- Led the planning of five university-level live performances with a team of 17 members, attracting a total of more than 1000 attendees. Created strategic sponsorship raising club funding by nearly $12,000.- Managed a club consisting of 6 bands formed by 36 artists, securing numerous collaborative performances and commercial shows with notable partners such as USC Conquest and McKinsey & Co.- Formulate an integrated brand promotion plan for the club’s social media channels and oversaw the implementation of club’s website, resulting in a substantial increase of over 500 followers across Instagram and Wechat account

- Led social media campaigns from planning to execution by partnering with 9 influencers and 22 micro-influencers, over 70 TikTok videos created with each attracting 1,500 views on average, enhancing brand recognition and engagement by 36%. - Refined and customized growth strategies by analyzing data and insights collected from TikTok Shop, contributing to revenue increases.- Established and maintained an active influencer community on Discord through managing daily communication with followers. Initiated weekly contests in the influencer community, resulting in 30% increase in the video turnover rate.

-Synthesized and published six incisive articles on CITIC Future’s WeChat account, distilling complex market insights from interviews with Investment Banking and Futures department experts, achieving an average daily viewership of over 8,000. -Strategically facilitated weekly corporate workshops by collaborating with 12 leading principal investigators to curate topics and content, facilitating the dissemination of forward-looking market analysis to colleagues at the headquarters-Conducted thorough reviews of hedging schemes ensuring client adherence to hedging and arbitrage trading standards.

-Developed go-to-market strategy for SARS-COV-2 antigen test kits by analyzing unmet needs, competitive landscape, and potential access barriers; informed business decisions on target launch in Germany, Belgium, UK, and Japan. -Presented business plans at AACC Clinical Lab Expo, attracting 12 leads of raw material manufacturers and distributors for potential partnerships. Led follow-up meetings and negotiations, resulting in 3 deals closure worth a total $450,000. -Monitored and synthesized information on key competitive developments to influence and support regulatory approval process, cross-functional collaboration leading to EU approval one month ahead of schedule.

-Developed an Excel model to score investment performance of 10 regions across 4 major cities in the UK with historical data on crime rates, population, land value, occupancy, etc. over the past five years, and compared them with benchmark investments to determine the investment potentials of target student blocks in the next ten years-Drafted three detailed reports to illustrate the fair market value and investment value of land, revenues generated by different types of commercial real estate, and the market environment for a property portfolio, and delivered presentations to supervisors