Lucas Cavalcante Marcelo Email & Phone Number

State Of Santa Catarina, Brazil

São José, Santa Catarina, Brasil

• Managed strategically a portfolio of over 45 Energy & Lighting smart home products, driving annual revenue growth of 35% (CAGR);
• Achieved market share leadership, doubling the relative market share, by conducting market research to identify opportunities and implementing targeted product promotion strategies;
• Conducted data analysis using BI tools to make data-driven decisions that optimized resource allocation, enhanced profitability, and improved portfolio performance tracking;
• Collaborated with interdisciplinary teams, including R&D, marketing, controllership and sales, to deliver market leading and profitable devices and solutions;
• Conducted the exploration of new business opportunities and product categories, introducing a new product line with high potential, expanding the company’s presence in the market;
• Led initiatives to educate stakeholders and strategic teams about the relevance and value of the product portfolio, promoting cross-department alignment and teamwork.

Curitiba, Paraná, Brazil

• Successfully launched Infinix smartphone brand in Brazil, spearheading product strategy that included positioning, pricing, and distribution;
• Managed a portfolio of smartphones, tablets, smart POS and smartphone accessories under the Anker brand, ensuring alignment with market trends and consumer demands;
• Played a key role in product development, working with R&D teams to customize device features for the Brazilian market, ensuring product-market fit and customer satisfaction;

Curitiba, Paraná, Brazil

Curitiba, Paraná

• Coordinated Agile workflows in a team of around 40 developers, improving smartphones and tablets software releases deadline accuracy;
• Collaborated with Google Partner Android Technical Account Manager to ensure GMS/GTS certification and security patch updates for smartphones and tablets;
• Reported development of new devices and issue solving status weekly for stakeholders, enhancing product and business decision making;
• Provided support for cross-department communication, optimizing transparency in the business unit.

Curitiba, Paraná

• Successfully launched Infinix Smartphone brand in Brazil, leading the go to market strategy that included product positioning, pricing and distribution;
• Partnered with Brazil’s largest retailer and largest telecom carrier, establishing strategic alliances to ensure sales performance and market reach;.
• Managed product development, collaborating with the R&D team to tailor features and specifications to local market preferences and consumer needs;
• Designed marketing strategies, including campaigns, promotions and brand-building initiatives that drove customer engagement and brand awareness.

• Collaborated with a top-tier consulting company to successfully launch a new business line;
• Developed and delivered innovative Smart POS devices and go to market strategies, driving the company to market leadership;
• Conducted market research, analyzing trends, customer needs, and competitive analysis to make product development and strategic decisions;
• Coordinated cross-functional teams, promoting teamwork for a successful go-to-market execution;
• Developed product structures, managed BOMs, and fostered relationships with suppliers, including a partnership with Asia's biggest POS manufacturer, to ensure quality, cost efficiency, and time to market.

Pinhais, Paraná

• Developed and optimized firmware (C++) and hardware for access control and time clock devices;
• Designed user interfaces using Qt GUI, improving customer experience while enrolling several users;
• Optimized device communication protocols, enhancing data transmission reliability.
• Developed a new fake finger detection system integrated to the optical fingerprint readers into the company's main product line;
• Reported weekly progress to senior engineers.

Curitiba E Região, Brasil

• Collaborated closely to the CEO in interdisciplinary tasks, combining engineering, marketing and commercial skills;
• Designed lighting projects focused on energy savings with technical and financial analysis.

Engineer'S Degree, Electrical And Electronics Engineering

Product Management