Cindy is a digital marketing professional with 2.5+ years of experience in paid media/performance agencies across Hong Kong & Canada. She specialises in driving KPIs & revenue growth by implementing paid media strategies from pre to post launch, including but not limited to -Researching, determining the right strategies & funnel tactics based on business objectives, media execution across various ad platforms (Googles Ads, Meta Ads etc.), retrieving data-driven insights (Google Analytics), data analysis, optimization & post-launch recommendations & next steps for clients.She can deliver high-quality works under fast-paced environments and tight deadlines, as well as having excellent work ethics and keen sense of responsibility to her works.