Luccas Ribeiro Email & Phone Number

São Paulo, Brazil

Working for Manscaped.

Main Client: Burger King

On the frontline of creative projects back in the SOKO days, which is now Droga5.Clients: Loft & others.

On the frontline of creative strategy projects.Clients: Audi; Directv Go, Spotify, o Boticário & others.

São Paulo E Região, Brasil

My strength in the digital market and my experience being a planner gave me tools to understand how brands should communicate and behave on-line.Understanding the brands DNA, my main role is to create content for the strategic and creative spaces. My main objective is Increasing brand recognition, awareness, engagement and conversions through social media. This allows me to put all of my attention on social strategies and branded content, bringing me even closer to the consumers and understanding what they respond best to.

I became a planner to put all the knowledge I had gained from my previous job roles, together. Working on a planning team, I could use data insights to analyze target behavior and find market opportunities, as well as coming up with insights to help build brand positions in digital spaces. // Responsible for target analysis; seeking a better understanding of the brands target audience and how to best communicate with them, as well as finding new market opportunities, and helping both creative and media teams. // Development of competition analysis reports.// Development of both national and international trend analysis, keeping the client updated about interesting things happening in the world and bringing them a better understanding of how current events can affect their campaigns. Also responsible for evaluating all the Unilever social content used in LATAM countries, identifying if the content was following the brand's golden rules.Clients: UNILEVER / Converse

I moved from SEO to Business Intelligence to get closer to advertising campaigns, using my knowledge with website campaigns and metrics.Responsible for the delivering and optimization of campaign reports, crossing metrics from digital and social marketing and measuring campaign results in real-time. Based on this data, I would develop a post-campaign presentation for the clients, and relaying if the main KPI`s had been reached, tracking learning opportunities and brand insights. Client: UNILEVER

I first started working at a SEO startup, with both off-page and on-page organic strategies. On-Page: Responsible for creating titles, descriptions and content strategies for our client's website, and creating the most dynamic and on brand content for customers and users. I was also responsible for delivering metrics analysis and performance reports (KPI's). Off-Page: Responsible for creating content, relationships and negotiation with third parties, in an effort to bring more organic traffic to our client's website.