- Responsável pela gestão e evolução da plataforma Quero Comgás (www.querocomgas.com.br), atuando como Product Owner para alinhar as demandas do negócio às necessidades dos usuários.- Planejamento, execução e otimização de campanhas de mídia paga em Google Ads e Meta Ads, visando maximizar o ROI e alcançar metas estratégicas.- Gestão do blog do Quero Comgás, com foco em conteúdo relevante e estratégias de SEO, para impulsionar tráfego orgânico e engajamento.- Elaboração e apresentação de relatórios mensais para os segmentos da companhia, traduzindo dados em insights para decisões estratégicas.

- Planejamento, execução e otimização de anúncios em plataformas como Google Ads, Meta Ads, Linkedin Ads e TikTok Ads, alinhando as metas do cliente com estratégias eficazes.- Utilização de ferramentas como GA4 para identificar gargalos e oportunidades em E-commerces, implementando ações que aumentaram a conversão e reduziram o Custo de Aquisição de Clientes (CAC).- Configuração e gestão de tags via Google Tag Manager, garantindo dados confiáveis e insights estratégicos para tomada de decisão.- Realização de testes A/B, exploração de novos canais de aquisição e otimização contínua, resultando em crescimento escalável e sustentável.

Automated income tax calculation platform for shares on the stock exchange, among other investment categories.Assignments:→ Campaign management on Google Ads, Meta Ads, LinkedIn ads, and other platforms.→ Analysis, monitoring, and optimization of data, seeking improvements for conversions on the platform.→ A/B testing of landing pages, copy, and creatives.→ Tracking between tools (Google Ads, Meta Ads, Linkedin Ads, and Google Analytics 4), using Google Tag Manager.

Assignments:→ Management of media campaigns using the main digital market tools, monitoring planning/strategy, configuration, execution, analysis, and optimization.→ Tool configurations and integrations (CRM, E-mail Marketing, and Ads).→ KPI monitoring (CPL, CAC, LTV, ROI, ROAS...) and A/B tests.

Largest Digital Marketing Consultancy in Brazil.Ferraz & Co.

Multinational in the Construction Materials segment. Acting in the Trade Marketing and Communication of Votorantim Cimentos products.Attributions:→ Development, implementation, and analysis of internal and external incentive campaigns for customers and sellers with a focus on increasing volume and revenue at POSs (sell-in and sell-out).→ Management of merchandising materials by the type of store, supporting the commercial team to increase the visibility of Votorantim Cimentos products in retail.→ Daily communication with vendors, promoters, products, suppliers, and other stakeholders.→ Marketing budget management for the Southeast region, with a view to distributing this budget with a focus on online media and merchandising materials.→ Measurements of Marketing actions and production of analytical reports/dashboards in the area (shelves, facades, relationship actions, campaigns, and other fronts) in order to increase SKUs (positives), sales, and volume in stores, in addition to studying strategies of competitors.→ Intermediation with an agency to create briefings (KVs, panels, billboards, gondolas, exhibitors, gifts, activations, and other materials), working on product communication.→ Working on an SEO (Search Engine Optimization) project with the objective of improving the Google ranking of the Engemix website (concrete) through the SEMrush tool.→ Work on a project to update bags, banners, and descriptions of Votorantim Cimentos products in all customer E-commerces. Internship project focused on SEO (Search Engine Optimization) for the Engemix blog, using the SEMrush tool.Objective: Leverage the organic delivery of the Engemix website.​Deliverables:- EGX site keyword positions;​- Materials and published content;​- Blog Ranking vs Competition.​

Non-profit student organization.The student league focuses on the professional development of students and the study of different areas of Marketing.Attributions:→ Management of social networks (monitoring of KPIs and content production).→ Carrying out benchmarking for the elaboration of company cases, both for the internal members of the organization and for the university students, who are on the rise in the market, marketing, and advertising.→ Holding news circles with the aim of debating issues of important companies with members of the Board, such as inclusion, diversity, sustainability, and current affairs.→ Active participation in the construction and management of Unicamp's largest marketing event, Marketing Experience 2.0. Performance in several areas: prospection of speakers (LinkedIn), live broadcast, mediation of lectures, and event logistics.