Lucas Hasselfeld Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, United States

As a seasoned Producer, I've taken the lead on large-scale projects, fostering strong client relationships, and contributing to cross-functional initiatives. I thrive in balancing budgetary decisions with creativity across various production formats and platforms. Passionate about promoting company values and culture, I actively engage in initiatives that drive innovation and strengthen our collaborative environment.Production:Worked independently, taking ownership of large-scale projects.Served as the overall leader on projects with multiple deliverables.Managed and oversaw production schedules with less input from managers.Demonstrated extensive production experience across various formats and platforms.Handled a heavier workload, mentoring other production staff.Balanced budgetary decisions with big-picture competing factors.Led negotiations and managed suppliers and contractors effectively.Account Handling:Developed strong relationships with clients, becoming a key point of contact.Handled difficult conversations with clients without an account director.Proactively participated in account growth, building lasting client relationships.Delivered innovative and creative solutions to client briefs.Company:Partnered with different departments within ATP, contributing to cross-functional projects.Actively participated in ATP's DEI and sustainability efforts.Strategized with senior leaders, suggesting ways to improve workflows and team structures.Strengthened company culture through active engagement and collaboration.

Remote

At On Deck, I led transformative initiatives to evolve the brand while ensuring the seamless execution of creative projects. As the sole Project Manager/Producer, I collaborated closely with the Director of Brand Marketing, balancing creative freedom with meeting deadlines and KPIs. My role demanded exceptional interpersonal, leadership, and negotiation skills in the dynamic environment of a hyper-growth startup.Key Contributions:Team Management: Orchestrated day-to-day operations, wrote briefs, and established a project management database for efficient resource, project, and asset tracking.Strategic Partner: Served as the primary liaison between the Brand Team and internal stakeholders. Led the launch of new products, website redesign, and contributed to brand messaging and positioning strategies.Executive Support: Acted as the right-hand person to the Creative Director, Director of Brand Marketing, Social Manager, and VP of Marketing. Assisted in strategic planning and decision-making processes.End-to-End Production: Managed all aspects of brand creative production, overseeing video, website design, social development, illustrations, animation, and more.Process Optimization: Implemented crucial internal processes within the Brand and Marketing departments, bringing structure and efficiency that positively impacted the entire organization.

San Francisco Bay Area

As an Integrated Producer, I embody the qualities of a natural leader, cross-functional manager, and intrinsic motivator. I take pride in delivering exceptional creative work by fostering collaboration and driving strategic thinking. Key responsibilities in this dynamic role include:Key Contributions:Ideation and Creative Deployment: Led the ideation and creation of impactful creative products, ensuring alignment with strategic objectives and business solutions.Project Quarterbacking: Acted as the driving force and operations leader for projects/clients, anticipating challenges, identifying growth opportunities, and connecting people for seamless execution.Client Communication: Cultivated transparent and healthy communication with clients, ensuring their needs and expectations were met throughout the project lifecycle.Comprehensive Project Management: Managed all aspects of project lifecycles, including schedules, status updates, creative rotation, production, budgets, and resource allocation.Accounts Serviced:Kraken RumStranahan's WhiskeySoFiDignity Health (CommonSpirit Health)Pella WindowsPayPalFujitsuPure StorageWGUCanopy

San Francisco Bay Area

I successfully navigated diverse sectors, overseeing simultaneous large-scale campaigns in Retail, Healthcare, Manufacturing, and Artificial Intelligence. Key achievements and responsibilities include:Key Contributions:Budget Coordination: Managed budgets of up to $8 million, ensuring efficient allocation and monitoring for optimal financial performance.Global Liaison: Served as the core liaison across global offices, including the UK, China, and Japan, and partner agencies, fostering strong positive relationships and ensuring seamless communication.Client Relationship Management: Built and maintained positive client relationships across multiple business units, ensuring the fulfillment of all goals.Financial Oversight: Coordinated budgets for the agency's largest account, maintaining projects on budget and on schedule. Organized and presented reports to team members.Intel Campaign Management: Led multiple large-scale Intel campaigns, overseeing global campaigns, events, and product launches.Inter-Agency Collaboration: Acted as a liaison between partner agencies, facilitating productive relationships between account and creative teams.Global Office Liaison: Assisted with global campaigns, serving as the go-to contact for all global offices.System Transition Leadership: Led the transition of companywide finance and project management systems.

San Francisco Bay Area

I played a pivotal role in enhancing the brand presence and marketing strategies. Noteworthy contributions include:Key Contributions:Creative Design: Designed and crafted comprehensive marketing elements, from packages and brochures to logos, utilizing Adobe InDesign and Photoshop.Community Management: Served as the Community Manager, overseeing and creating content for social media accounts (Facebook, Twitter, Instagram), fostering effective communication between residents and managers.Rebranding Project Leadership: Led the rebranding project, transforming Latitude into Urbanests. This included creating a new website using WordPress, establishing a fresh brand personality, and implementing new brand elements.Competitor Analysis: Conducted thorough research and analysis of competitor pricing, enabling the development of optimal pricing strategies for our products.Multichannel Advertising: Implemented advertising campaigns through diverse mediums such as Craigslist, Facebook, Google, and other apartment listing sites.Intern Team Leadership: Led and mentored a team of interns, guiding them in marketing, business development, and website development.

Bachelor'S Degree, Business Administration: Marketing

Graduated Cum Laude 3.8 GPA

Bachelor’S Degree, International Business, 4.0

High School