Luciana Vecchi Email & Phone Number

New York, Ny, Us

Seattle, Wa, Us

AWS Bar-Raiser (100+ interviews). Led a team of high performing Sales Productivity, Readiness and Effectiveness to define, land and execute GTM sales strategies against AWS priorities while empowering the field to have meaningful customer conversations that accelerates new revenue streams and wallet share expansion. Built the Cloud Sales Lead to Revenue Model and a Governance Center of Excellence to align and unify the global teams. Launched the first Cloud Sales Global University.

Santa Clara, Ca, Us

Designed the vision and drove the strategy development across all World Wide Field Enablement functions while managing a team of 40 enablement leaders (Managers, Sr Managers, and Directors) to drive effective adoption of the vision. Revamped the On-boarding and Ongoing Experience (in-person, eLearning, video/video streaming), ILT Training, Certifications, Assessments, Tools, Field Productivity, Individual/leadership development, and Sales Kick-off. Developed Enablement Roadmap, Content Development & Management strategy, Enablement Tools/Platforms, Executive Presentations, Team Brand identity and Awareness, and Talent Development.Key Accomplishments in response to COVID-19,- Introduced virtual training from product knowledge to sales skills and leadership development (e.g. Virtual Selling and Resilience)- Converted 51 technical/channel ILT classes and 8 technical certifications to on-demand/virtual courses with 828 technical people certified and 342 Channel Partners trained [Before COVID-19, 767 technical people trained in-person]- Revamped new hire experience, curriculum and ongoing learning to improve ramp time, quota attainment, and productivity while reducing attrition working (ISO, SDR, AE, SE, Channel, Customers)- Improved cross-functional alignment between Sales Ops, Marketing, Business Units, Engineering, and Legal through a T-minus strategy to develop, review, and approve WW content for new product introductions (NPI) and Launches to align with company’s vision- Created and implemented innovative enablement strategies and methodologies such as “Training in-a-Box” and the outcome-based (sales KPIs) approach to GTM Enablement governance, roadmap and calendar to create alignment with NPI, Launches and Campaigns- Worked with COO to prepare materials for Board committee on 3-year enablement plan

San Jose, California, Us

Led global teams of 100+, providing vision, guidance, coaching, and learning opportunities to build knowledge and hone skills for higher happiness and efficiency. Led Competitive Intelligence, Field Readiness & Enablement, Product Marketing Portfolio, New Product Introduction & Launches, Sales Promotions and Spiffs, Product Naming Committe, Globalization Strategy (product & marketing).Designed and implemented the GTM Effectiveness team New Product Introduction, Product Launches, Market Readiness Advance Value Selling, Competitive Intelligence (market share growth), Strategic Projects (gross margin improvement), Field Effectiveness/Readiness, and Communications. Key Accomplishments:- $1.4B in bookings and 33% NNC via the introduction of the first Data Visionary Loyalty Program- $0.5+B from 1,000+ take-outs, 25+% new customers via the introduction of a first competitive program- $150M untapped revenue, 400% increase in classes/certification attainment in APAC- $60M+ and 90+ deal wins in 3 months via innovative competitive pilot and enablement plan- $13M in bookings in 3 months through organic search competitive marketing campaign- 162 NNC over 120 companies and 28+ industries via Portfolio Digital Launch in partnership with Bloomberg- 592% sales and channel enablement/engagement growth WW (362% bookings)- GTM strategy and launches for 40+ products (e.g, NetApp-NVIDIA DGX, FlexPod, Cloud)- Operations excellence and engagement model between Marketing, Product Management, Business Units, Sales, and Finance (e.g. "Playing to Win", “Geo Readiness”, “Minimum to Play”, and GTM Roadmap)- Developed and enabled field on Launch process and sales methodology as we moved from product to portfolio to solution selling,- Worked with C-level to set priorities and align teams (e.g. CEO Transformation Office, Auditing, Board presentations)Other responsibilities include content Development, Messaging, GEO Alignment, and Key Partnerships (e.g., Cisco/Nvidia).

Los Gatos, Us

https://fashionablyonthego.com

San Jose, Ca, Us

Managed team of 30+. Designed the GTM strategy for new product introductions, launches, and field enablement for emerging markets. Focused on Market Analysis, Business Analysis, Strategy, the introduction of the subscription model, Multi-Cloud messaging, SaaS, Field Readiness & Enablement, Market expansion (e.g., public-education partnership), and WW globalization platform development (managed 12 engineers in Bangalore). Responsible for Internationalization COGS/OPEX, M&A analysis and implementation, Product Globalization P&L, standardization of global dashboard strategy and development, QBRs plans, Team Effectiveness, GEO alignment, PMO, and Organizational Development. Also responsible for the organization's Annual Operating Plans, budget management ($150M +), program effectiveness, and team efficiency.

San Jose, Ca, Us

San Jose, Ca, Us

San Jose, Ca, Us

San Jose, Ca, Us

Cycling, Sports Stretch, Triathlon and Marathon at YMCA, 24 Hour Fitness, Western Athletic Club (various locations)

Us

• Managed 33 high-performing sales individuals and marketing leaders, activating and motivating through exciting continuing training programs, campaigns, promotions, incentives, gamification, and events • Idealized, prototyped, and guided development of first women’s clothing line, introducing such and new products via a fun 2-days experience with a Fashion Show, working with PR team on external communications • Led development of the company's first training center, SBU (Specialized Bicycle University) with in-person training and learning journey design capabilities to build programs and training • Worked closely with CEO to establish and expand partnership engagement, managing over 300 partners

Created and managed newsletters including story lines, content, artwork, brochures, messaging and press release to improve membership adoption

Chicago, Il, Us

Developed relationship with local community and partnerships with local businesses through market relevant programs and communications to attract, retain and drive customer growth. Active instructor of Cycling and Sports Stretch. Organization & Leadership Development.

Developed new revenue streams while managing all photo shoots, fashion shows, tradeshows, commercials, and models.

Launched Microsoft computer implementation on all Ministries, including introduction of Microsoft BarCode.

From sales associate and window visual design to store merchandising, events planning, manager and VIP customer engagement, I was always looking for different ways to attract, engage and retain employees and customers.

Mba, International Business Focus On Information Technology

Education record

Practical Product Management And Requirements That Work, International Product Management

Advanced Project And Program Management

Software Agile & Scrum

Bachelor Of Business Administration (B.B.A.), Economics-Finance With Focus On Organizational Change

Agile Software Development/Scrum

Industrial And Product Design

Graphic Design, Graphic Design

Certification

Master Of Business Administration - Mba, International Business

Certificate, Executive Women In Leadership