• Led the strategic development and launch of a new venture focused on interactive and audiovisual content tailored to a fresh demographic, aligning product strategies with market demands;• Implemented engagement and experimentation strategies to boost user acquisition and retain subscribers, achieving over 1 million app store downloads in the first year;• Established and oversaw OKRs and epic roadmaps, optimizing communication between development teams and both internal and external… Show more • Led the strategic development and launch of a new venture focused on interactive and audiovisual content tailored to a fresh demographic, aligning product strategies with market demands;• Implemented engagement and experimentation strategies to boost user acquisition and retain subscribers, achieving over 1 million app store downloads in the first year;• Established and oversaw OKRs and epic roadmaps, optimizing communication between development teams and both internal and external stakeholders;• Conducted demographic, consumption, and behavioral research, harnessing insights to enhance consumer experience, achieve objectives, expand distribution, and support special projects within the Globo ecosystem. Show less

• Led the development and launch of new features, including chat and video.• Utilized a holistic approach to product management with a focus on data-informed decision-making.• Allocated resources and adjusted product features based on user feedback and needs.

• Spearheaded the design and programming team for our flagship platform product.• Orchestrated sprint planning sessions, ensuring an updated and prioritized backlog of essential requirements and future innovations.• Acted as the primary bridge between the development team and clients, enhancing communication and mutual understanding.• Skillfully navigated between technology and business spheres, ensuring all product needs were clearly comprehended and met.

• Lead generation and retention strategy, prospecting and developing new businesses to promote digital accessibility through Audima's assistive technology that converts written content into audio.

• Local brand development with the implementation of a customized CRM process to retain and attract new business opportunities, along with a broad trade and event marketing strategy.

• General support to Red Bull's experience marketing, social innovation, sports and culture divisions, taking part in the negotiation and execution of brand activation projects and events; connecting agencies, influencers and athletes; as well as keeping track of performance metrics, budget and logistics.