SEO Strategy:- Increased the website traffic for All4Test from 4,100 to 10,500 monthly visitors- Created over 45 SEO articles focused on software testing and quality- Developed more than 40 SEO articles on IT topics- Grew the UpSkill4IT website from 0 to 1,000 monthly visitsB2B Events:- Organized three major annual events (STL) with over 150 participants at each event (Sophia-Antipolis, Bordeaux, Lille)Web Development:- Managed the websites for All4Test, UpSkill4IT, and STL, enhancing our digital presence and user engagement- Created the STL (Soirée du Test Logiciel) website : https://soiree-du-test-logiciel.com/ - Redesigned the All4Test website

Social Media:- Tripled the company’s presence on LinkedIn, increasing visibility and engagement from 2,900 to 7,600 followers.Video Production:- Created training and presentation videos for UpSkill4IT and events, enhancing communication, revenue, and interaction with target audiences.

Create, manage, and optimize websites (SEO) to ensure an effective and dynamic online presence for my clients 🚀👨🏻‍💻 Over 37 websites createdFeel free to visit my website to see how I can help launch your project on the web: mazzonilucas.com

Projects Completed:Editorial Strategy for a Clothing Brand in Paris:- Audit and creation of a comprehensive editorial charter- Development of targeted marketing contentCommunication Plan for Digital Transformation:- Development of an internal communication plan- Creation of a specification document for organizing a seminarLaunch of a Platform for a New Service Brand:- Comprehensive design of the brand platform- Creation of the editorial and graphic charter- Implementation of a communication campaignEmployer Branding for a Start-up: - Implementation of a communication plan for recruitment- Employer branding platform and employee referral program- Launch of an email communication campaign via MailChimpMarketing Analysis:- Production of a detailed sales analysis report (RFM, CLTV, etc.)- Specification document for a Marketing Information System (Recommendations, planning, etc.)- Modeling of the customer journey and omnichannel strategy

Web Project Management:- Led the development of a new website, from defining the specifications to the launch.Innovation on Social Networks:- Launched a presence on Pinterest and revitalized Facebook and Instagram, increasing web traffic by over 30%.Team Management:- Managed a team including a web designer and a community manager, fostering a high-performing and creative dynamic.Communication Strategy:- Designed and executed a strategic marketing and communication plan, doubling quote conversions and brand reach.

- Data Analysis. - Customer Feedback Management. - Qualitative Studies in Telecommunications. Its student job

- Awarded Best Salesperson of the Month Four Times- Listening / Advising / Persuading the ClientA Gap Year