Luca Malparte Email & Phone Number

Selvazzano Dentro, It

Cittadella, Veneto, Italia

Marketing specialist at Pòmo Style. I support the marketing and communication, especially at the digital level, of companies in the bicycle and motorcycle sports market, but not only:- Ducati Motor Holding, - MCipollini, - DMT Cycling, - Fantic, - Brado (manufacturer of designer chairs),- Prologo, - GSG Cycling Wear, - Sirris,- San Marco Pads, - Ekletta.In detail.I engage in drafting state-of-the-art analysis documents of corporate communication and marketing according to the goal or problem to be solved by the client's company. Then I engage in strategy development, consider tactics, and propose content that is useful to the client's actual needs, considering the context in which the client operates in the market, the operational resources at its disposal, and the company's budget and vision.Finally, based on the time horizon of collaboration, I engage in translating the documents and considerations outlined in the previous paragraphs into action.Here are, even more specifically, the activities performed by me personally:- Copy Strategy: I identify a coherent communication concept, determine an appropriate tone of voice, and develop texts that will attract attention and/or move the intention of the target audience toward the company's goals.- Media plan: not just social media, but a plan that takes into account all the company's touch points with the potential customer, including offline ones;- ADV campaigns on Meta and Google ADS;- Social Media Management: Facebook, Instagram, Linkedin, TikTok and Youtube channels.- Reporting and Insight: during execution, and at the end of the time window established with the company for reaching intermediate and final milestones, I monitor and analyze the data collected from performance to understand what is working and what is falling short or misaligned from the goal. Find out more on my portfolio.

Padova, Veneto, Italia

Design and management of a new e-commerce platform optimized for facilitating and optimizing the customer's online purchasing process.Framework: - Luxury Brand Market Analysis of eyeglasses and sunglasses; - Analysis of the state of the art and value proposition of JPLUS; - Strategy development and tactics definition; - E-commerce development with special focus and detail in product page development; - Instagram editorial plan and Facebook ads divided by audience segments and marketing funnel stage.

Padova, Veneto, Italia

I worked, first as an intern, and then as a junior social media and content creator at the Web Marketing agency 3Aurea and for the Web Marketing for Entrepreneurs (WMI) course of Manuel Faé and Alessandro Sportelli: entrepreneurs, writers and marketing consultants with more than twenty years of experience. In this context I had the opportunity to learn the main web marketing strategies and techniques at the service of companies operating in different markets: from tourism, to food, to automotive. I have been involved in:• Content Creation: copy and visual• Social Media Strategy• Paid ADV• Web Copywriting

Padova, Veneto, Italia

My srl is a company based in Padua with more than a decade of experience in the real estate world and hotel management. It deals with the management of short-term apartment rentals.I have been involved in:• Social media management: strategy, planning, content generation, results monitoring;• OLTA management: monitoring, implementing and editing online sales channels (Booking.com,Airbnb, Holidaylettings, HomeAway);• Editing of website content; • Some graphic development for the company's corporate identity.

Padova, Veneto, Italia

Design, organization and implementation of promo-commercialization actions for a leisure, mid- to high-end target, Northern European,USA, South American and Australian markets.Development of Web and 2.0 tools.Call, front desk and customer care activities.

Master Degree, Web Marketing&Digital Communication, 110/110

Activities and Societies: ▪ Social media marketing techniques and strategies ▪ Web marketing techniques and strategies ▪ Creativity.

Bachelor'S Degree, Linguistic And Cultural Mediation, 97/110

In-depth study of Iberian languages, literatures and cultures (Portuguese and Spanish) with cognitive implementations of South American.