Lauren Ramsey

Lauren Ramsey Email and Phone Number

Leadership and Executive Communications at Microsoft @ Microsoft
Redmond, WA
Lauren Ramsey's Location
Seattle, Washington, United States, United States
Lauren Ramsey's Contact Details

Lauren Ramsey personal email

n/a
About Lauren Ramsey

Marketing and communications professional with 15 years of experience. Proven ability to establish credibility and build consensus in a complex organization. Experience in people management, executive communications, storytelling, marketing communications, event strategy, product marketing, go-to-market strategy, vendor/agency management, content strategy and account management.

Lauren Ramsey's Current Company Details
Microsoft

Microsoft

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Leadership and Executive Communications at Microsoft
Redmond, WA
Website:
microsoft.com
Employees:
10
Company phone:
0124 415 8000
Lauren Ramsey Work Experience Details
  • Microsoft
    Director, Executive Communications
    Microsoft Dec 2017 - Present
    Redmond, Washington, Us
    Support the Corporate Vice President of the Search + Distribution organization (includes engineering teams for Bing, Copilot and Microsoft Search in Bing) with their executive communications platform, including employee communications, external presentations and social media strategy.
  • Microsoft
    Group Manager, Americas Audience Marketing Team
    Microsoft Aug 2015 - Dec 2017
    Redmond, Washington, Us
    Managed a team of field marketers located across the Americas region supporting our local Bing Ads sales teams and local revenue goals through marketing engagement and enablement activities.
  • Microsoft
    Global Customer Acquisition Lead, Bing Ads
    Microsoft Jan 2015 - Aug 2015
    Redmond, Washington, Us
    Responsible for global B2B customer acquisition strategy for Bing Ads. Includes driving integrated marketing programs and campaigns through direct and indirect channels and managing a multimillion-dollar budget for marketing strategy execution. Channel mix includes direct response, online media (SEM, social media, mobile and display advertising), web marketing, SEO, telesales and affiliate marketing. Tested innovative new offers and channels such as Bing Ads + O365 offer, Amex Small Business Saturday partnership, social prospecting and scaled telesales.
  • Microsoft
    Global Marketing Manager
    Microsoft Jul 2013 - Jan 2015
    Redmond, Washington, Us
    Marketing strategy and execution for Bing search advertising products targeted to small and medium businesses. Includes accountability for customer acquisition, GTM strategy and execution, customer relationship and channel marketing, and marketing communications across our product suite. Led global marketing strategy and execution for new advertising offerings targeting local small businesses. Included launching new products globally and generating awareness, demand and cross-channel acquisition and leading development of customer lifecycle strategy for new products. Developed messaging and value proposition development for new global audiences and products. Responsible for feeding voice of the customer back to engineering teams to improve the product and customer experience.
  • Microsoft
    Global Marketing Communications Manager
    Microsoft Aug 2009 - Jun 2013
    Redmond, Washington, Us
    Manage global marketing strategies for the Microsoft Advertising (Bing and Yahoo! Search) small-to-medium sized customer base through customer relationship marketing and internal service and support enablement.
  • Microsoft
    Search Account Manager
    Microsoft Aug 2006 - Jul 2009
    Redmond, Washington, Us
    Search account manager in a global sales and service organization working acorss a broad spectrum of clients including small business customer and top search engine marketing agencies. Built search marketing strategy and optimization solutions to retain and grow a robust client base. Developed and maintained strong client relationships by offering effective and customized plans to drive revenue for their business.

Lauren Ramsey Skills

Digital Marketing Sem Online Advertising Integrated Marketing Advertising Marketing Crm Multi Channel Marketing Online Marketing Marketing Communications Marketing Strategy Ppc Management Strategic Partnerships Seo Content Strategy Product Marketing Analytics Account Management Digital Media Web Analytics Lead Generation B2b Marketing Bing Ads Email Marketing Omniture Relationship Marketing Marketing Management Search Advertising Mobile Marketing Digital Strategy Interactive Marketing Go To Market Strategy Competitive Analysis Customer Acquisition Global Marketing Sales Enablement Creative Direction Demand Generation Google Adwords Direct Marketing Brand Management Product Launch Public Relations Campaign Management Internal Communications Web Marketing Case Studies Affiliate Marketing Content Management

Lauren Ramsey Education Details

  • Yale University
    Yale University
    Psychology

Frequently Asked Questions about Lauren Ramsey

What company does Lauren Ramsey work for?

Lauren Ramsey works for Microsoft

What is Lauren Ramsey's role at the current company?

Lauren Ramsey's current role is Leadership and Executive Communications at Microsoft.

What is Lauren Ramsey's email address?

Lauren Ramsey's email address is la****@****oft.com

What schools did Lauren Ramsey attend?

Lauren Ramsey attended Yale University.

What skills is Lauren Ramsey known for?

Lauren Ramsey has skills like Digital Marketing, Sem, Online Advertising, Integrated Marketing, Advertising, Marketing, Crm, Multi Channel Marketing, Online Marketing, Marketing Communications, Marketing Strategy, Ppc.

Who are Lauren Ramsey's colleagues?

Lauren Ramsey's colleagues are Evelyn (Chia-Wei) Chiang, Yi Bai, Anurag Jaiswal, Leonardo Alves, Lokesh S., Stanley Davenport, Max Vaughn.

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