Lisa Severson Email & Phone Number

Minneapolis, Minnesota, United States

New Hope, Mn

Collaboratively support the organization and community by building compelling communications using written, digital and visual arts.Select Accomplishments• Successfully transformed a communications system and protocols for improved effectiveness.• Launched a strong branding package with new logo and collateral pieces.• Collaborated to design and develop a user-centric website, leading to significant traffic increase.Background• Develop and manage branding to effectively share the organization’s story and mission.• Research, write and edit communication pieces across all platforms.• Lead a team to produce identity materials, brochures, logos, mailers, digital communication, style guide and other collateral. • Produce a 12-page newsletter to inform and educate.• Conduct interviews and collect stories for communication that inspires and motivates. • Guide graphics pieces from concept through production.• Manage, train and build a flourishing communications team.• Create curriculum and lead workshops on topics such as effective web content and social media.• Write engaging, online-friendly educational and events-related messaging.• Facilitate social media sites to inform and enhance community.• Follow trends, curate ideas and recommend innovation for effective communication and education.Technical KnowledgePhotoShop, Illustrator, InDesign, Quark Xpress, Facebook, Twitter, InstagramExpertiseContent Marketing Strategist, Technical Writer, Proofreader, Graphic Designer, Reporter/Interviewer, Social Media Manager, Photographer, Web Designer, Web Content Writer, Page Layout Artist, Researcher, Workshop Leader, Author/Editor, Communications Lead, Event Coordinator

After publishing a blog for a few years, we began translating that love for stories to podcasting. My role focused on building content, design, photography and interviews.

• Produced five publications for both internal and external purposes• Conceptualized, designed and produced layouts • Wrote and edited technical material pertaining to the custom-molded rubber, thermoplastic elastomers, and tools and die industries• Generated media kits for national sales team offices around the country• Shot and arranged photography • Organized annual 500-person, sit-down dinner and profit sharing event• Engaged in routine communication and collaboration with all levels of the company• Created product displays to rotate between four U.S. facilities to educate employees• Wrote, designed and produced sales announcements and direct mail pieces• Developed presentation materials, brochures and technical literature

Mass Communications, Journalism

Art/Graphic Design