Lucia Brus Chesworth Email & Phone Number

Bluffton, Sc, Us

• Managing and growing a team of 7-9 SEO specialists• Providing support and training to ensure work is being executed both efficiently and at a high quality• Facilitating the team to innovate processes, try new strategies, experiment and learn • Identifying and bridging process gaps in the department• Training the team and creating documentation to improve company services consistently• Creating detailed monthly, quarterly, and yearly SEO strategies for clients• Implementing SEO strategies• Analyzing client performance (traffic, rankings, conversions, etc.) to ensure we are on track to meet the client's goals• Investigating SEO campaigns to find areas of improvement and new opportunities• Communicating with clients about their campaign performance• Overseeing department profitability and ensuring clients stay within budget

• Developing digital marketing strategies for e-commerce clients, including a mix of SEO, print media, PR, email marketing, social media, paid ads, affiliate marketing, collaborative marketing, and other strategies• Presenting custom marketing strategies to clients• Continuously researching new marketing venues based on client goals• Collaborating with the company president and upper management to customize and price services based on marketing needs • Guiding clients to define their brand identity, MVP (mission, vision, purpose), and buyer persona• Performing extensive market research for each client based on their target persona• Translating overarching strategies into actionable items and working with the project manager to delegate implementation to the team• Training team members and ensuring the work meets the client's goals

• Managing the SEO department (SEO team, content team, and social media team)• Collaborating with the sales, content, social media, in-house marketing, advertising, and account management departments to ensure that our goals, processes, and brand identity align• Developing SEO strategies for clients and overseeing the implementation • Monitoring client rankings, diagnosing issues, and assigning projects to the team• Conducting client meetings alongside our Account Managers and addressing any SEO and strategy-related client questions• Cross-training and facilitating team growth• Assisting the VP and Director of Marketing with in-house promotional strategies

Hilton Head Island, Sc

• Coordinating the SEO Team and reporting to the SEO Manager• Encouraging the team to innovate processes in the company and follow through with innovative ideas• Writing SEO strategies for clients• Monitoring client rankings and assigning projects to the team as needed (project management)• Addressing SEO questions or concerns in client meetings• Calculating, monitoring, and reporting KPI metrics for the SEO department

Hilton Head Island, Sc

• Researching keywords based on a client's needs and target market• Developing SEO strategies• Performing website and strategy audits and coordinating the implementation with the team• Addressing SEO-related client questions• Overseeing client reporting• Overseeing the link-building team

• Creating monthly SEO reports• Setting up Google My Business pages, verifying locations, closing or merging old locations, optimizing profiles, and managing reviews• Building and optimizing citations• Performing on-page optimization• Blogging and optimizing blog articles, along with managing the in-house editorial calendar • Collaborating with the in-house marketing team to build buyer personas through market research and creating sales funnels for each buyer persona• Analyzing websites using tools such as Google Search Console, Google Analytics, SEM Rush, Ahrefs, and Screaming Frog, diagnosing issues, and implementing action items to improve the campaign• Analyzing client competition and customizing the strategy • Improving website authority with backlinks

5 Office Way, Hilton Head Island, Sc

United Webworks, Inc., 600 Commercial Dr, Savannah, Georgia, United States

• Obtaining and maintaining a certification in Inbound Marketing by Hubspot• Performing keyword research• Developing high-performing ad campaigns• Planing and preparing advertising and promotional materials• Creating, managing, and monitoring PPC advertising using Google AdWords• Creating and managing social media and content marketing strategies• Creating and managing e-mail marketing campaigns• Leveraging social networks to enhance campaign performance, capture, and nurture prospects• Tracking and analyzing website metrics using multiple software, including Google Analytics• Interpreting website metrics, building client reports, and conducting weekly client meetings• Building and optimizing landing pages• Creating and implementing SEO strategies for client websites

Baton Rouge, Louisiana Area

• Conducting detailed experiments in ecology, organizing data, analyzing results, and helping refine the process to improve accuracy• Designing informational pamphlets in different languages to be used for international expeditions​• Supervising and training other employees, including my own current supervisor

Bachelor Of Science (B.S.), Marketing, 3.78

Activities and Societies: Enactus; Leading Streak; Volunteer LSU; LSU Physical Theater Club- ENACTUS (formerly SIFE) a. Treasurer b..

High School Diploma