#Responsibilities:-Global paid ads management1.Being in charge of 11 countries. (US/CA/AU/UK/DE/FR/JP/TW/ES/IT)2.Optimize ROAS / ACOS in Amazon / Meta / Google ads.3.Efficiently allocate the budget to each platform / funnel / country.4.Cooperate with sales team & branding team to generate effective ads materials based on ads performance, visitors behavior analysis, and user interviews. -Website(Shopify) & Data Analysis Management1.Being in charge of building up & maintenance global websites. (TW/US/CA/AU/UK/JP/DE/FR)2.Cooperate with front-end developer & branding team to optimize the UI/UX & SEO.3.Rich experiences in digital analysis & tracking tools - GA, Google Data Studio, Meta pixel, GTM, CrazyEgg, Google Console,...etc.#Achievement:-From 2021 to 2022 : ROAS +48% ; Revenue +100% ; Ads budget up to US$165,000+ per month -From 2022 to 2023 : ROAS +8% ; Revenue +30% ; Ads budget up to US$250,000+ per month -Successfully launch Global website revamp project in the end of 2022.

#Responsibilities:-Developing digital marketing strategy by directly communicating with clients to identify their current and future needs.-Initiate a customized proposal for the clients to arrange the All-Media Advertising budget effectively.-Measure and report performance of all digital advertising activities and assessing against goals.-Identifying trends and insights by Attribution model, and optimizing spend and performance based on the insights.-Planning and executing experiments and conversion tests.-Identify critical conversion points and drop off points and optimizes user funnels.-Optimize and systemize the operation flow of Ads delivery to increase working efficiency. -Maximize the Ads performance by precise budget control and accurate advertising strategies.-Leading 1-3 members to complete requirements from clients by scheduling and assigning employees and following up on work results.#Achievement:-Significantly increasing individual revenue from 3M(2019.08-2019.12) to 25M(2020.01-2020.11)-Succuesffuly reaching the agreement of FB & Criteo agency partnership (2020.03-2020.04)-Optimizing internal training process for new comers.(2020.01-2020.11)

#Responsibilities:-Monthly output of each case report, familiar with the use of Data Studio, clearly understand how to communicate with customers.-Executing customized delivery of digital media plans and driving the day-to-day execution of digital ad delivery to meet client expectations.-Advertisements set-up and execution, including generating and testing ad tags for Ads launches.-Ensuring ad materials adhere to technical specifications and troubleshoot creative issues that affect implementation, tracking and/or reporting.-Liaising with the Account Managers to ensure accurate reporting, optimization and fulfillment of Ads delivery-Executing best practices to pace budget and optimize for performance.#Achievement:-Indenpendently creating 10+ customized Show Cases for clients.(2019.01-2019.12)-Acting as a Product Manager to co-develop Ads Performance Monitoring and Integration System (2020.04-2020.09)-Got promoted to Digital Advertising Supervisor in 11 months. (2019.12)