Lucia Anaya personal email
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DERRETIDA ENTERTAINMENT encompasses collective work in music with several approaches such as creative strategy, artistic direction, talent buying, and strategic partnerships. Since 2010 I have worked with the most forward thinking Platforms and Artists to introduce in México and Latin America.
Traición
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Co-Founder TraiciónTraición Jun 2015 - PresentMexico City Area, MexicoTRAICIÓN, a queer performance weekend gathering that takes place periodically in Mexico City and celebrating the best queer talent in music, visual arts and performance. Analizing continuous trends for our audience, we have worked with artists like: Sophie, Linn Da Quebrada and more.
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Co-Founder - Head Of Music & Performance ProgrammingCine Tonala Apr 2013 - PresentMexico And ColombiaIndependent cultural center focused in cinema, music, theatre and scenic arts. Born in Mexico City, Cine Tonalá now has expanded to Colombia and will continue to expand in other cities.
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Talent Buyer And BookingDistrito Global / Carnaval De Bahidora Jul 2016 - PresentMexico City Area, MexicoCuration and booking for Distrito Global, cultural promoter. Closely working with agencies like WME, CAA, Paradigm, and more. Planning promotion and tours for artists like Erykah Badu, Blood Orange, Nathy Peluso, Princess Nokia and more.
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Director Of Artists & Label StrategyMusic Battles May 2020 - Apr 2022Mexico City Metropolitan AreaSocial music-gaming app. -
Head Of MusicOnda Mundial Aug 2019 - Jul 2020Mexico City Area, MexicoOnda Mundial is a worldwide community built around artists and creatives to transform the global outlook of Latin culture.With a focus on the dance floor, Onda Mundial promotes genres that are played in clubs around the world. Seeking to represent the original sounds that emerge in independent scenes we signed 60 electronic music singles.
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Creative Strategy ConsultantFoco Rojo Dec 2014 - Aug 2019Oaxaca De Juárez Area, MexicoA recording studio based in Oaxaca, revaluing traditional mexican music.
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Head Of Music & Strategy / Boiler Room Latin AmericaBoiler Room Aug 2013 - Jul 2015MexicoIn 2013, Boiler Room debuted in Mexico and Latin America. Cultural Strategy for Mexico and Latam.- Storytelling for documentaries. - Local research and talent buyer. - Planning and Strategy with partners and allies. -
Co-Founder & StrategyBrutal Content Nov 2011 - Sep 2013Mexico City Area, MexicoPlanning and strategy agency focused on creating entertainment brands. We worked with clients like OCESA, Cola-Cola and others.
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Artist Development & StrategyDiscos Tormento Apr 2011 - May 2013Mexico City Area, MexicoDiscos Tormento emerged in mid 2007 in Mexico City. Our main vision is to reflect from a different point of view and act as a new music incubator that promotes and selects different ways of thinking about music, how to make it, promote, listen, and distribute it. We seek for a healthy industry in which audience and artists can interact in different ways, informing about work from other contexts of the arts.
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Planning And Strategy InternRazorfish Jun 2010 - Aug 2010New YorkNew Digital Middle Class Study Description: This study covered Brazil, Mexico, Argentina. Intending to identify the unique digital characteristics of Class C and present a set of insights and strategies for effective communication and connection. Insights covered browser-based behavior, mobile, gaming and digital television. -
Content Strategy At Iab MéxicoIab Oct 2008 - May 2010Started as a content strategy intern, after 1 year I was taking care of all the planning for different activities in social media, studies and Conecta - IAB interactive summit. -
InternshipWunderloop Aug 2007 - Dec 2007London, United KingdomBehavioural Targeting agency -
Marketing Research AssistantNone Jan 2007 - Jul 2007Mexico online and behaviour technology research for a private investor
Lucia Anaya Skills
Lucia Anaya Education Details
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International Business -
International Business
Frequently Asked Questions about Lucia Anaya
What company does Lucia Anaya work for?
Lucia Anaya works for Traición
What is Lucia Anaya's role at the current company?
Lucia Anaya's current role is Independent Music Culture since 2010.
What is Lucia Anaya's email address?
Lucia Anaya's email address is an****@****ail.com
What schools did Lucia Anaya attend?
Lucia Anaya attended Universidad Iberoamericana, Ciudad De México, University Of Westminster.
What are some of Lucia Anaya's interests?
Lucia Anaya has interest in New Technology, Internet, Entertainment, Project Development, Music, Music Business, Transmedia, Digital Content.
What skills is Lucia Anaya known for?
Lucia Anaya has skills like Strategy, Creative Direction, Creative Strategy, Video Production, Storytelling, Transmedia Storytelling, Music, Digital Marketing, Social Media Marketing, Online Advertising, Social Media, Marketing Strategy.
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