• Managed strategically a portfolio of over 45 Energy & Lighting smart home products, driving annual revenue growth of 35% (CAGR);• Achieved market share leadership, doubling the relative market share, by conducting market research to identify opportunities and implementing targeted product promotion strategies;• Conducted data analysis using BI tools to make data-driven decisions that optimized resource allocation, enhanced profitability, and improved portfolio performance tracking;• Collaborated with interdisciplinary teams, including R&D, marketing, controllership and sales, to deliver market leading and profitable devices and solutions;• Conducted the exploration of new business opportunities and product categories, introducing a new product line with high potential, expanding the company’s presence in the market;• Led initiatives to educate stakeholders and strategic teams about the relevance and value of the product portfolio, promoting cross-department alignment and teamwork.

• Successfully launched Infinix smartphone brand in Brazil, spearheading product strategy that included positioning, pricing, and distribution;• Managed a portfolio of smartphones, tablets, smart POS and smartphone accessories under the Anker brand, ensuring alignment with market trends and consumer demands;• Played a key role in product development, working with R&D teams to customize device features for the Brazilian market, ensuring product-market fit and customer satisfaction;

• Coordinated Agile workflows in a team of around 40 developers, improving smartphones and tablets software releases deadline accuracy;• Collaborated with Google Partner Android Technical Account Manager to ensure GMS/GTS certification and security patch updates for smartphones and tablets;• Reported development of new devices and issue solving status weekly for stakeholders, enhancing product and business decision making;• Provided support for cross-department communication, optimizing transparency in the business unit.

• Successfully launched Infinix Smartphone brand in Brazil, leading the go to market strategy that included product positioning, pricing and distribution;• Partnered with Brazil’s largest retailer and largest telecom carrier, establishing strategic alliances to ensure sales performance and market reach;.• Managed product development, collaborating with the R&D team to tailor features and specifications to local market preferences and consumer needs;• Designed marketing strategies, including campaigns, promotions and brand-building initiatives that drove customer engagement and brand awareness.

• Collaborated with a top-tier consulting company to successfully launch a new business line;• Developed and delivered innovative Smart POS devices and go to market strategies, driving the company to market leadership;• Conducted market research, analyzing trends, customer needs, and competitive analysis to make product development and strategic decisions;• Coordinated cross-functional teams, promoting teamwork for a successful go-to-market execution;• Developed product structures, managed BOMs, and fostered relationships with suppliers, including a partnership with Asia's biggest POS manufacturer, to ensure quality, cost efficiency, and time to market.

• Developed and optimized firmware (C++) and hardware for access control and time clock devices;• Designed user interfaces using Qt GUI, improving customer experience while enrolling several users;• Optimized device communication protocols, enhancing data transmission reliability.• Developed a new fake finger detection system integrated to the optical fingerprint readers into the company's main product line;• Reported weekly progress to senior engineers.

• Collaborated closely to the CEO in interdisciplinary tasks, combining engineering, marketing and commercial skills;• Designed lighting projects focused on energy savings with technical and financial analysis.