Co-founded and managed a strategic design agency, delivering branding and digital solutions for diverse clients.Enhanced brand recognition and market positioning for over 10 clients in just one year.Implemented a co-creative approach, combining client expertise with innovative design to elevate brand potential.

Led a comprehensive redesign of Pixel United's visual identity, aligning it with the company's commitment to innovation and creativity. This transformation revitalised the brand's presence across all channels, significantly increasing engagement and brand loyalty.My day-to-day responsibilities included creating e-books, social media content, newsletters, logos, brochures, 2D animated videos, and deck presentations, ensuring a cohesive, eye-catching and professional visual language across all mediums.Key achievements include:Revitalising the brand's visual identity by developing a new brand visual communication and brand guidelines celebrated for their modern and cohesive design, which aligns closely with the videogame market, leading to a notable increase in social media engagement.Designing e-books that generated increased downloads and boosted lead generation.Producing 2D animated videos that improved viewer retention while utilising my design and motion skills, which allowed Pixel United to spend less on external content agencies by creating high-quality videos in-house.Creating striking social media assets and adverts that outperformed those produced by external agencies.My contributions consistently reflected Pixel United's core values and effectively connected with its B2B target audience, resulting in increased brand awareness and customer engagement. I am dedicated to delivering high-quality design solutions that drive business success.

Conceptualised and designed compelling assets for prestigious events, crafting vibrant booth designs, attention-grabbing promotional materials, distinctive logos, and engaging social media content. Utilised expertise in graphic design to enhance brand visibility and audience engagement across multiple platforms. Successfully transitioned from a contracted role to freelance status, maintaining a reputation for creativity and client satisfaction.

Contributed to Salesforce's mission of empowering organisations to thrive by consistently delivering on-brand assets. My role involved conceptualising and designing a diverse range of materials, including e-books, social media content, and deck presentations.Collaborating with international teams, I designed assets in different languages, paying meticulous attention to detail to ensure visual quality standards were met and brand consistency was maintained across various regions. My efforts helped enhance Salesforce’s global presence, ensuring cohesive and compelling messaging in every market.

Fueled the growth of PTW International by establishing and safeguarding its visual identity, ensuring coherence across all projects. I conceptualised and executed captivating promotional campaigns for internal brands, crafting assets for seamless implementation.My responsibilities extended to daily on-brand design work, encompassing dynamic 2D motion animations, engaging social media content, deck presentations, logos, brochures, and attention-grabbing promotional stands.Collaborating closely with colleagues from Marketing, IT, and Commercial teams, I contributed to the creation of high-impact lead capture landing pages and awareness campaigns, driving brand visibility and engagement.

Led strategic planning and campaign development, leaving a lasting impact on companies across diverse industries, including fashion, F&B, medical, fitness, finance, and banking. My projects focused on enhancing digital positioning through comprehensive branding, UI/UX design, and social media initiatives, from initial concept to the delivery of results-driven materials.Managed and guided a talented team of designers and developers, fostering a collaborative and innovative environment. Ensured the successful execution of projects by aligning creative strategies with client goals, resulting in enhanced brand visibility and engagement.