Luca Cavenago Email & Phone Number

Luxembourg City, Lu

Luxembourg

● Planning and coordination of online campaigns on Google Ads, Facebook,Microsoft Ads, ad copies and keyword localization in over 7 languages andregions● Writing and design of SQL BigQuery scripts based on Google Analytics 4 raw data, aimed at assessing retention and conversion rates of user cohorts● Monitoring and reporting on a weekly basis on the agreed-upon KPIs, setup ofA/B tests and analysis of results.● Digital asset development via service provider or in-house through AIgenerative tools● Use of content management tools (Miro, Canva, Figma, Squarespace)● Collaboration with influencers on TikTok for paid and earned campaigns.● Sourcing and content production from ideation to production, including Fiverr,Shutterstock, and various AI tools such as Midjourney.

Luxembourg

• Handled media planning and user acquisition for Docler Group’s websites• Coordinated the launch campaigns of new products (streaming sites)• Hands-on campaigns analysis and optimization (video performance, KPI analysis: LTV, ROI, CTR, CVR, Retention)• Built shared internal data analytics dashboards with MS Power BI to drive process improvement and automation and provide support to other teams• Liaised with proprietary, third party networks and publishers to negotiate bids and budgets of performance-based campaigns

Leudelange, Luxembourg, Luxembourg

• Definition of Google Analytics events and requirements for Tuball.com website• Analysis and localisation of keywords by product line and application• Conceptualisation and deployment of Google Ads strategy on Search and Display networks• Creation of LinkedIn Sponsored Content, implementation of Insight Tag and Conversions

Luxembourg

• Lead paid performance marketing strategies, from conception to execution, optimization and post campaign analysis• Plan and manage large scale campaigns on performance, social and display platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, etc)• Establish benchmarks and KPIs• Optimize display and social campaigns: copy changes, bid adjustments & automation, product feed optimization and placement testing• Run Amazon Ujet commerce• Ensure overall cost per acquisition (CPA) is within targets, and continuously driving customer acquisition at scale• Serve as main point of contact for outside vendor and agency relationships

Karlsruhe Area, Germany

• Developing User Acquisition strategy and driving it for mobile games within our portfolio across multiple channels• Planning, execution, optimization and reporting of mobile media buys on social (Facebook, Instagram, Snapchat), display (Google Ads, YouTube) DSPs (LiftOff, Adikteev) and specialized mobile ad networks (IronSource, UnityAds, AdColony, Vungle, TapJoy)• Setting up campaigns with ad networks and agencies (tracking URLs creation, post-backs, testing)• Monitor existing mobile advertising channels and platforms and make recommendations to achieve target KPIs.• Coordinating projects with design and product team, management of marketing creatives creation• Campaigns analysis and optimization (video performance, KPI analysis: LTV, ROI, CTR, CVR, Retention)• Participation in the development of app monetization strategy• Driving automation in optimization processes and performance prediction• Liaising with the Data Science team to build forecasting models• Acquired hands-on knowledge of MS Power BI and built a shared internal data visualization tool

Master Of Science - Ms

Bachelor'S Degree