Lucia Scalco Email & Phone Number

New Brunswick, Canada

• Coordinate the development and creation of promotional materials and execute email marketing campaigns and online ads campaigns.• Develop, implement and evaluate an annual promotion/outreach plan to promote the Youth Gambling Awareness Program (YGAP) • Develop and deliver training for staff and volunteers• Composed reports regarding program outcomes

New Brunswick, Canada

Launchpad Women Entrepreneurs / Launchpad pour les femmes en entreprenariat

New Brunswick, Canada

• Developed age-appropriate educational resources on cannabis harm reduction and mental health.• Facilitated educational webinars and workshops for youth and adults involved in youth’s lives• Led and organized a Provincial Partnership Committee• Collected data for the Impact Study on a provincial scale.• Collaborated with stakeholders to organize annual community wellness events.• Composed reports regarding program outcomes• Planned and facilitated a national Community… Show more • Developed age-appropriate educational resources on cannabis harm reduction and mental health.• Facilitated educational webinars and workshops for youth and adults involved in youth’s lives• Led and organized a Provincial Partnership Committee• Collected data for the Impact Study on a provincial scale.• Collaborated with stakeholders to organize annual community wellness events.• Composed reports regarding program outcomes• Planned and facilitated a national Community of Practice on a bimonthly basis.• Designed and implemented youth engagement activities related to youth cannabis awareness. Show less

Toronto, Ontario, Canada

•Develop, implement and evaluate an annual outreach and communications plan to promote the YMCA Newcomer Information Centre (NIC) services •Build and manage an annual outreach and promotional budget, ensuring the achievement of outcomes. •Represent and promote the NIC program while attending conferences, community events, Local Immigration Partnership meetings and seminars and conducting outreach visits. •Coordinate the development and creation of promotional materials and execute… Show more •Develop, implement and evaluate an annual outreach and communications plan to promote the YMCA Newcomer Information Centre (NIC) services •Build and manage an annual outreach and promotional budget, ensuring the achievement of outcomes. •Represent and promote the NIC program while attending conferences, community events, Local Immigration Partnership meetings and seminars and conducting outreach visits. •Coordinate the development and creation of promotional materials and execute email marketing campaigns and online ads campaigns. •Liaise with Team Leaders and outreach representatives from other YMCA programs to make the best use of our budget and improve our outreach efforts within the organization. •Communicate and maintain relationships with service providers to promote NIC services and collaborate for the best benefit of our clients. •Produce outreach statistics, and prepare and analyze monthly and yearly reports for the Manager. •Develop and deliver training for staff and volunteers Show less

Toronto, Ontario, Canada

Toronto, Canada Area

Ensured exceptional customer service by creating a welcoming and warm environment for the newcomers.Provided assistance to clients where necessaryEnsured that services offered are accurate and up to dateWorked closely with other departments to ensure records are accurate

Fortaleza E Região, Brasil

Código Digital is a Digital Agency specialized in Digital Marketing campaigns, web design and web development, SEO, app development.Managed company's key client accounts and new client acquisition.Developed the digital marketing plan winner of the National Sustainability Award of the Brazilian Association of Advertising Agencies in 2016 for a bike-share systemDeveloped integrated digital marketing plans, including decisions on budget allocation in SEO, SEM, Social Media… Show more Código Digital is a Digital Agency specialized in Digital Marketing campaigns, web design and web development, SEO, app development.Managed company's key client accounts and new client acquisition.Developed the digital marketing plan winner of the National Sustainability Award of the Brazilian Association of Advertising Agencies in 2016 for a bike-share systemDeveloped integrated digital marketing plans, including decisions on budget allocation in SEO, SEM, Social Media Marketing, Email Marketing, and Content Marketing, according to each project’s objectives and targets.Managed the creation, analysis and optimization of direct marketing campaigns, including Facebook, Bing and platforms for a Virtual Office, increased the website access in 100% and generated 200 leads in the first monthManaged a team of 20 employees tracking tasks’ timeliness and qualityPlanned, developed and coordinated multiple digital communications projects for a variety of businesses in different industries and marketsPlanned and coordinated corporate events and brand experiences, including receptions, sampling, trainingAssembled data and prepared proposals, presentations and reportsPerformed administrative tasks such as critical path, timelines, reports, inventory, agenda, expenses, calendar and invoices Show less

Fortaleza E Região, Brasil

Was responsible for ensuring outstanding execution on FIFA World Cup events and related brand experiences, coordinating and leading all local stakeholders and partners, including the press for PR plans and government negotiations towards maximum efficiency and effectiveness on each of the events and brand experiences.* Led the execution of several events, promotions and brand experiences during FIFA Trophy Tour, FIFA Fan Fest, and games in 10 host cities.* Supported Regional Marketing… Show more Was responsible for ensuring outstanding execution on FIFA World Cup events and related brand experiences, coordinating and leading all local stakeholders and partners, including the press for PR plans and government negotiations towards maximum efficiency and effectiveness on each of the events and brand experiences.* Led the execution of several events, promotions and brand experiences during FIFA Trophy Tour, FIFA Fan Fest, and games in 10 host cities.* Supported Regional Marketing Manager on negotiation with FIFA, governments, regional agencies, bottlers, partners, and other critical stakeholders.* Ensured compliance with FIFA guidelines and Coca-Cola standards.* Controlled projects' budget.* Followed up, coordinated and communicated with managers, suppliers, contractors, subcontractors, and field staff to ensure that applicable codes and specifications are met. *Demonstrated ability to maintain multiple projects and priorities at one time and effectively finish projects in a timely manner. Show less

Fortaleza E Região, Brasil

The lead Advertisement Agency in Ceará | BrazilManaged 3 of the company's Key accounts; Campaing coordination, monitoring and execution.

Porto Alegre E Região, Brasil

Brand experience agency specializing in promotions, marketing and events.* Managed company's key clients' accounts and new client acquisition;* Planned and coordinated special projects; * Coordinated production and execution of several corporative events for clients of diverse market segments; * Managed projects budgets

Porto Alegre Area, Brazil

Planned and coordinated projects.Coordinated production and execution of several corporative events.Leaded teams and Managed budgets.

Porto Alegre E Região, Brasil

Trained and involved to followed national and international security policies and procedures to provide safe travel to all passenger and crew members.Interviewed and observed passengers.Screened and searched baggage, cargo and aircraft cargo and aircraft cabin to ensure the flight security.

Consumer Behavior, Marketing/Marketing Management, General, Continuing Education

It Management, Information Technology

Master Of Business Administration (Mba), Marketing Management

Activities and Societies: Marketing Junior Agency Co-founder

Bachelor'S Degree, Social Communication - Public Relations