Lucca Mello Email & Phone Number

State Of Bahia, Brazil

Brasília, Distrito Federal, Brasil

Salvador, Bahia, Brasil

Advertising Creation and Management:-Developed briefings, scripts, and copy for high return, low cost ads.-Created and led a team of 7 (copy, design, video) focused on producing creatives for conversion and acquisition-Increased revenue by over 1 million with minimal production resourcesUX and Interaction Design:-Gathered data from the ad acquired leads and brought the need of a cancellation proposal screen, which resulted in an increase in user conversion to clients-Gathered user intelligence data to understand user expectationsUser Acquisition and Performance:-Implemented user acquisition funnels through Facebook, Taboola, Google, and TikTok-Grew the app's qualified user base by 1071%-Led a team of performance and creatives focused on performance-Created a playbook for safe optimization and scaling for performance which kept the app from loosing budget on tests and on the worst month for the company this yearData Analytics and Attribution Tool Management:-Participated and led the implementation of the conversion attribution system for all marketing channels-Developed an app-specific KPI funnel/logic for different marketing channels-Tested and corrected events to ensure functionality and activation logic-Created a highly segmented database for quick analysis of KPIs for all performance funnels-Precisely analyzed performance across more than 20 parameters and combinations in relation to all key KPIs-Implemented CRO best practices-Built an interface between performance and data analytics-Developed a Metabase dashboard focused on the qualitative analysis of +5 acquisition channels integrated with MMP

Salvador, Bahia, Brasil

Performance:-Managed performance campaigns (Facebook Ads, Google Ads, Merchant Center, TikTok Ads)-Conducted product-market fit studies-Designed strategies and launch funnels-Defined KPIs-Defined channels and budgets (media plan)-Developed sector-specific reports (design/web/performance/sales)-Analyzed data and translated it into actionable insights-Prioritized adjustments/pivots to products or funnels-A/B testing-Tracked KPIs (CPA, CPM, ROI, ROAS, CPC, Conversion Rate (LP, Media, Email, etc.)Ticket Average, LTV, Churn, etc.)-Optimized campaigns-Optimized conversions (CRO using HotJar, Clarity, Google PSI; cases - 60% reduction in CPA for hotleads - 45% reduction in cost per pageview - 13% reduction in CPA for customers from cold audiences)-Collected and consolidated data from multiple traffic sources for presentation and testing of optimization results using Adveronix, Data Studio, and Google sheets-Fully implemented an email funnel-Fully implemented tracking of metrics and actions (using TagManager, Analytics, UTMs, and Clarity)Management:-Led teams of design, social media, and performance-Optimized processes and communication between product teamsCopywriting:-Copywriting (creatives, landing pages, sales videos, email marketing, social media)-Created briefings for creatives-Optimized copy for SEO (Youtube and website using Ubersuggest, Google Trends, and Google Ads)Social Media:-Developed strategic content plans for social media (Twitter/TikTok/Instagram/Youtube/Blog)

Salvador, Bahia, Brasil

Performance:-Managed performance campaigns (Facebook Ads, Google Ads, Merchant Center, Twitter, and LinkedIn)-Conducted product-market fit studies-Designed strategies and launch funnels-Defined KPIs-Defined channels and budgets (media plan)-Developed sector-specific reports (design/web/performance/sales)-Analyzed data and translated it into actionable insights-Prioritized adjustments/pivots to products or funnels-A/B testing-Tracked KPIs (different for each client or product)-Optimized campaigns-Optimized conversions (CRO using HotJar, Clarity, Google PSI, LeadTracker)-Collected and consolidated data from multiple traffic sources for presentation and testing of optimization results using LeadTracker, Adveronix, Data Studio, and Google sheets-Fully implemented tracking of metrics and actions (using TagManager, Analytics, UTMs, and Clarity)Management:-Scrum methodology-Structured product teams-Led teams of social media and performance-Optimized processes and communication between product teamsDesign:-Planned creatives for programmatic media (Facebook, Google, Taboola & Twitter)-A/B testing

Key Results:Highest sales index in digital launches in Bahia.Increase in our clients' revenue by 3x to 10x during the pandemic.

Salvador, Bahia

Performance-Performance management (Facebook Ads, Google Ads)-Product-market fit study-Design of launch strategies and funnels-Definition of KPIs-Definition of channels and budget (media plan)-Development of sector reports (design/web/performance/sales)-Data analysis and translation into actionable insights-Prioritization of adjustments/pivoting of product or funnel-A/B testing-Contingency plan (Facebook Ads and Simples Login)-KPI tracking-Campaign optimization-Conversion optimization (CRO using HotJar, Clarity, Google PSI)-Capture and consolidation of data from multiple traffic sources for presentation and testing of optimization results using Adveronix, Data Studio, and Google sheets-Complete implementation of tracking of metrics and actions (using TagManager, Analytics, UTMs, and Clarity)Management:-Scrum methodology-Leadership of design and performance teams-Optimization of processes and communication between product teamsDesign:-Development of graphic pieces (flyers, logos, banners, creatives, presentations with Photoshop and Illustrator)-Planning of creatives for programmatic media (Facebook, Google, Taboola & Twitter)-A/B testing and graphic optimization of creativesSocial Media:-Strategic content planning for social networks (Twitter/TikTok/Instagram/YouTube/Blog)-Monitoring and presentation of results-Competitive niche study

Salvador, Bahia

Performance:Performance management (Facebook Ads, Google Ads)Design of launch strategies and funnelsDefinition of KPIsDefinition of channels and budget (media plan)Development of sector reports (design/web/performance/sales)Data analysis and translation into actionable insightsPrioritization of adjustments/pivoting of product or funnelA/B testingContingency plan (Facebook Ads and Simples Login)KPI trackingCampaign optimizationConversion optimization (CRO using HotJar, Clarity, Google PSI)Capture and consolidation of data from multiple traffic sources for presentation and testing of optimization results using Adveronix, Data Studio, and Google sheetsComplete implementation of tracking of metrics and actions (using TagManager, Analytics, UTMs, and Clarity)

Salvador, Bahia