Lucas Loo Email & Phone Number

Professional Competence: 10 years of marketing experience in the automotive industry, successively served luxury brands: Audi and Jaguar Land Rover as marketing director, responsible for the group's dealer marketing activities and brand communication;Self-owned brand: Chery, served as brand manager of Chery International Company, responsible for brand communication of Chery and brand market work of the TIGGO 8 product line;Good at developing product communication strategies, familiar with the consumption tendency of potential customers, rich experience in brand communication, rich in media and activity-related resources.I am good at extracting highlights of products and matching specific activities to drive sales performance. At the same time, I have rich experience in operation and planning of customer maintenance activities.Planning ability: Formulate the marketing communication strategy of TIGGO8 series products in overseas markets;Planned 58 activities annually, mainly involving sales promotion activities, customized theme activities, club old customer maintenance activities, public welfare activities, large-scale exhibitions, etc.Team building: build a team, organize internal training and discussion, reserve talents for the company. During my career, I have trained 4 marketing managers and 1 BDC manager, respectively serving for BMW, LEXUS, JEEP, Volkswagen and other brands.department preparation: set up member clubs and electronic marketing departments for two luxury brand dealers, among which "Yu Xiang Hui" club recruited 2,300 + members and generated annual income of 150,000 + yuan.The e-sales department was put into operation, which increased the first-visit rate of the whole store by over 10%.media delivery: close relationship with local superior media, rich contacts in Suzhou-Wuxi-Changzhou area, managed more than 2 million investment expenses.Personality: Positive and enthusiastic, flexible, quick in response, good at catching new things, pioneering spirit in the industry, sensitive to data.

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  南京工程学院

  艺术设计