relación estrecha con los clientes mediante la gestión consultiva (business insights), logrando un upselling del +19.2%, dado al incremento de su propio negocio. Análisis del performance de las cuentas para identificar las áreas de oportunidad e incrementar la satisfacción. Coordinación y desarrollo de distintos proyectos dentro de la organización (Sales, CL&R, IT). Conocimiento de las tendencias del mercado y de la competencia para identificar oportunidades de mejora y seguir siendo líderes en el mercado.

Madrid, Community Of Madrid, Spain

Social Media Manager, Content Marketing, and Community Manager of Unicaja Banco | PlayStation®, achieving +52% of followers and +33% of engagement at @bgamer.es. Customer Service Support 360° PlayStation® Card. Develop and execution of campaigns of lead generation of PlayStation® and Real Madrid. Benchmark of Interest-Bearing Account and new product proposal. Product Owner (PlayStation, Real Madrid, and Interest-Bearing Account) support.

Peru

Linio, now falabella.com is the top 3 company in the eCommerce industry in Latin America. • Leader in developing Electronics subcategories.• Achieve goals that are settled by the BU.• Research and identify new market opportunities to have the best national assortment and mix facing the competitors. • Develop strategic alliances.• Attract potential and key accounts for the BU.• Communication and management with key accounts.• Work with cross-teams to achieve the sales goals settled by the BU.• Report direct to the Commercial Manager of Electronics.AchievementsI´ve represented 9% of the total sales with 10.4% of profitability. I´ve managed 111 accounts, of which 32 accounts represented the 80% of the Electronics total sales. I´ve developed a regional alliance with Multivende. I´ve recruited 28 key accounts which represented 1.3% of the total sales. I managed the most important category in the company (cellphones) and I´ve increased 8% of the local SOM and 6.98% of the Falabella Group share.

Peru

Alicorp is a Peruvian company leader in the food sector.• Leader in identifying improvement opportunities and bringing solutions through new projects. • Leader in developing efficiencies through strategic alliances.• Leader in sharing the result of the area to the committee of Corporate Business and LLYC Consultant. • Leader in developing e-learning project with SCRUM methodology.• Work with cross-team projects to achieve a transversal vision and develop solutions ad-hoc in base on client necessities.• Direct report to the Manager of the area. AchievementsI´ve reached efficiencies of +43% through strategic alliances. I´ve reached a +25.06% satisfaction indicator of intern and extern clients through new projects that I´ve developed.

Peru

Alicorp is a Peruvian company leader in the food sector.• Creation and execution of training for key accounts.• Manage and control the budget of the area.• Develop KPI (key performance indicator).AchievementsI´ve increased 42% of efficiencies of the budget. I´ve increased the satisfaction indicator by 87% through the training that I´ve created and executed.

Peru

Sally Beauty is an international company of professional cosmetics. • Leader of the creation, development, and launch of the eCommerce project in Peru and Chile.• Leader in developing prices and promotions strategies to increase sales by the eCommerce platform.• Leader in developing communication strategy through Social Media for Peru and Chile. • Develop commercial alliances with influencers and malls.• Responsible of create Instagram content.• Participate in offline events.• Direct Report to Regional Commercial Manager and Marketing Coordinator.AchievementsAfter one month of the eCommerce launch, I represented 6% of the total sales. I reached +15% of efficiencies through strategic alliances (Chazki and Chilexpress). I´ve increased 121% of unique visits in our eCommerce through the communication strategy (traffic). I´ve developed commercial alliances with top influencers and malls in Peru as Carolina Braedt, Ximena Moral, Jockey Plaza, Larcomar, etc. increased 51% of the total sales through a project that I´ve developed (brand in national television).

Peru

Silabuz is an international leader startup in programming courses.• Develop and execution of the content strategy on Facebook and LinkedIn.• Execute email marketing.• Participate in offline events to increase brand awareness.• Develop and execute promotions strategies.• Coordinate company projects.• Direct report to the CEO.AchievementsI increased 74% followers and 153% of engagement on FB through organic and paid strategies. I´ve increased 11% of the total sales through email marketing. I´ve developed different promotions strategies and I´ve reached +27% of the total sales.

Peru

Credicorp Capital is the principal financial holding in Peru.• Daily communication of extern events.• Buy and sell stocks.• Manage 8 local and international accounts.• Direct report to the Assistant Manager. AchievementsI reached 98% of client satisfaction.

Master'S Degree, Digital Marketing & Ecommerce

Notable 8.11 en mi año de estudio.

Licentiate Degree, Business Management

Outstanding qualification.

Bachelor´S Degree, Business Management

Top 10% during the 5 years in my major.