Cindy Leung Email & Phone Number

Toronto, Ontario, Canada

• Build, launch, optimize, a/b test and maintain ad campaigns for medium and large sized clients (e-commerce & banking) on paid search and display self-serving advertising platforms • Utilize Google Analytics, Qlik & SA360 as managing and tracking platforms to operate on paid media campaign optimization & conversion tracking • Troubleshooting clients’ issues and provide seamless next-step to ensure pleasant client relationship • Develop strategic, high performing account structures… Show more • Build, launch, optimize, a/b test and maintain ad campaigns for medium and large sized clients (e-commerce & banking) on paid search and display self-serving advertising platforms • Utilize Google Analytics, Qlik & SA360 as managing and tracking platforms to operate on paid media campaign optimization & conversion tracking • Troubleshooting clients’ issues and provide seamless next-step to ensure pleasant client relationship • Develop strategic, high performing account structures as it relates to client objectives and requirements. • Deliver weekly/monthly reporting which includes analysis, recommendations, and next steps for improvement and growth for the client business needs. Clients profiles: Banking, Lifestyle Show less

Hong Kong Sar

• Improved advertising and promotional plans with clearly organized and executed marketing & PRstrategies.• Performed bilingual ad copies copywriting • Managed SEM & GDN & Paid social and execute media plans with market research, budgeting, traffic estimates, keywords & ads set-up, target audience analysis, bidding, optimizations, post-event recommendations• Utilized tracking tools (Google Analytics, Facebook Pixel, Later etc.) to analyze and track conversions, performance… Show more • Improved advertising and promotional plans with clearly organized and executed marketing & PRstrategies.• Performed bilingual ad copies copywriting • Managed SEM & GDN & Paid social and execute media plans with market research, budgeting, traffic estimates, keywords & ads set-up, target audience analysis, bidding, optimizations, post-event recommendations• Utilized tracking tools (Google Analytics, Facebook Pixel, Later etc.) to analyze and track conversions, performance optimization & reports pulling• Satisfied clients with close collaboration and consistent achievement of targets. Clients profiles: Lifestyle, F&B, Beauty Show less

Hong Kong Sar

· Responsible for data monitoring & analysis via Google Ad keyword bidding· Strategized SEO, SEM & GDN· Provided content creation for clients' social media posts· Managed clients' Facebook & Instagram posts via Facebook Ad Manager· Conducted market research & campaign results.

Hong Kong Sar

- Evaluated as A in overall work performance- Responsible for market research, photo-shooting & video-recording for promotions and social medias- Handle travel website positive & negative reviews- Handle caption translations in Mandarin & English for social media posts - Planned, conducted and evaluated marketing events for ministry opportunities - Assisted in administration to support marketing initiatives

- Responsible for map-outlining using software like AI, Photoshop and InDesign- Handle proofreading for vocabularies and travel information in Chinese and English

Bachelor Of Arts - Ba, International Hospitality And Events Management, First Class Honours

Bachelor Of Arts - Ba, International Hospitality And Events Management, First Class Honours

Higher Diploma, Hotel Management, Weighted Gpa: 3.32

Activities and Societies: Former Marketing Secretary at Photographic Society (2018-2019) - Initiate various sponsorship programs.