Lucas Irwin Email & Phone Number

Las Vegas, Nevada, United States

• Collaborated closely with the founder and president to transform Back Bar USA into a thriving mid-sized organization, generating over $15 million in annual revenue.• Manage multiple simultaneous projects with tight deadlines, collaborating with account representatives and printers to ensure timely and cost-effective delivery.• Developed and implemented customized beverage programs for prominent hotel chains and spirit brands, including MGM Resorts International, Golden Nugget Resorts & Casinos, Kimpton, Diageo, Proximo Spirits, Heineken USA, Bacardi USA, and Beam-Suntory.• Managed end-to-end creative projects, utilizing visual storytelling to enhance the customer experience and drive sales.

United States

• Drove the visual direction and brand identity of BUST Magazine, creating a distinctive and captivating look and feel.• Orchestrated the design and layout of cover and interior pages, delivering visually impactful and engaging content.• Managed the seamless coordination of production processes, ensuring adherence to strict deadlines.• Assigned artwork to illustrators and photographers, fostering collaborative partnerships and maintaining high-quality standards.

Brooklyn, Ny

• Co-founded a New York-based creative agency specializing in illustration, toy design, packaging, branding, exhibition design, and advertising.• Curated exclusive events and exhibitions showcasing cutting-edge artists, raising brand awareness for clients including Hasbro, Mountain Dew, Corbis, Nike, Comedy Central, Complex Magazine, and KidRobot.• Developed innovative marketing campaigns, connecting brands with target audiences through creative strategies.

Berkeley, California, United States

• Played a pivotal role in establishing Readymade Magazine as a groundbreaking publication that inspired the modern DIY movement.• Led art direction, design, and prepress operations, shaping the magazine's visual identity and ensuring high-quality production.• Organized and directed photo shoots, capturing imagery that resonated with readers and exemplified the DIY spirit.• Developed a comprehensive brand strategy, empowering and engaging the DIY community.