Lucas Facioli Milanez, Mba Email & Phone Number

Dubai, Dubai, United Arab Emirates

Dubai, United Arab Emirates

São Paulo, São Paulo, Brazil

www.metrobrazil.comwww.riobelo.com.brwww.loola.com.br

São Paulo, São Paulo, Brazil

Metro Brazil is the first and largest e-commerce website specializing in the supply of authentic premium Brazilian products in the Middle East.As an independent consultant from 2017 to 2020, I played a pivotal role in the founding of the E-Commerce Metro Brazil (metrobrazil.com), where my strategic insights and efforts were crucial in forging partnerships and expanding the company's portfolio of Brazilian brands across multiple sectors. Recognizing my expertise and commitment, I was formally invited to join the team, and I have been working with Metro Brazil ever since.In my capacity as a team member, I continued to make significant contributions to the company's growth and success, facilitating its expansion into new markets and the establishment of its headquarters and primary distribution center in Dubai. Metro Brazil has since become the exclusive distributor of major Brazilian brands such as LUPO, PLIE, and LIZ throughout the Gulf countries, earning a reputation as a regional leader in shapewear.As a Project Manager, I took on end-to-end responsibility for the development of two emerging brands, LOOLA Brazil and RIOBELO Brazil, overseeing all aspects of their creation, from initial conception to market launch. My responsibilities spanned branding, marketing, and product development.I adopted a hands-on approach, personally crafting product prototypes and assessing potential outsourcing partners for manufacturing. By conducting extensive factory visits across Brazil, I ensured that our products adhered to our brand values and standards, delivering exceptional quality.Working closely with the creative team, I played a key role in defining each brand's distinctive identity and values, including unique logos, color schemes, and overall aesthetics. I then devised comprehensive plans for each brand, incorporating diverse marketing strategies such as social media, email marketing, content marketing, and paid advertising.

São Paulo, Brazil

Initially hired to assess the existing business and pinpoint potential opportunities, my analysis led to a comprehensive revamp of the visual identity, marketing strategies, and supply chain processes. Subsequently, I was invited to join as an associate consultant to facilitate the implementation of the plan I had devised. During my tenure, I also contributed to other areas, such as new product R&D, production workflow standardization, sales team development, and the introduction of new distribution channels.These efforts culminated in expanding the product range from 3 to 12 offerings and hiring and training 14 sales representatives across 7 states. Our dedication and persistence resulted in acquiring 57 new clients, which enabled us to broaden our reach to over 380 additional points of sale, encompassing numerous regional supermarket chains. Consequently, we quadrupled the company's value, positioning it for a successful acquisition following the founder's untimely passing due to cancer in early 2020.

São Paulo Area, Brazil

As a consultant, my responsibilities encompassed analyzing, diagnosing, and devising solutions for various projects. In some instances, I gathered and systematically organized data to produce reliable, insightful conclusions. My work spanned diverse sectors, catering to the needs of the company's primary clients and prospects.This experience honed my critical thinking abilities and expedited my professional growth. Simultaneously managing these projects alongside my core responsibilities further strengthened my time management and prioritization skills.

São Paulo Area, Brazil

As the Brand, Communication, and Product Manager for 15 Latin American countries, I adeptly managed the company's brand and product portfolio within this region. I was accountable for devising and executing strategies that enhanced brand visibility and expanded the customer base.During my tenure, I skillfully orchestrated the development and launch of six localized versions of the company's website across Latin America, including Brazil, Mexico, Argentina, Chile, and Colombia. These efforts led to a 64% increase in web traffic, fostering greater engagement with our brand and offerings.Additionally, I played an instrumental role in driving content generation throughout all regions, contributing to a 14% boost in media coverage. Through my leadership, I assembled a robust team of content creators and communication specialists, empowering us to consistently produce high-caliber content that resonated with our target audience.As the regional leader, I championed the successful implementation of a new brand identity and strategy through a global launch, comprising six vital steps over eight months. Throughout this period, I collaborated closely with cross-functional teams to ensure seamless execution, resulting in a smooth transition and a positive impact on the company's performance.Reporting directly to the CEO of Latin America, I refined my ability to succinctly summarize complex issues and present them in a clear, concise manner. I also gained extensive experience collaborating with high-level directors across various departments and country managers throughout the region. As the primary point of contact for internal and external communications, I excel at managing complex stakeholder relationships and ensuring all communications align with the company's strategic objectives.

São Paulo Area, Brazil

In my role, I primarily focused on sales and the implementation of a confidential project, which entailed a specific tactical shift in the company's distribution strategy.I managed two distributors that collectively accounted for 15% of the company's revenue share.Throughout my tenure, I consistently met the company's monthly sales and margin targets. However, the execution of the tactical project was eventually canceled due to management changes, which ultimately led to my departure from the company.

São Paulo E Região, Brasil

During my tenure at Mãe Terra prior to its acquisition by Unilever, I held a critical role as the lead analyst in charge of evaluating market share, revenue, volume, and spending for all products in the existing line. In this capacity, I utilized my expertise to sustain and strengthen the company's market position.I led the design and implementation of a new Trade Marketing strategy for each distribution channel, contributing to an impressive 40% increase in revenue. Furthermore, after conducting a thorough analysis of Product Life Cycle Stages, I advised phasing out certain products and launching others, resulting in improved factory productivity and heightened company profitability.As a P&D analyst, I played a vital role in offering insights based on internal and external research, encompassing cost analysis, production capacity, and primary and secondary research. I also participated in the development of Product Specifications, Pricing, and Go-to-Market plans.I had the privilege of joining the newly formed Category Management team, where I managed the Wal-Mart and GPA groups. I consistently identified opportunities and provided pertinent insights and recommendations that drove growth in the Natural and Organic category for these accounts, which had previously been underdeveloped.Although personal circumstances led me to resign from the company—a decision I still regret—I remain grateful to Mãe Terra, particularly my former manager, whose outstanding leadership abilities were instrumental in my success and helped me establish a solid professional foundation.

São Paulo Area, Brazil

As a Marketing and Trade Marketing Intern, I supported the sales team across Brazil by assisting sales managers, ensuring accurate sales reporting, and managing inventory control for promotional materials.A key achievement during my tenure was the implementation of a new system for tracking and managing sales data, which enabled us to more precisely forecast demand and optimize our inventory management. I collaborated closely with the sales team, providing them with the resources and support required to achieve their targets, and assisted in coordinating promotional events and campaigns nationwide.Beyond my administrative responsibilities, I contributed to strategic planning and analysis. I helped identify opportunities for growth and expansion in various regions of Brazil and offered insights on product development and marketing strategies.Overall, my internship furnished me with a profound understanding of the sales process and the significance of effective coordination and communication among diverse teams. I acquired valuable skills in data analysis, project management, and customer relationship management that have proven indispensable in my subsequent roles in the business world.

Master Of Business Administration - Mba, Strategic Business Management, 9.6

Bachelor Of Business Administration (Bba), Business Administration And Management, Foreign Trade, 9.5

Activities and Societies: Academic Directory