Brendan Lucas Email & Phone Number

Melbourne, Vic, Au

Victoria, Au

Victoria, Au

Victoria, Au

RESPONSIBILITIES:• Lead a team of 1 across digital media campaign planning, implementation, optimisation and reporting, in collaboration with the PHI Acquisition/Growth Marketing and Financial Products Teams• Proactively uncover data and insights through analytical capability to understand the customer journey, identify opportunities and build out end-to-end experiences to drive additional prospects, leads and joins for the business• Uplift team & business capability by implementing new martech/adtech strategic opportunities to unlock 1st party data enablement & enrichment and drive media efficiencies• Build out and drive test and learn programs for creative and landing pages, sharing learnings with the Acquisition/Growth Marketing Team to optimise performance• Manage our always-on SEM/PPC, display, social media, native, OLV and affiliates media activity, working closely with agency partners• Meet and exceed team KPIs by ensuring that digital media activity delivers against benchmarks and campaign objectives and are optimised on a weekly basis• Lead the weekly, monthly and quarterly reporting rhythm to share digital insights and actions• Develop and test landing pages using CRO techniques for paid media activity to improve user experience and overall performance• Be the go-to person in the Marketing team for digital media and develop digital media thought leadership across the teamACHIEVEMENTS:• Achieve FY23 PHI growth target• Manage the marketing-wide migration of 100s of pieces of display creative to a new platform, DV360, from Double Click Studio (DCS)

Victoria, Au

RESPONSIBILITIES:• Support Performance Marketing Lead in digital media campaign planning, implementation, optimisation and reporting, in collaboration with the PHI Acquisition/Growth Marketing Team• Proactively uncover data and insights through analytical capability to understand the customer journey, identify opportunities and build out end-to-end experiences to drive additional prospects, leads and joins• Build out and drive test and learn programs for creative and landing pages, sharing learnings with the PHI Acquisition/Growth Marketing Team to optimise performance• Manage our always-on SEM/PPC, display, social media, native, OLV and affiliates media activity, working closely with agency partners• Meet and exceed team KPIs by ensuring that digital media activity delivers against benchmarks and campaign objectives and are optimised on a weekly basis• Lead the weekly, monthly and quarterly reporting rhythm to share digital insights and actions• Develop and test landing pages using CRO techniques for paid media activity to improve user experience and overall performance• Be the go-to person in the Marketing team for digital media and develop digital media thought leadership across the teamACHIEVEMENTS:• Achieve consumer PHI FY21 digital PSEU (health policies) target, a 48% uplift on FY20 actuals• Achieve FY22 corporate plan growth target• Led our inaugural 'Digital First Squad' across marketing• Implement a Medibank-first creative testing program which drove a 67% Cost Per Quote (CPQ) reduction across key proof points• Build and optimise 3 new end-to-end experiences from media to onsite exceeding a quote conversion rate of 2%• Manage the marketing-wide migration of 100s of pieces of display creative to a new platform, DV360, from Double Click Studio (DCS)

Melbourne, Victoria, Au

Happow is on a mission to future-proof the lives of young people in high school and beyond.We are a gamified life skills education provider partnering with Australia's top experts to help schools and organisations run empowering and engaging evidence-based wellbeing programs.Featuring a fun and easy-to-use eLearning platform with expert-led content – 50+ hours of Life Lesson courses (classroom-ready 60 minute modules with videos, quizzes and workbooks) and 100+ Power Talks (mini motivational videos), our program focuses on building and enhancing a young person's personal and social capabilities aligned with the Australian Curriculum.Combined with empowering in-person talks and workshops presented by Gianna Lucas (Happow Co-Founder/CEO, Speaker & Life Coach), we have a holistic, blended learning approach to enhance your wellbeing curriculum and support your students or young people.Our mission?To future-proof the lives of young people.Our vision?To educate, entertain and empower 10 million young people globally by 2030 through our life skills education and media network.Interested in getting Happow in your school or organisation? Email us at sales@happow.comWant to collaborate or partner with us? Email us at partnerships@happow.comFor all media enquiries, email us at media@happow.com. We look forward to hearing from you!

South Melbourne, Victoria, Au

RESPONSIBILITIES:• Manage and optimise performance marketing campaigns across SEM/PPC, SEO, social, EDMs, SMS and content• Lead a team of 2 to develop a strong business rhythm, increase billables and act as an extension of our client's businesses• Provide exceptional client leadership through regular and effective stakeholder management• Project management of innovative digital projects such as Delacon call tracking and SMS autoresponders• Identify and brief in client website changes to enhance UX/UI with Metronome’s tech team• Tag and test new websites using Google Tag Manager• Deliver data-driven strategies and reports using a variety of tools such as SEM Rush, Google Analytics, Google Search Console, Hotjar and Swydo• Update the Wordpress CMS of clients using on-page SEO techniques• Manage client CRM integrations and EDM ramps across platforms including Infusionsoft, Netsuite and CazoomiACHIEVEMENTS:• A 34% YoY increase in Google Ads leads for a renovation client and 56% decrease in CPL over 5 months• A 150% increase in attributable call leads after implementing Delacon call tracking for a self-storage client over 2 months• A 50% YoY increase in wedding leads for an international resort over 4 months

Au

RESPONSIBILITIES• Lead the paid media buying strategy and implementation of social, Google Search / Ads and programmatic display, video and mobile advertising for numerous campaigns• Managed $100K+ budgets• Support the Department's website and digital media channels by creating and publishing SEO-optimised content• UTM tagging of organic and paid content and A/B testing of creative/copy• Develop business cases and refine briefing processes and procedures• Provide leadership and manage the work of one Digital Media Adviser (direct report)• Pre-empt potential media issues and provide high-level strategic advice to senior managers and Ministers' offices• Conduct research to inform digital content production and monitor optimise digital campaign delivery using tools such as Datorama and Google Analytics• Develop cross-functional partnerships to interconnect the different systems in the Communications Department, with a view to improving media relations activities• Speak and represent the Department at external national conferences on digital content production best practice with providers such as the International Business Review (IBR) and AkoladeACHIEVEMENTS • Delivered over 25,000 enquiries for the Free TAFE campaign over 6 months through effective media buying across social and search• Developed business case for new TAFE Victoria Facebook and Instagram channels – driving an average month-on-month follower increase of 167% over 6-8 months• Increased Selective Entry High School applications in 2018 by 10% via social, search and display paid media and campaign creative management• Best Public Sector Social Media Campaign (finalist) at the Social Media Marketing Awards for the Free TAFE and Never Leave Kids In Cars campaigns• Introduced a new social media policy into the Department and communicated it to corporate staff

Au

• Managed a team of three (direct reports) to produce visual content for the Department’s digital channels including social media and the website

Burwood, Victoria, Au

RESPONSIBILITIES•Created and published unique and innovative video, photographic and audio content using programs such as the Adobe Suite• Project managed award-winning virtual reality projects for Deakin Open Days using agile and marketing these experiences to the wider education sector, including high schools• Create in-depth digital marketing strategies• Developed a chatbot by helping map conversation journey and deploying through social media (Deakin Explore Bot)• Worked with monthly paid monthly social budgets up to $100K across Facebook, Instagram, LinkedIn, Twitter and Snapchat and executed campaigns in-house using Ads Manager• Wrote copy for EDMs, Plista, Outbrain and SEO-optimised website content• Used Google Analytics to monitor and optimise campaigns• Assist with the set-up and launch of the Adobe Marketing Cloud or Adobe Stack (DMP) in the Marketing Division• Develop and implement social media plans and strategies• Provide social media training to faculties and university stakeholders• Manage a team of social media ambassadors and interns• Stay abreast of digital trends and best-practice• Speak and represent Deakin at external conferences on digital content production best practice with providers such as the International Business Review (IBR)ACHIEVEMENTS• Won 7 awards for project managing 2 virtual reality activations• Named in Digital Marketing Team of the Year in 2017• Grew Facebook social media engagement to #6 in the country in the education space and #1 in Victoria. Engagement doubled across 2016-2017 from 4.51% to 8.81%.• Hosted and produced a social media series called ‘In A Minute’ interviewing Deakin alumni• Won Vice Chancellor’s Award for driving 330,000 social referrals to Deakin’s content hub this.deakin.edu.au across 12 months• Accepted into the Deakin Employee Excellence Program (DEEP) for outstanding performance in my work and the Mentoring Partnership Program (MPP) with the University's Chief Operating Officer (COO)

Burwood, Victoria, Au

RESPONSIBILITIES & ACHIEVEMENTS• Create and develop in depth social media strategies.• Develop benchmark metrics to measure the results of social media campaigns.• Use skills in crisis management to resolve issues in a timely and effective manner.• Maintain and manage budgets for social media activities, including a $300K team budget.• Helped promote new university brand, 'Think Young'• Led university-wide stakeholder social media training• Plan and project manage social media campaigns.• Work with internal stakeholders to uplift social media capabilities around the university.• Manage a tight-knit team of three (direct reports) a part of the wider Marketing Division.• Monitor the social space for brand and related topics and conversations.• Work with other teams within the marketing division to rollout successful content and event initiatives across key periods such as Open Days, O'Weeks and Change of Preference.

RESPONSIBILITIES & ACHIEVEMENTS• Manage the strategic direction of startup I AM WOMAN Project and the magazine's digital content• Create and curate author contributor content and share the positive stories of women around the world across the I AM WOMAN Project digital channels.• Provide monthly performance summary reports using analytics tools to direct team for optimising and evaluating ROI.• Provide strategic direction to Editor, Deputy Editor and Website Editor to ensure website and digital channels remain on brand.• Manage digital advertising campaigns.• Develop and implement digital strategies.• Keep across digital trends and best practice.

RESPONSIBILITIES & ACHIEVEMENTSI contributed to the quarterly online magazine, wrote columns each week and appeared in videos for Fjorde Bride’s website fjordebride.com on planning for a wedding, getting engaged, tips, advice etc.

Sydney, Nsw, Au

RESPONSIBILITIES• Investigated and published news articles across sport, crime, education, entertainment and politics for the Herald Sun• Managed Herald Sun babies and desperately seeking pages • Covered breaking news and attended press conferences• Assisted the news editors with the day-to-day running of the newsroom including media monitoring and responding to public enquiriesACHIEVEMENTS• Won award for page 3 story at the Ossie Student Journalism Awards• Projected managed case study development for 2013 Federal Budget newspaper edition

Sydney, Nsw, Au

I have pitched and written a number of stories for Leader Newspapers, The Adelaide Advertiser, Upstart Magazine, Football Nation, The Roar, Fjorde Bride and Rabelais.

While spending time down in Warrnambool at Ace Radio Network’s radio stations 3YB and Coast FM, I wrote copy for news bulletins, advertisements, had cameos on air, assisted outside broadcasts and improved my on-air news reading skills.

I wrote articles analysing the AFL and VFL in the 2013 season for footballnation.com.au. This included conducting interviews with players, coaches and those within the industry to produce compelling content.

I sourced a wide variety of interviewees and produced all content associated with the drive show. I also presented at a number of outside broadcasts including the Hurstbridge Wattle Festival and the Panton ‘On the Hill’ Festival.

Docklands, Victoria, Au

I wrote post-match reports, features and published photography in the AFL Victoria Record and on the VFL website. I also worked as an inaugural commentator for vfl.com.au and the U/14 and U/15 Division 2 Metro Championship Grand Finals.

Melbourne, Victoria, Au

I scripted, presented and edited a television segment called 'Uni Life' to be broadcast on Channel 31 with a tight-nit team. I developed my skills and demonstrated my ability to write and edit for broadcast.

I worked as a presenter developing my radio skills on both ‘The Awkward Stage’ and ‘Objection’ shows creating and producing compelling content.

During my role I was responsible for assisting the club in managing and developing their website. I also wrote post-game match reports that were published online.

Bachelor Of Journalism

Intro To Radio Course

Certificate, Photojournalism

Victorian Certificate Of Education (Vce)