Lynn Sheridan Lichte Email & Phone Number

Springdale, Ar, Us

My focus was to lead, manage, and co-create meaningful brand experiences that were grounded in consumer insights and met Tyson’s business needs. I led design, innovation, strategy, planning, and project management across multiple brand design initiatives simultaneously. I cultivated and managed strong relationships with external and internal partners—innovation, marketing, consumer insights, R&D, agencies, photographers, and pre-media—ensuring that all strategy, innovation, design, and realization was delivered flawlessly.

Louisville, Ky, Us

Design Strategy - Production Management - Design Operations - Project ManagementSC Johnson - Glade Global Air Care RedesignFebruary 2018 - July 2018Kraft Heinz - US Beverage and Snack NutsJuly 2017 - February 2018

Chicago, Il, Us

After the merger of Kraft and Heinz, the Brand Design function was eliminated across the organization. Due to my proven ability to drive design strategy in tandem with design operations, I was retained and appointed to Design to Print Lead where I demonstrated my ability to quickly tackle complexity, manage ambiguity, and adapt to the new business practices and corporate culture.I enabled the growth and success of the Kraft Heinz brands–while delivering cost savings–through efficient processes, tools, and capabilities while maintaining design integrity. I was also the primary consultant to Marketing in the areas of design strategy, agency selection, and budget management.

Chicago, Us

As a strategic brand design leader, I articulated and demonstrated the power of design as a critical growth and business driver across the organization. I partnered with Marketing, Consumer Insights, R&D, and external agencies, to create brand expressions that established, reinvented, and maintained some of Kraft’s most iconic brands, ensuring success in a highly competitive market.I advanced over 400+ brand and packaging changes per year, ranging from highly strategic and complex to simple execution. I built and maintained strong partnerships with design agencies, co-creating exceptional designs that were on brand, on time, and within budget. I presented and interacted with senior leadership, demonstrated candor and the ability to influence, and provided appropriate design recommendations and rationale. I supervised and directed internal production staff, overseeing all production activities closely.