Luca Cavenago

Luca Cavenago Email and Phone Number

User Acquisition and Web Analytics Manager @ LanguageTool
Luxembourg City, LU
Luca Cavenago's Location
Luxembourg, Luxembourg, Luxembourg, Luxembourg
Luca Cavenago's Contact Details

Luca Cavenago personal email

n/a

Luca Cavenago phone numbers

About Luca Cavenago

Digital marketing expert focused on data analytics and marketing automation, with hands-on experience in managing integrated, multichannel marketing campaigns, leading to proven sales growth in start-ups as well as larger corporations

Luca Cavenago's Current Company Details
LanguageTool

Languagetool

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User Acquisition and Web Analytics Manager
Luxembourg City, LU
Website:
languagetool.org
Employees:
29
Luca Cavenago Work Experience Details
  • Languagetool
    User Acquisition And Web Analytics Manager
    Languagetool
    Luxembourg City, Lu
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  • Languagetool
    User Acquisition & Web Analytics Manager
    Languagetool Jan 2023 - Present
    Luxembourg
    ● Planning and coordination of online campaigns on Google Ads, Facebook,Microsoft Ads, ad copies and keyword localization in over 7 languages andregions● Writing and design of SQL BigQuery scripts based on Google Analytics 4 raw data, aimed at assessing retention and conversion rates of user cohorts● Monitoring and reporting on a weekly basis on the agreed-upon KPIs, setup ofA/B tests and analysis of results.● Digital asset development via service provider or in-house through AIgenerative tools● Use of content management tools (Miro, Canva, Figma, Squarespace)● Collaboration with influencers on TikTok for paid and earned campaigns.● Sourcing and content production from ideation to production, including Fiverr,Shutterstock, and various AI tools such as Midjourney.
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  • Byborg Enterprises
    Senior Media Buyer
    Byborg Enterprises Jul 2020 - Jan 2023
    Luxembourg
    • Handled media planning and user acquisition for Docler Group’s websites• Coordinated the launch campaigns of new products (streaming sites)• Hands-on campaigns analysis and optimization (video performance, KPI analysis: LTV, ROI, CTR, CVR, Retention)• Built shared internal data analytics dashboards with MS Power BI to drive process improvement and automation and provide support to other teams• Liaised with proprietary, third party networks and publishers to negotiate bids and budgets of performance-based campaigns
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  • Ocsial Group
    Marketing Campaign Manager
    Ocsial Group Jan 2020 - Jul 2020
    Leudelange, Luxembourg, Luxembourg
    • Definition of Google Analytics events and requirements for Tuball.com website• Analysis and localisation of keywords by product line and application• Conceptualisation and deployment of Google Ads strategy on Search and Display networks• Creation of LinkedIn Sponsored Content, implementation of Insight Tag and Conversions
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  • Ujet
    Paid Media And Analytics Manager
    Ujet May 2019 - Jul 2020
    Luxembourg
    • Lead paid performance marketing strategies, from conception to execution, optimization and post campaign analysis• Plan and manage large scale campaigns on performance, social and display platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, etc)• Establish benchmarks and KPIs• Optimize display and social campaigns: copy changes, bid adjustments & automation, product feed optimization and placement testing• Run Amazon Ujet commerce• Ensure overall cost per acquisition (CPA) is within targets, and continuously driving customer acquisition at scale• Serve as main point of contact for outside vendor and agency relationships
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  • Flaregames
    User Acquisition Manager
    Flaregames May 2016 - Oct 2018
    Karlsruhe Area, Germany
    • Developing User Acquisition strategy and driving it for mobile games within our portfolio across multiple channels• Planning, execution, optimization and reporting of mobile media buys on social (Facebook, Instagram, Snapchat), display (Google Ads, YouTube) DSPs (LiftOff, Adikteev) and specialized mobile ad networks (IronSource, UnityAds, AdColony, Vungle, TapJoy)• Setting up campaigns with ad networks and agencies (tracking URLs creation, post-backs, testing)• Monitor existing mobile advertising channels and platforms and make recommendations to achieve target KPIs.• Coordinating projects with design and product team, management of marketing creatives creation• Campaigns analysis and optimization (video performance, KPI analysis: LTV, ROI, CTR, CVR, Retention)• Participation in the development of app monetization strategy• Driving automation in optimization processes and performance prediction• Liaising with the Data Science team to build forecasting models• Acquired hands-on knowledge of MS Power BI and built a shared internal data visualization tool
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Luca Cavenago Skills

Sap Credit Analysis Microsoft Excel Microsoft Office Digital Marketing Mobile Advertising Mobile Marketing Finance Management Teamwork Data Analysis Marketing Social Media Marketing Facebook Marketing Search Engine Optimization Google Adwords Sql Microsoft Powerpoint English Digital Media Financial Analysis Mobile Applications Online Advertising Social Media Analytics Marketing Strategy Digital Strategy Analytical Skills Business Intelligence Media Planning Power Bi Mentoring German Customer Service Representatives Sap Erp Microsoft Word Cash Flow Supply Chain Credit Rating Sales Customer Service Powerpoint Team Building Power Pivot Mobile Games Sap Products Due Diligence Digital Media Services Digital Media Integration Strategy Forecasting Online Marketing General Data Protection Regulation Gdpr Pay Per Click Project Management Business Strategy Market Research Financial Reporting Accounting Budgeting Search Engine Marketing E Commerce Content Management Systems Google Analytics French

Luca Cavenago Education Details

Frequently Asked Questions about Luca Cavenago

What company does Luca Cavenago work for?

Luca Cavenago works for Languagetool

What is Luca Cavenago's role at the current company?

Luca Cavenago's current role is User Acquisition and Web Analytics Manager.

What is Luca Cavenago's email address?

Luca Cavenago's email address is lu****@****ese.com

What is Luca Cavenago's direct phone number?

Luca Cavenago's direct phone number is +4972118*****

What schools did Luca Cavenago attend?

Luca Cavenago attended Università Commerciale 'luigi Bocconi', Università Commerciale 'luigi Bocconi'.

What are some of Luca Cavenago's interests?

Luca Cavenago has interest in Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Science And Technology, Human Rights, Arts And Culture, Health.

What skills is Luca Cavenago known for?

Luca Cavenago has skills like Sap, Credit Analysis, Microsoft Excel, Microsoft Office, Digital Marketing, Mobile Advertising, Mobile Marketing, Finance, Management, Teamwork, Data Analysis, Marketing.

Who are Luca Cavenago's colleagues?

Luca Cavenago's colleagues are Amira Afgan, Bella Diekmann, Christopher Schölzel, Aude Charrin, Emanuel Kluge, Thomas Gkouzias, Børge Grunicke.

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