Lucia Carruthers Email & Phone Number

Seattle, Wa, Us

Greater Seattle Area

Sales professional specializing in assessing and optimizing initiatives across company brands and products. I lead the creation of yearly performance targets for Sales and Business Development teams, ensuring alignment with company objectives. By analyzing trends and providing trip-by-trip insights, I develop accurate sales forecasts that inform strategic decisions.I manage KPI reporting and booking analysis for key partners like Four Seasons, identifying bottlenecks in the sales… Show more Sales professional specializing in assessing and optimizing initiatives across company brands and products. I lead the creation of yearly performance targets for Sales and Business Development teams, ensuring alignment with company objectives. By analyzing trends and providing trip-by-trip insights, I develop accurate sales forecasts that inform strategic decisions.I manage KPI reporting and booking analysis for key partners like Four Seasons, identifying bottlenecks in the sales process and working closely with CRM teams to enhance efficiency and occupancy. I also oversee reporting and strategy for outreach initiatives, and was a key stakeholder in the implementation of Power BI. Show less

Greater Seattle Area

Utilized data to enhance sales, BD, and marketing performance. I developed and implemented reporting dashboards and multi-touch channel attribution systems to assess effectiveness and ROI. Additionally, I improved L2B% by creating a comprehensive tracking system, that boosted visibility and allowed sales managers to track conversion analysis at a granular level.By analyzing customer data, I was able to shape marketing strategies and focus on segmentation and targeting repeat customers… Show more Utilized data to enhance sales, BD, and marketing performance. I developed and implemented reporting dashboards and multi-touch channel attribution systems to assess effectiveness and ROI. Additionally, I improved L2B% by creating a comprehensive tracking system, that boosted visibility and allowed sales managers to track conversion analysis at a granular level.By analyzing customer data, I was able to shape marketing strategies and focus on segmentation and targeting repeat customers. I also was key to leading onboarding and training for consultants, ensuring they were proficient in systems like Salesforce and Softrip. Show less

Greater Seattle Area

• Managed lead distribution and reporting for JET team ensuring 1 hour response time.• Developed Sales Funnel journey and optimization with SF team and Cadilus agency. • Collaborated with marketing to refine existing strategies and identify new markets. • Monitored CEX and guest sentiment for all TJP brands and synced back to CRM.

Greater Seattle Area

Managed communications with existing clientele to maintain long-term relationships. Ran weekly and monthly reports for the Regional Director of Orangetheory Fitness regarding weekly revenue, sales reports, and new membership. Developed strategies to achieve personal sales targets optimizing overall sales performance

Seattle, Washington

Provided high-end clientele with a seamless and excellent dining experience. Responsible for financial invoices, guest files, and employee training.

Greater Seattle Area

Responsible for managing extensive media lists, work-back schedules, and speaking engagements for the Propel book launches. Created a variety of press releases, collateral, and was in charge of strategically branding events and conferences.

Lake Arrowhead, California

Re-branded the restaurant as they transitioned into a Marriott owned establishment. Managed and coordinated 22 private events.

Greater Los Angeles Area

Worked across multiple teams and industries to strategize and re-brand various companies including Hotwire.com, Sony, Club W, MindMixer, Aloft Hotels, Slacker, and Lark. Responsible for extensive media lists, timelines, activity reports, and briefing documents.

Greater Seattle Area

Competed in a team of four to create a strategically important marketing plan for a new REI Media Multi-channel Market Offering. Her group received the highest team project grade in the course from the collective assessment of senior and mid-level REI Executives.• Collected and analyzed both primary (depth interviews) and secondary (eMarketer, Forrester) data to determine key target market needs• Conducted Competitor Analysis and Best Practice Analysis • Engaged in Market Sizing… Show more Competed in a team of four to create a strategically important marketing plan for a new REI Media Multi-channel Market Offering. Her group received the highest team project grade in the course from the collective assessment of senior and mid-level REI Executives.• Collected and analyzed both primary (depth interviews) and secondary (eMarketer, Forrester) data to determine key target market needs• Conducted Competitor Analysis and Best Practice Analysis • Engaged in Market Sizing Research to estimate/forecast target market population and spend figures• Calculated ROI projections using forecasted revenues and expenses associated with marketing plan implementation • Developed Campaign Marketing Strategies to enhance REI’s competitiveness, business performance and outcomes• Presented Marketing Plan to 10 REI Senior and Mid-level Executives in a 65 minute team presentation, which included 30 minutes of Q&A, where teams were challenged by REI executives to defend or explain various aspects of their plans Show less

Greater Seattle Area

Worked with Executive Director Kelly Mann to re-brand ULI and enhance the organization's presence. She was responsible for updating and reformatting media and collateral materials. As well as assisting with the coordination and preparation of 20 upcoming programs and events for ULI committees and task forces.

Greater Seattle Area

Responsible for maintaining and developing strong relationships with customers. Manage and organize front of the house.

Assisted the Chief Marketing consultant of Red Slice in obtaining information for the promotion of "How to Create an Irresistible Brand on Any Budget". Created excel sheets that organized a detailed list of information on Bookstores, Radio stations, and Conferences that pertained to the idea of "How to Create an Irresistible Brand on Any Budget".